Linked in one hour tuition


What you will learn
• What is Twitter • Twitter Home tab
• Twitter Facts • Different types of tweets
• Twitter Bio • Who sees your tweets
• Why is the Twitter Bio • Maximum exposure of
Important your tweets
• Qualities of a good bio • Saving searches
• Links • Uploading images
• What is an hashtag • Adding a video link
• Bio layouts • Twitter messages



About Me
• Founder of Social Media Hive

• Originally a created as a social media
management company

• Background in Internet marketing

• Long career in publishing production



LinkedIn Facts
Worldwide Membership
20m+ members in Europe as of December 2010
LinkedIn members in the UKan of December 2010 percent
5m+ has grown by as impressive 100
LinkedIn startedmillion available in have million the
LinkedIn is largest professional six languages:
More thancurrently companies network on
The from members in France with about 1,000 full-time
world’s 1 off it now has over 100 LinkedIn
1m+ last year, 2011
English, French, in the NetherlandsthePortuguese and
2m+ members CompanyItalian, globe,
German, Pages.
Internet withthe globe.aroundmillion56% up these
employees located than 100
more all Interestingly, members in from
users1m+ members in Italy
across of
at Spanish.
around 500 from outside of the 2010.
over 200 countries.of US.
the beginning
1m+users are Spain
members in
8m+ members in India
3m+ members in Canada
1m+ members in Australia
1m+ members in Brazil



What can LinkedIn do for business?
For businesses if you are looking to sell your
products, sell your services, promote yourself you
can do that by:
Building groups
Building a database
Just reaching out to the right people
Being found for the right service by the right people
through different keywords



Raising Your Ranking With Keywords
If you can rank higher on LinkedIn for your niche keywords
you can:

Be found by more people
Make more leads & sales
Have more credibility and authority
Received more relevant invitation requests
Become known as the expert
Get the connections from the top leaders



Finding Keywords
In order to find your keyword, think about the
industry you are in.

If you’re in graphic design
If you’re a accountancy
If you’re in mentoring / teaching
If you’re in floristry



What are your search terms?
What words would someone type into a search
engine to find you? A search engine like:

Google
Yahoo
Bing

These are your keywords.



Example
You baked and decorated cakes. Your keywords
might be: Cake Decorator

If you specialised in wedding cakes. Your
keywords might be: Wedding Cake Decorator



Keyword Tip

They should be as simple as possible
1, 2 or 3 keywords are best



Spot the Keyword



Headline Keyword Optimisation
Your headline is the most relevant, it’s what people
see first when they click on your profile or do a
search.
Your headline should tell:
• Who you are
• Who you help
• How you help them

120 Characters or less


Example

I help first time home buyers find the home of their
dreams in 7 days or less



Importing Contacts
Click on the Contact tab. Import your contacts from Gmail, Hotmail, Yahoo or
AOL by clicking the ‘Add Connections’ link in the top right corner.



Limited Invitations

You only have 3,000 invitations that you can send
out. So you only want to connect with those that
are already on LinkedIn.



LinkedIn Members
Import those contacts with the little blue
LinkedIn box to the right of their name.



Importing Contacts
• Click the box on the left of each person that has a
LinkedIn account.
• See how the window on the right is getting
populated with your contacts?
• You can remove a name if you want to or click on
remove all.
• When you have selected all the contacts, click the
blue ‘Invite Selected Contacts’
Go through the alphabet adding and sending invitations.



Q&A
Establishing yourself as an expert
Click on the More tab
Click on Answers

And this will take you to the section on the questions
and answers section on LinkedIn.



ANSWER A QUESTION
Browse a Section relevant to the your industry:

• Business travel
• Business operations
• Hiring
• Marketing and sales

Click on a question that you feel you could provide the best
answer. In your answer you might make some reference to a
blog post for example.



Reply privately after you answer the question
And you’d say
“You know, I just wanted to let you know that I answered
your question and left this response publicly, but I want
to let you know that I’ve really got a great video or a
great answer for this. And
if you’re interested in learning more I’m happy to do a
free 15 minute phone call to give you some strategy on
what you can get out of LinkedIn and how you can go
from there. Or if you like, feel
free to check out my video blog that talks exactly about
this as well.”


Reply privately after you answer the question

Send the information and then see if they would like a
phone call. This person needs help. They’re trying to
figure out what they can do. It doesn’t matter what the
question is, when you answer the question publicly and
then reply privately it shows that you care about
them, that you want to help them out to take them to
the next level. By doing that, you can probably get an
email conversation, or get them on the phone.


Linked in one hour tuition

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