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Overview of the Collective Engagement and Communication Plan for CCAFS-SEA


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The Climate Change, Agriculture and Food Security Regional Program for Southeast Asia (CCAFS-SEA) recently concluded a collective engagement and communication program workshop at the Agricultural Genetics Institute in Hanoi, Vietnam on 29-30 May.

The workshop participants drew insights from best practices of CGIAR member-centers, developed a roadmap to actively engage partners, and draw an overall communication plan to support the implementation of CCAFS research agenda and priorities.

Presented by Dr. Rex Navarro

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Overview of the Collective Engagement and Communication Plan for CCAFS-SEA

  1. 1. Workshop Collective Engagement & Communication Plan for CCAFS - SEA Linking knowledge and action
  2. 2. 2 Partners of engagement & comm. for CCAFS-SEA
  3. 3. 3 What went on before Converging areas of R4D collaboration 11-13 December 2013; Bangkok Mapping out the R4D agenda & strategy 12-14 March 2014; Hanoi
  4. 4. 4 1. Share the R4D agenda, priorities and impact pathway of CCAFS-SEA . 2. Discuss the global CCAFS engagement and communication strategy. 3. Present on-going climate change-related engagement and communication work among CGIAR Centers and partners. 4. Identify possible collective engagement and communication intiatives in the region. 5. Map out a collective engagement and communication plan for the region. What we want to do
  5. 5. 5 Day 02Day 01 How we will do it Overviews Group Sharing Brainstorming Group Workshop Synthesis Sharing of Outputs
  6. 6. 6 • Public & private sector implementing CC measures • Integration of CC adaptation & mitigation measures in regional & nat’l plans • Farmers/communities practicing climate-smart technologies • Resilient agriculture for stable food supply & adequate access Behavioral changes in NEXT USERS (Ministries, research institutions, private sector, etc.) lead to utilization of CCAFS innovations ( scaling up and out) Priority R4D Interventions (carried out in CSV areas) END-USER IMPACTS Localized (site based) evidence of what works NEXT USER OUTCOMESREGIONAL RESEARCH OUTPUTS Our pathway to impact in SEA
  7. 7. 7 • Provide a credible and authoritative platform for scientific information, knowledge and tools on agriculture and food security under climate change. • Engage actively at all levels to facilitate user-driven research, science-based dialogue, knowledge sharing, and evidence-based policy, among key partners. The global E&C strategy
  8. 8. 8 Our regional E&C plan • Regional context for E&C • Next users • Desired behavior change & action • Collective approaches for E&C • Tools • Responsibilities • Performance measures Strategic component Operational component
  9. 9. 9 Our expected output Outcomes Next Users Desired Behavior & Action Collective Approaches Performance Measures Responsi- bilites Tools
  10. 10. 10 Moderators & rapporteurs • Session 01: Overviews Moderator: Louie Tabing Rapporteur: Cristina Bejosano • Session 02: Group Sharing Moderator: : Rex Navarro Rapporteur: Liz Baroña-Edra • Session 03: Brainstorming Moderator: Michael Victor Rapporteur: Angelica Barlis • Group workshop Overall Facilitator: Vanessa Meadu Overall Rapporteur: Bernadette Joven • Workshop Group 01 Moderator: Nathan Russell Rapporteur: Liz Baroña-Edra • Workshop Group 02 Moderator: Tony Lambino Rapporteur: Bernadette Joven Resource persons: • Leo Sebastian • Rex Navarro
  11. 11. 11 Communicate Engage inform share knowledge persuade & influence attract involve establish relationship Communicate vs engage
  12. 12. 12 We talk, they listen… What we used to do
  13. 13. 13 The 2nd information revolution Web 2.0
  14. 14. 14 They talk, we listen… The new media has drastically altered the way we communicate and engage Our work is changing
  15. 15. 15 Let’s do it together! Engage & communicate for CCAFS