American Printer, now a division of the OutputLinks Communications Group, has been serving graphic arts professionals since 1883 with an unbiased perspective on the business trends and technical innovations and real-life strategies for boosting productivity and profitability. American Printer delivers information to its readers in a new B2MeMagazine platform that represents the best in print-based, cross media communications.

1. 130years young
THENEW
A B2MeMagazine™
Transforming magazine
advertising to data-driven lead-gen
TARGE
TEDLEAD
-GEN
Demonstrating
the power of
today’s integrated,
interactive print
technology. More
B2MeMagazine
information:
B2MeMag.com/More
Enabling
data-driven dialogues
with 25,000+ print
industry subscribers.
Advertising positions
are available on a first
come basis.To review
currently available
space, Scan/Key:
B2MeMag.com/Ad
Relaunched on a
B2MeMagazine™
platform!
advertiser prospectus
The World’s Only B2MeMagazine™
Integrating database, print, web & social media
for measurable, data-driven, lead-generating results

2. After 130 years of renowned service to print
professionals, American Printer has been
relaunched on a B2MeMagazine™
platform.
What does this mean to you,
the advertiser?
Your personalized B2MeAd captures your pros-
pects’ attention because it demonstrates the power of
today’s progressive, integrated print technology. Your
B2MeAd speaks individually to each of our 25,000+
subscribers based on their demographic profile.
Personalized QR/Purl codes are seamlessly inte-
grated into your ad when the magazine is printed to
quickly bring the subscriber with his/her demographic
information to your personalized landing page.
B2MeAds = The perfect lead-generation platform:
a demographically identified 1:1 ad.
PARTICIPATE in our summer issue.
The NEW American Printer, now a division of the
OutputLinks Communications Group, is a quarterly
B2MeMagazine. Katherine O’Brien serves as senior
editor and American Printer’s guiding light.
Ray Prince serves as the editorial advisor.
• American Printer Magazine:
25,000+ certified subscribers
• GCWorldBIZ eNewsletter: 50,000 weekly
• Bonus coverage
What is a B2MeMagazine?
• The B2MeMagazine concept seamlessly integrates
today’s print, web and social media technologies to
dramatically enhance advertiser ROI.
• B2MeMagazine is tailored to each individual
subscriber with B2MeArticles and B2MeAds.
• B2MeMagazine utilizes the same integrated print
technology used to create highly individualized,
1:1 transpromo and direct mail communications.
• B2MeMagazine combines cutting-edge web
advertising techniques with tried-and-true
print advertising.
Our B2MeMagazine platform
meets the expectations of today’s
highly empowered individuals
who prefer personalized
dialogues to group monologues.
American Printer’s ads and arti-
cles speak 1:1 with each subscriber
based on his/her name, title,
company size and business type.
B2MeAds are tailored to the
individual subscriber’s
demographic profile.
The Power
of B2MeAds™

3. FEE SCHEDULE
Subscriber demographic profiles are used
to dynamically generate b2meads and b2mearticles
Platinum
American Printer
• Full page magazine
B2MeAd
• Half page magazine
advertorial
• Vertical banner ad
(120x600) website
homepage
• Hyperlinked logo top of
website homepage
Bonus Coverage:
GCWorldBIZ
• Vertical banner ad
(120x600) website
homepage
• Hyperlinked logo top of
website homepage
• Hyperlinked logo top of
eNewsletter
gold
American Printer
• Half page magazine
B2MeAd
• Quarter page magazine
advertorial
• Vertical banner ad
(120x240) website
homepage
• Hyperlinked logo top of
website homepage
Bonus Coverage:
GCWorldBIZ
• Vertical banner ad
(120x240) website
homepage
• Hyperlinked logo top of
website homepage
• Hyperlinked logo top of
eNewsletter
silver
American Printer
• Full page magazine
static ad
• Quarter page magazine
advertorial
• Vertical banner ad
(120x240) website
homepage
• Hyperlinked logo on
website homepage
Bonus Coverage:
GCWorldBIZ
• Vertical banner ad
(120x240) website
homepage
• Hyperlinked logo on
website homepage
• Hyperlinked logo on
eNewsletter
bronze
American Printer
• Half page magazine
static ad
• Hyperlinked logo on
website homepage
Bonus Coverage:
GCWorldBIZ
• Hyperlinked logo on
website homepage
• Hyperlinked logo on
eNewsletter
Advertising positions
are limited and only
available in full and
half page. To review
fees and secure avail-
able positions Scan/
Key the B2MeCode.
B2MeMag.com/Ad
Use the NEW American Printer’s
powerful B2MeAds to maximize
advertising response and ROI.
Ads can include personalized
B2MeCodes™ (QR/PURL) launch
points to the advertiser’s land-
ing page personalized per the
subscriber’s profile – name, title,
company, geographic location,
company size and type.
The NEW American Printer’s
integration of print, database,
web and social media provides
a powerful platform for highly
sophisticated, database-driven,
demographically rich, high-
response advertising campaigns.
This B2MeMagazine and
B2MeAd™ concept eclipses
conventional print ad effective-
ness by providing personalized
messaging using demographi-
cally based responder-specific
analytics.
To discuss your advertising position:
email advertise@AmericanPrinter.com
or call 1-713-300-0674, ext. 711
The Power of
B2MeARTICLES™
B2MeArticles are dynamically
generated at time of print to
provide the subscriber with a
personalized communication
experience. These articles are
tailored to the subscriber’s
demographic profile with targeted
information elements based upon
their job responsibilities, location
and company type or size.
Immediate 1:1 interaction between
the subscriber and the writer is
enabled via an article’s
B2MeQR/PURL launch points.

4. Primary Business Percentage
General Commercial Printer 61.8
Specialty Printer 18.6
Quick Printer 6.9
Screen Printer 4.2
Publication Printer 2.9
Binding and Finishing 2.8
Package Printer 1.5
Book Printer - Manufacturer 1.3
AMERicAN PRINTER’S
25,000+ SUBSCRIBERS
© 2012 OutputLinks Communications Group
To secure an advertising position or
for ad specification related questions
please contact Andy Plata, Publisher,
advertise@AmericanPrinter.com.
The NEW American Printer is a
smart magazine for smart readers
and even smarter advertisers.
LEAD-GENERATING
PROSPECT DIALOGUES
VIA PRINT AND DIGITAL
MEDIA
GCWorldBIZ eNewsletter
50,000 Recipients per week
American Printer Magazine
25,000+ Recipients per quarter
American Printer
2100 West Loop South #900
Houston TX 77027
713-300-0674
AmericanPrinter.com
American Printer is
a division of OLCG
130years young
THENEW
A QUARTerly MAGAZINE FOR PRINT PROFESSIONALS
Scan/Key
the B2MeCode™
for the Editorial
Calendar:
B2MeMag.com/
eCalendar
Current subscription
fee is $85/year.
To subscribe:
B2MeMag.com/
Subscribe
AMERICAN PRINTER’S ads and articles are
tailored to the subscriber’s demographic
profile for 1:1 dialogues.