Search and Performance Insider Summit - Day 1 - Mark Jones, Head of Sales, Perform Media

1. Presented by
Mark Jones
Head of Sales Perform
Media

2. PERFORMMEDIA.COM 2

4. PERFORM OFFERS THE BEST
4
Better
SUPPLY QUALITY
More
TRANSPARENCY
& CONTROL
Advanced
TARGETING
• Contextual targeting
• Intent signals
• Click protection with 2 click
validation model
• Quality score 7+
• Organic ad implementation
• Technology & human fraud
detection
• Domain & subdomain visibility
• Whitelisting & blacklisting
• Domain & device bid adjustments

5. PERFORMMEDIA.COM 5
KEY SUPPLY PARTNERS
BUILDING RELATIONSHIPS
Access to high quality
supply partners across
key verticals puts your
ads in front of highly
engaged users

6. PERFORMMEDIA.COM 6
HIGH QUALITY AD SUPPLY
Category
Quarterly
Search Volume
Quarterly
Click Volume
Average CPC
Finance 17,000,000 4,800,000 $1.60
Health 31,600,000 15,500,000 $0.57
Autos 4,200,000 3,000,000 $1.70
KEY VERTICAL STATS

7. PERFORM OFFERS THE BEST
7
Better
SUPPLY QUALITY
More
TRANSPARENCY
& CONTROL
Advanced
TARGETING
• Contextual targeting
• Intent signals
• Click protection with 2 click
validation model
• Quality score 7+
• Organic ad implementation
• Technology & human fraud
detection
• Domain & subdomain visibility
• Whitelisting & blacklisting
• Domain & device bid adjustments

8. PERFORMMEDIA.COM
FEATURE COMPARISON CHART
UNIQUE CONTROLS
Product
Feature
Type
Gemini Search Bing Adwords Perform Media
Blocking Domains Targeting ✓ ✓ ✓ ✓
Whitelist & Targeting
Domains/ Private
Marketplaces (PMPs)
Targeting X X X ✓
Category Targeting Targeting X X X ✓
OS Targeting Targeting X X X
✓
Bidding by Domain* Bid Adjustments X X X ✓
8

9. PERFORM OFFERS THE BEST
9
Better
SUPPLY QUALITY
More
TRANSPARENCY
& CONTROL
Advanced
TARGETING
• Contextual targeting
• Intent signals
• Click protection with 2 click
validation model
• Quality score 7+
• Organic ad implementation
• Technology & human fraud
detection
• Domain & subdomain visibility
• Whitelisting & blacklisting
• Domain & device bid adjustments

10. AD FORMAT
UNIQUE INTENT-DRIVEN
Our 2 click model validates intent and eliminates
accidental clicks.
• Our recommendation module leverages the following intent
signals:
• Referring URL
• Location (IP)
• Device
• Category / subcategory (domain)
• Titles of articles
• Keywords within articles
• Keyword history of user behavior

11. DESKTOP NATIVE
Creative customizations across all partners
to match the Publisher look and feel
Ability to stitch creatives in real-time based
on creative assets sent in bid responses
Proprietary Keyword and page level
targeting

12. PERFORMMEDIA.COM
CONTEXTUAL RESPONSIVE ADS
DYNAMIC KEYWORD TARGETED ADS
BENEFITS
• Unique dynamic ad format that fits look and feel
of publisher page
• Eliminate brand risk with highly targeted content
• Target at keyword, daypart, device and publisher levels
• Leverage existing assets
AD SPECS
• Description: 80 characters
• Logo: 50x50 or 80x80
• Pricing: CPC

13. PERFORMMEDIA.COM 13
OUR PARTNERS

14. CASE STUDY
EDUCATION VERTICAL
BACKGROUND
A leading online higher-education portal with more than 2 million adult visitors
each month wanted to increase student signups while keeping CPAs at or below
$20.
SOLUTION
This education advertiser leveraged Perform Media’s Contextual Search ad
product to scale user acquisition efforts while improving CPA. Their use of
Perform’s two-click validation model and responsive ad formats helped drive
optimal performance. The Perform team further amplified results with publisher
targeting, bid adjustments and keyword expansion.
RESULTS
Perform Media drove 51,000 conversions between February and
November 2018. Monthly conversions increased 4,000% from
the first month of launch. We achieved a 10.4% conversion rate
with $17.00 CPAs and exceeded the client’s CPA target. Since
launch average CTR doubled and CPCs declined -27%.
TOP PUBLISHERS:
Perform Media has been a great addition to
our marketing mix and has driven strong
results, exceeding our performance goals.
We thoroughly appreciate the responsive,
capable team that we work with and their
ability to continue driving campaign and
platform improvements.
- Director of Performance Marketing

15. CASE STUDY
TECH TELCO
BACKGROUND & GOALS
Perform Media Search provides Tech Telco marketers with direct, transparent
access to top performing sites across the Media.net publisher network with over
85% reach in the US. CPA goals for onsite actions were brand dependent and
ranged from $3.72 to $14.00. Generally brands with less brand awareness had
higher CPA targets, and those with more brand awareness had lower CPA
targets.
SOLUTION
Marketers used Perform Media’s two-click validation model, which leverages
best in class contextual relevance targeting and generates related-topics
keyword pages on top Media.net publishers. Using this product, marketers
avoided accidental clicks and upon ad click, users were taken to the marketer’s
landing page to fill in the lead gen form.
Perform Media’s lead-generation campaign optimization algorithm allowed for
the target CPA to be met or exceeded throughout the campaign flight.
RESULTS
Perform Media generated 2,000 formfills per quarter and
consistently
surpassed lead-gen CPA targets by 32%. Some marketers
exceeded the industry average CTR at 24.04%.
Perform Media’s non-brand traffic was 35%
more efficient than standard search
campaigns
- Tech Telco Advertiser

16. THANK YOU