The Supporter Journey is social, and your nonprofit's website should be too. Here are 10 ideas for integrating social media into your nonprofit website.
14. Where are you on the social journey? As your organization’s social media program matures, it should be moving from simply trying new things to multi-channel integration. STAGE 1 Traditional STAGE 2 Experimental STAGE 3 Operational STAGE 4 Impactful Traditional marketing operations consisting of one-way communication. Pushing content to supporters with little back-and forth chatter. Dabbling in social media, but efforts are disconnected from organizational goals. Fractured efforts and silos with no real coordination of activities and measurement. Social activity is more embedded in organizational operations. Internal policies, dedicated staff, channel alignment, and campaign integration. Social activity drives real, measureable results at organization. Tools and systems are in place to allow staff to have perform meaningful engagement with supporters. .
15. you’ve got a social media Strategy, right? The P.O.S.T. method* P = People: Who? O = Objectives: Goals? S = Strategies: Outcomes? T = Technologies: Tools? * From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies
What’s a baby need most?Human connectionLife is all about relationships from the very beginning!!!
What do most look forward to in lifeThings they do with family, best friends, co-workers
What content on Facebook is most consumed? (photos/videos)These things connect us with people
Why do people give?Connection (relationship) with an organization, cause, person50% of people give because their friend asked (blackbaud event fundraising survey)
Twitter and Facebook plugins. http://developers.facebook.com/docs/plugins/http://twitter.com/about/resources