Slides of Public Relation

2. PR refers to maintaining better relationship
with outsiders in order to build image of an
organization.
# Features of public relations
1. Public group
2. Favorable image
3. Face competition
4. High credibility
5. Indirect tool

3. • Build market place excitement before
product launch
• Build and maintain customer loyalty
• Build direct relationships with
customers
• Build relationships with opinion leaders

4. A. Personal Communication
1. Press conference
2. Speeches
3. News article
4. Feature article
5. Publications

5. B. Public service activity
1. Sponsorship of social
events
2. Lobbing
3. Exhibition and display