Guidelines to develop a social media plan (for nonprofit organisations)

3. Carla Ferreira.
Community Manager. GivenGain Foundation.

4. Developing a social media plan.

5. First things first
• Why is it important?
• Who is on your social media team?
• Specific roles
• Which social media platforms and tools?
• Create Specific goals for each platform
• What do you want to share?
• Different audiences

6. Where to start?
• Define your team and roles
• Social Media Audit
• It’s not just about the numbers!
• Look for influencers
• How are people interacting the different
platforms?
• On which platforms and how are they
engaging with your organisation?

7. Tips to save time
• Use Hootsuite or Tweetdeck
• Delegate tasks
• Schedule time for:
• Scheduling content
• Engagement (retweets, replies)
• Review/Reports

8. Content and themes
• Share information about your
projects/operations
• Shout out to a supporter (Twitter follower or
FB fan)
• Promote events
• Photos and videos
• Appeals to donate
• Thank donors
• Contest/Quiz

9. Your social media policy

10. Social Media Policy
• How to respond to positive and negative
posts?
• Who should respond?
• Stock answer or more elaborate, personal
response?
• Personal/Professional posts overlapping
• Do you allow others to post on your fan page?

13. Thank You.
@GivenGain @carlaferreira1
www.facebook.com/givengain
www.givengain.com