This document promotes advertising in American Printer Magazine, a digitally printed magazine that demonstrates digital print technology. It aims to help clients increase sales by showing prospects the power of variable print solutions. The magazine will provide cross-media delivery across its website, eNewsletters and LinkedIn platform. It offers standard and customized magazine editions mailed to decision-makers and clients' prospects. The goal is to use a trusted print publication to consistently message engaged buyers about new technology investments that increase value and profit.

1. We invite your drupa advertisement in the only industry
publication producing digitally printed magazines to
demonstrate the value of digital print technology to
your key buying prospects
Our drupa Advertising Invitation

2. American Printer Magazine
A Division of the OutputLinks Communications Group
A 100% Data-Driven, Variable, Interactive
Printed Magazine
For Advertising Clients to Promote
Their Variable Print Technology
It Just Makes Sense – Doesn’t it?

3. American Printer’s Mission
 Help advertising Clients increase sales by demonstrating
the power of variable print solutions in a variable
printed magazine sent to high value prospects
 Create upscale printed magazines to refocus printers
from consistent cost cutting to investing in new
technology to produce higher value, higher profit print
 Use our data-driven, cross-media, variable messaging
platform to provide advertising Clients an option for
demographically rich, lead registration options

4. Shouldn’t Digital Print Technology
Be Promoted In Magazines
Produced With
Digital Print Technology?
American Printer: The Only 100% Digitally Printed Industry Magazine

5. The Target Audiences
• Decision Influencers
• Decision Makers
• Printers & Creatives
• Thought Leaders
Commercial
Enterprise
In-Plant
Packaging
Design
Service Providers
Analysts & Media

6. The Program Platforms
Website: AmericanPrinter.com
 Hyperlinked logo on homepage
 Guaranteed date-specific publication of all submitted content
 Client supplied skyscraper ad placed in rotation
 Articles published to the Featured Articles Section
 Videos published to the Video Center
eNews: American Printer Weekly eNews
 Date-specific article publication in the Featured News Section
 Hyperlinked logo on each newsletter
Social Media: American Printer LinkedIn Platform
 Promotion of all articles to American Printer’s Linkedin Platform

7. Cross Media Delivery Assets
Digital
 Website
 Hyperlinked logo
 Articles published to Featured News section
 Videos published to the Video Center
 eNewsletters
 300,000+ Quarterly distribution
 Hyperlinked logo
 Client articles published above the fold
110,000+ print, digital and social media touch points

8. Cross Media Delivery Assets
Quarterly Magazines
 Standard Edition
 2,900+ mailed 1st class to decision makers in major
commercial and in-plant printers
 100 priority mailed to C-levels in 100 largest US printers
 OPTIONAL - Client ‘Customized’ Edition
 Client ad pages are double those in the Subscriber Edition
 Mailed 1st class to client-designated-recipients
 Cover includes Client designated message for each recipient

9. Services and Fees

10. The Program Provides
 Consistent messaging to a consistent audience
of engaged and prospective buyers
 Guaranteed, date specific publishing rights
 A 3rd trusted party publication ‘voice’

11. Less Cost
 Only Digital Messaging Services
Additional Cost
 Skyscraper Website Ads
 Individualized Messaging Platform
 Lead Registration Platform
 Article Writing
Ask About Optional Services

12. Together
Let’s Do What
Online & Mobile Ads
Do
But, Let’s Do It Better
With Print!