Marketing terms


Published on

A list of all the basic marketing and general used online terms, for new marketers.

Published in: Education
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Marketing terms

  1. 1. This would be the part of a webpage a visitor cansee without scrolling down. This part of a pagewould usually be reserved for important contentor headlines the owner would like their usersto focus on.The space above the fold also have more pagevalue to advertiser for it’s the most visible andprominent space on the webpage.
  2. 2. This would be a unique and personalized loginthat is linked to one user in order to buy or sell,participate in a program or to use certainservices on the web. “Account” can also refer toa transactional account, sweep account ordeposit account.
  3. 3. This would be a user that’s actively participatingonline by publishing blog posts, making regularpurchases, log in on a regular basis and havea good amount of online activities on thewebsite or blog.
  4. 4. This would be websites that affiliate themselves withone another to form a network of similar websitesand they sell similar themed services or products.This is also known as an affiliate network.We also get commerce affiliates and that would bedescribed as two parties that’s affiliated and eitherparties have the power to control each other or a thirdparty have the power to control both.We also get the instance where a firm will sell othermerchant’s products on their own site and visitorsmay order the product or service from there, but the salewill be transacted at the major site and commission will bepassed on to the website or specific location from wherethe order originated.
  5. 5. The term stands for a type of website with the solepurpose to collect information from around the weband then presents it online.
  6. 6. The way that a website, product or service aremeasured through a deep analysis of thelocations, links, websites unique visitors andspecific keywords that get typed into the searchengines, etc. There are various tools available toobtain specific types of analytics like for instancethe Google Adwords keyword tool that providethe search volume for keywords.
  7. 7. Anchor text is the words on a clickable link thatleads deeper into a website or another webpage.Anchor text gives the user contextual or descriptiveinformation about the content of the link, andwhat the user can expect if that link is clicked on.Anchor Text is ranked highly in the search enginesif the text is relevant to the landing page.
  8. 8. This would be a calculated limit or the data that can bedownloaded from a website during a specific timeframe, usually within a month. The bandwidth will bedetermined by your hosting provider and thesubscription you had signed up for. The bandwidthlimit will determine how many visitors the site or pagecan handle before it crash; therefore it’s vital to sign upwith a hosting company that provides unlimited orefficient bandwidth to keep the site up and running.
  9. 9. These are clickable advertisements that are featuredon websites in the form of a graphical block with orwithout special effects.They come in different sizes to adapt to page layoutand some of them have expandable coding thatperform a certain effect them when users hoversthe mouse over them.
  10. 10. An equivalent of an online journal that feature posts,discussions and other features. The majority of blogs areinteractive and they allow visitors to leave comments or even interact with each other by messaging with the use ofGUI widgets.Blogs provide commentary on certain subjects, act as personalonline diaries or they function as brand advertising for acompany or particular individual. The typical blogs combine text,links to other blogs or pages, images and so forth that is relatedto its topic or niche. Blogs need to be updated on a regularbasis in order to “survive” and therefore this interactivitydistinguishes them from static websites and makes themmore popular online.
  11. 11. This is a browser action that allows for thebrowser to save information on your computerlike usernames for certain websites or passwords.
  12. 12. This is the part of a sales message or market strategythat will convince the visitor or prospect to performa specific action immediately like buying a product,subscribing for a specific service or sign up for acourse or mailing letter.These statements would usually be found at theconclusion of a sales page and could be anything from “Buy Now”, “Limited Time Offer”, “Join Today” and so forth.
  13. 13. A popular online program that is designed insuch a manner that only humans are able topass. This is used as a security measurementand will most commonly be presented byshowing an image of two randomly generatedwords in distorted text that will call for avisual or hearing perception task. The methodeliminates computer programs from out fillingforms.
  14. 14. This would be the action of clicking on to an adverton a website and visiting the advertiser’s sales pageor product website, also known as the percentageused to measure the total effectiveness of a link oradvertisement that leads from the amount of peopleclicking on the ad compared to the amount that buyonce they visit the link.
  15. 15. This refer to the growing amount of userswho are able to access their data fromanywhere in the world, rather than beingtied to one particular machine. This is avirtual infrastructure used for hosting, filestorage and so forth.
  16. 16. This is a technique used to serve a differentpage to the search engine spiders than thepage or content a visitor will see. Cloaking isoverall abused by spammers for keywordstuffing in order to gain good page ranking, thepage will then redirect the visitor to another“not so friendly” site or sales page. Cloakinghad become a serious violation of the Terms ofService from all the popular search engines andthe site can be banned.
  17. 17. This would be advertising that’sautomatically placed on a web page that isbased on the keywords and phrases alongwith the relevancy of the page content, forexample, contextual ads for hard driveswould be shown on a page with a post orarticle about Computer Maintenance andnot because the user had entered “harddrives” into the search box.
  18. 18. Cookies are used to manage userpersonalization and preferences on webpages and sites and they are stored as aninformation file on the user’s computer forfuture visits that allow for faster browsingand tracking.
  19. 19. This is a form of advertising action or advertisingpayment model, when advertisers pay the site orblog owner only when users register or completea sale using the unique link provided on the page.This can also be referred to as Cost onCompletion.
  20. 20. Advertisers pay for each time that a user clicks onthe specific link or ad, Google Adwords would be agood example.
  21. 21. This would be the most common way to measureonline costs for it’s a formal calculation thatshows advertisers how much it will cost to showan ad a 1000 times.
  22. 22. The targeted percentage or rate of users thatvisit the website and actually purchase orperform the desired reaction, for instanceout of a 100 unique visitors 10 people buy orsubscribe, the conversion rate will be 10%
  23. 23. This would usually be a large building orcomplex where companies house theirservers and these are often well protected.Multiple servers can also co-exist insideone data center. The majority of hostingcompanies own and maintain their owncenters.
  24. 24. The hosting company will set aside asingle server for an individual customerand their website(s) alone.
  25. 25. This would be the unique name, brand oridentification string that websites use inorder to establish their autonomy on theweb. Domain names create a virtual areaspecific to the control of the owner.
  26. 26. (Domain Name System)The process of assigning the unique InternetProtocol addresses to the domain name inorder to route the web traffic towards thecorrect website, this would basically be thetraffic controller of the World Wide Web.
  27. 27. A common business model where a virtualretailer or merchant sells products online butthey do not keep a permanent inventory of theproducts or goods that’s been offered. Themerchants accept orders from their customers viaa virtual storefront, and contact a manufactureror distributor who will then ship the product(s)directly to their customers.
  28. 28. A form of security that encrypts or scrambles userdata in order to protect customer’s personalinformation.
  29. 29. This involves buying and selling ofproducts over the Internet by the use ofwebsites or virtual stores and it’sconsidered to be the sales arm of most e-businesses. The term also refer to a widevariety of Internet based models thatincorporate various elements ofmarketing to drive users to a site for themain purpose of purchasing the productor service offered.
  30. 30. A detailed text and image email that isoften used by businesses to informtheir customers or readers of newproducts, promotions, updates andmore, these are often a supplement to asubscription.
  31. 31. A technology that’s been developed by thecompany Adobe, making it possible for aweb page to interact with other websites,especially for video, animation and otherinteractive web elements.
  32. 32. Also know as online bulletin boards whereusers and customers of the website caninteract with each other and also create orrespond to discussions.
  33. 33. The interface of the website that allowit’s users to interact with the features ofthe website, like drag and drop, click orthe changing of objects.
  34. 34. This would be the first aspect or page of yourwebsite that the visitor gets to see, alsoknown as the website index
  35. 35. A commonly used marketing practice that allowadvertisements or websites to target customers ortraffic by using their geographical location, forexample by offering special promotions or servicesfor a certain part of the country or a specific state.This allow for smaller businesses to modify theirmarketing strategies by country, state or even bypostal code.
  36. 36. It stands for the Graphical User Interface, andthis would be the image and front-endinterface a website use in order to make theirpages easier for users to navigate and bringsome appealing aspects towards the visitors.
  37. 37. This would be unique visitors that accessa website and it translates online as arequest from the user’s server to thewebsite’s service.
  38. 38. Web hosts provide services to clientsthat allow for customers to place theirwebsites, blogs or individual pages on anindividual or shared server. This includesthe ability to store and share data orbackup files, websites and so forth. Forbetter understanding – this would be thespace where your site along with its filesand structured data are stored.
  39. 39. Hypertext Mark-Up Language or betterknown as the basic computer language,that’s been used for the coding or creatingof websites. HTML also allows your text tobe linked to other files on the internet.
  40. 40. A navigation element on a website, that creates apath to another resource, webpage, image ordocument.
  41. 41. (Hyper-Text Transfer Protocol)This would be the format of the World Wide Weband when the browser see the “HTTP” at thebeginning of the address, it knows that it’sshowing a WWW page.
  42. 42. Refer to as a user who had signed up on thewebsite or service it provide, but does notuse the service or spend any time on it.
  43. 43. (Internet Protocol Address)This would be a set of unique numbersthat distinguish every computer thatconnects to the internet from each otherand it can be recognized by any serveror website all over the world.
  44. 44. The ability of a blog or website to use multipleplatforms, like forums for interaction betweenusers or the use of Facebook for commenting.
  45. 45. These would be the words that are typedinto the search engines to find informationas part of a query. Keywords also determinethe ranking position and relevancy of webpages and online content.
  46. 46. The total ration of keywords that appear on awebsite, page or within an article that’srelevant to a search engine query. Searchengines like Google use algorithms tomeasure the keyword density and thendetermine if the content is relevant to theuser’s search query or not.
  47. 47. This is a process that involves creating links toyour pages from other sites with high reputationand visitor counts. The more quality websites youhave that link to your site or blog, the moretraffic you will gain.
  48. 48. The action of entering a username and passwordinto a secure box that allow for access to a site,service or members area.
  49. 49. A common programming error that causes usersor customers to end up in a loop, like clicking“buy” and then ends up on the catalog pageinstead of the payment processing page.
  50. 50. A collection of addresses and names used by anorganization or individual to send material likenewsletters, promotions and so forth to multiplerecipients who subscribed and authorized thesite to send them mail.
  51. 51. This would be the systematic recording, gatheringand analyzing of data towards a particular marketor customer group in a specific geographical area,also involving companies that’s dedicated towardsresearching preferences and habits online in orderto understand their customers and their needs.
  52. 52. A business or the seller of a product or service thattakes the title to the merchandise and sell or Resellsit in order to make profit, the merchant is not alwaysthe owner of the product but can be affiliatedclosely with it.
  53. 53. This would be a code that’s hidden in thewebsite’s programming and it basically tells thesearch engines what the content of the page orsite is all about.
  54. 54. A form of blogging that allow users to blog up to140 characters at a time, the most popular microblogging platform at this moment would beTwitter.
  55. 55. These would be websites or pages thathave been optimized for viewing on mobilephones or tablets.
  56. 56. The abbreviation for multi-level marketing,or the form of marketing that target differentdemographics by using different media formslike micro blogging, online, print etc.
  57. 57. The process where two or more websiteowners agree to host each other’s links ontheir websites to increase traffic.
  58. 58. This would be a specific market onwhich a specific product is focusing, forinstance the specific market would be“parents” and the product would be“healthy food for kids”.
  59. 59. These are the non-sponsored or non-paidlistings that appear on the Search Engines whena keyword is typed in and they are usually showjust below the sponsored results.
  60. 60. The overall process to move from one part of thewebsite to other parts and it should be optimizedto provide a good user experience. Dead or faultylinks, error pages and a messy layout can causebad navigation.
  61. 61. The general process by which users orcustomers sign-up on the website orsubscribe via email in order to receivepromotions, updates and so forth.
  62. 62. This is a required marketing clause that’s beenmandated by the Federal Law and it allows forcustomers to opt-out or unsubscribe from emailpromotions, newsletters and other onlinematerials.
  63. 63. A famous online advertising model where theadvertiser pay the website a certain amountdepending on the number of clicks that’s beenoriginating from the website.
  64. 64. All the various payment modes that anecommerce website allows for its users, likedebit, credit, direct transfer, PayPal and so forth
  65. 65. This would usually be a third party servicethat bills the bank, processes the credit cardpayments and other operating services.
  66. 66. An ecommerce website and business that allowtheir users to make monetary transactionsglobally and allows money transfers via thePayPal account to pay for services or for thepurchase of products online. PayPal links to theindividual or merchants bank accounts and thenserves as a money transfer platform.
  67. 67. In most cases this refers to a “paid” account forusers that has the option to upgrade for services,when they sign up on a website. Free servicesalmost always have premium accounts link to itfor upgrading options.
  68. 68. A popular internet scam that’s mainly usedthrough email or the creation of fake websiteswith the intention to harvest data fromcustomers like personal passwords, accountnumbers, addresses and so forth.
  69. 69. A legal document that’s been incorporatedinto a website’s terms and conditions and itdisclose the policy of the website or onlinebusiness towards user information.
  70. 70. This would be the computer language used withinprogramming and it allows programs and websitesto communicate the instructions as an artificialmath-based language like Java, HTML, CSS and soforth. The programming language affects the waya website is viewed, the performance and howdifferent browsers interpret the language.
  71. 71. You will have the option to order a serviceor product before its official release datefor additional items like freebies ordiscounts, usually at a slightly higher price.Pre-orders are usually for products thatwill arrive with a lot of hype like newadditions of best selling products, limited-edition, popular video games, etc.
  72. 72. The formal term used for typing words intoSearch engines.
  73. 73. Also know as bots or crawlers. Online programsthat’s designed to perform a specific or massaction and usually they harvest data forindexing.
  74. 74. (Rich Site Summary)This would be a syndication tool that turnswebsites into a detailed web feed and it’s used onblogs and websites that have been updated dailyor even hourly to keep their users in the loop. Thesite owner doesn’t need to update their site orblog across several different platforms orprograms for users can receive updates on theircomputer or mobile.
  75. 75. This would be the mathematicalcomputation that most search engines useto pull up websites as results to a query orsearch phrase.
  76. 76. These are websites like Google, Yahoo andBing that allow users to search forinformation by typing queries, keywords orphrases, and then use computation tosearch for the most relevant pages.
  77. 77. (Search Engine Optimization)This would be the process of creating qualitycontent for blogs or websites in order to befound by the Search Engines algorithms.
  78. 78. (Search Results Page)This is the page that pops up after auser had type a keyword or phraseinto the Search Engine. SERP’s showsthe links to the most relevant pagesalong with a short summary of whatthe page contains.
  79. 79. Marketing methods and strategies that usesocial media like Facebook and Twitter as aplatform and relay on social media’s powerto create a buzz or hype
  80. 80. These are websites that primarily focus on socialnetworking like Google Plus and Facebook and allowtheir users to create a personal or business profilepage once they had sign up. The users are able to addand categorize people into a certain network or sub-networks, circles, groups and more
  81. 81. This would be automated, bulk or unsolicitedemail that’s normally been used as a form ofadvertising also associated with phishing.Basically represent any type of unwanted mail,that’s given without the permission of receiveror “deceived” mail being received after signingup for a newsletter or subscription.
  82. 82. A basic term used to measure how long eachvisitor or user stay on the page and the averageperiod of time they spend browsing the contentof the site.
  83. 83. These are labels on blogs or websites thatgives the visitor or Search Engines a basicidea of what the content of the site, page orpost is all about.
  84. 84. A collection of tags on a blog or website, that enableusers to navigate the entries or pages according tointerests or the order they were tagged in.
  85. 85. The legal terms and conditions that the users of awebsite or program agree to, when signing up orpurchase from the site.
  86. 86. This would be a form of advertising that use textalone and is often inserted into blogs, articles,posts or the Search Engine’s result pages.
  87. 87. Also know as Website Traffic - The number ofunique visitors that visit the site’s landing orfront page along with subsequent pages in acertain time frame for instance number ofvisitors per day, week or month or thenumber of hits per page.
  88. 88. This would be an individual who visits awebsite, blog or specific page within acertain time frame, and had never visitedthe site or any of its pages before.
  89. 89. (Universal Resource Location)The location of a resource within the Internet or aweb address. URL’s are unique and often short inorder for people to remember them.
  90. 90. Users can be defined as visitors who haveregistered or signed up for a service, catalog,subscription or website and they are actively usingthe services and so forth .
  91. 91. This would be the process by which usersvalidates their identity, usually by clickingon a verification link that’s been senttowards their registered email.
  92. 92. These would be individuals that visit the site butdoesn’t create an account, sign up or purchaseanything.
  93. 93. One of the largest factors in Commerce, webdesign refer to the overall feel and look of awebsite, blog or page and the ease of use alongwith the attractiveness it have towards theaverage visitor.