The document discusses Comarch Loyalty Management, a solution that allows companies to better understand customer behavior, encourage profitable customer relationships, and increase loyalty and revenue. The solution includes tools for promotional design, social engagement, customer analytics and reporting, and is a comprehensive loyalty platform that can be customized and integrated with other systems. Comarch is an experienced provider of loyalty and CRM solutions with a track record of successfully implementing programs worldwide.

1. Strengthen Customer Loyalty, Maximize Engagement and Boost Profits
Comarch Loyalty Management
CRM&MARKETING

2. Business Challenges
Solution Overview
Comarch Loyalty Management is a cutting-edge solution that allows you to roll out an innovative marketing program dedicated for
individual and business customers. With our powerful platform you can effectively manage and use customer data gathered from all
touch-points, and identify the most valuable consumers to focus your marketing activities.
Thanks to innovative & robust Promo Designer marketers can easily define tailored and real-time promotions for every element of
a transaction, triggered by specific events or social activities.
Engage your customers and make them brand advocates by employing social media, gamification apps, rewards ratings, lotteries or
auctions offered as part of Comarch Loyalty Management.
Ensure program members have constant access to manage their accounts and use multiple benefits via a self-care online portal,
modern mobile application or through customer care centers. Our technology platform offers decision makers easy-to-access reports
and dashboards to constantly monitor program performance.
One of the key challenges for customer-oriented enterprises is to find effective marketing methods to prevent customer migration and
attract new ones. This creates the need for tools that can help better understand customer behavior and needs. Success depends
on the appropriate use of this precious information to encourage profitable relationships with customers in order to earn their long-
term loyalty while simultaneously increasing company revenue. Comarch provides businesses with best-in-class tools and expertise
necessary to develop a successful and next-generation loyalty scheme.
Data Sources
POS
system
ERP&CRM
system
Billing
system
Gift Card
System
Web
system
BI & Data
Warehouse
COMARCH LOYALTY MANAGEMENT
File
processor
Transaction
processor
Message
processor
Report
engine
Business Administration
Member Web Portal Contact Center Mobile Application
Business to Business On-site Appication Logistics Module
Touch Points
Points
of Sale E-mail SMS Mobile
WWW Call Center NFC
Social
Media
Gamification E-commerce
Program partners
3rd party providers
Marketing agencies
Card producers

3. • concept planning and consulting services
• program management services
• customer analytics
• creative services
• reporting & program performance monitoring
• data migration
• 24x7 worldwide support
• maintenance services based on ITIL v.3
• integration with 3rd party systems
• hosting in TIER 3 & TIER 4 Comarch Data Centers
Key Benefits
Professional Services:
Comprehensive, end-to-end loyalty offering
no more different applications and services from
different vendors for one process
Loyalty marketing-oriented analytical tool with interactive
dashboards and KPIs complete insight into loyalty
program’s condition and social engagement in real-time
Modularity easily configurable system components
that allow future expansion and development of the
platform
Seamless integration easy access to valuable data
and complete insight into customer profile across all
touch points
Powerful engine fully scalable platform that grows
along with your business
Support of all kinds of program structures & loyalty
mechanics system tailored to your business
Innovative & robust promo designer shorter time-to-
market for an unlimited number of targeted promotions
which means increased revenue
Quick, flexible & in-house delivery full system
customization, exclusive features of the system &
effective change management process
Embedded gamification solution maximizing
customer engagement and strong advantage over
your competitors
Creative touch complete user experience and state-
of-the-art graphic design as well as web development
using best available technology

4. services@comarch.com
Comarch SA
Al. Jana Pawła II 39 a
31-864 Kraków
Poland
phone: +48 12 64 61 000
fax: +48 12 64 61 100
Comarch Spółka Akcyjna with its registered seat in Kraków at Aleja Jana Pawła II 39A, entered in the National Court Register kept by the District Court for Kraków-
Śródmieście in Kraków, the 11th Commercial Division of the National Court Register under no. KRS 000057567. The share capital amounts to 8.051.637,00 zł.
The share capital was fully paid. NIP 677-00-65-406
Copyright © Comarch 2014. All Rights Reserved. EN-2014.03
www.crm-marketing.comarch.com
CRM&Marketing Clients
• BP Global
• Credit Suisse
• Enterprise Rent-a-Car
• JetBlue Airways
• Heathrow Airport
• Heineken
• Leroy Merlin
• Mercedes-Benz Bank
• OMV
• Rogers Communications
• X5 Retail Group
Why Comarch?
Comarch is a world leading provider of IT solutions and expertise
that help to manage and support the entire loyalty value chain. Our
multi-industry experience with supporting marketing programs for
best world’s brands and deep understanding of loyalty strategy
makes us a reliable partner for your business.
members of loyalty program
successfully implemented
loyalty & marketing
initiatives supported in 23 countries all over the world
50+
million
150
CRM&MARKETING
million
3.5
transactions on a daily basis
Our systems
process more than
billion
3.1
3100000000
processed loyalty transactions
600+
issuance & redemption
program partners
experience & growth
in the customer loyalty management
13
More than
years of
20
More than
years on the market
300+
experts in 10 countries
dedicated for marketing products
development, implementation,
maintenance, sales, consulting,
program management, trainings