A list of all the basic marketing and general used online terms, for new marketers.

3. This would be the part of a webpage a visitor can
see without scrolling down. This part of a page
would usually be reserved for important content
or headlines the owner would like their users
to focus on.
The space above the fold also have more page
value to advertiser for it’s the most visible and
prominent space on the webpage.

4. This would be a unique and personalized login
that is linked to one user in order to buy or sell,
participate in a program or to use certain
services on the web. “Account” can also refer to
a transactional account, sweep account or
deposit account.

5. This would be a user that’s actively participating
online by publishing blog posts, making regular
purchases, log in on a regular basis and have
a good amount of online activities on the
website or blog.

6. This would be websites that affiliate themselves with
one another to form a network of similar websites
and they sell similar themed services or products.
This is also known as an affiliate network.
We also get commerce affiliates and that would be
described as two parties that’s affiliated and either
parties have the power to control each other or a third
party have the power to control both.
We also get the instance where a firm will sell other
merchant’s products on their own site and visitors
may order the product or service from there, but the sale
will be transacted at the major site and commission will be
passed on to the website or specific location from where
the order originated.

7. The term stands for a type of website with the sole
purpose to collect information from around the web
and then presents it online.

8. The way that a website, product or service are
measured through a deep analysis of the
locations, links, websites unique visitors and
specific keywords that get typed into the search
engines, etc. There are various tools available to
obtain specific types of analytics like for instance
the Google Adwords keyword tool that provide
the search volume for keywords.

9. Anchor text is the words on a clickable link that
leads deeper into a website or another webpage.
Anchor text gives the user contextual or descriptive
information about the content of the link, and
what the user can expect if that link is clicked on.
Anchor Text is ranked highly in the search engines
if the text is relevant to the landing page.

10. This would be a calculated limit or the data that can be
downloaded from a website during a specific time
frame, usually within a month. The bandwidth will be
determined by your hosting provider and the
subscription you had signed up for. The bandwidth
limit will determine how many visitors the site or page
can handle before it crash; therefore it’s vital to sign up
with a hosting company that provides unlimited or
efficient bandwidth to keep the site up and running.

11. These are clickable advertisements that are featured
on websites in the form of a graphical block with or
without special effects.
They come in different sizes to adapt to page layout
and some of them have expandable coding that
perform a certain effect them when users hovers
the mouse over them.

12. An equivalent of an online journal that feature posts,
discussions and other features. The majority of blogs are
interactive and they allow visitors to leave comments or even
interact with each other by messaging with the use of
GUI widgets.
Blogs provide commentary on certain subjects, act as personal
online diaries or they function as brand advertising for a
company or particular individual. The typical blogs combine text,
links to other blogs or pages, images and so forth that is related
to its topic or niche. Blogs need to be updated on a regular
basis in order to “survive” and therefore this interactivity
distinguishes them from static websites and makes them
more popular online.

13. This is a browser action that allows for the
browser to save information on your computer
like usernames for certain websites or passwords.

14. This is the part of a sales message or market strategy
that will convince the visitor or prospect to perform
a specific action immediately like buying a product,
subscribing for a specific service or sign up for a
course or mailing letter.
These statements would usually be found at the
conclusion of a sales page and could be anything from
“Buy Now”,
“Limited Time Offer”,
“Join Today” and so forth.

15. A popular online program that is designed in
such a manner that only humans are able to
pass. This is used as a security measurement
and will most commonly be presented by
showing an image of two randomly generated
words in distorted text that will call for a
visual or hearing perception task. The method
eliminates computer programs from out filling
forms.

16. This would be the action of clicking on to an advert
on a website and visiting the advertiser’s sales page
or product website, also known as the percentage
used to measure the total effectiveness of a link or
advertisement that leads from the amount of people
clicking on the ad compared to the amount that buy
once they visit the link.

17. This refer to the growing amount of users
who are able to access their data from
anywhere in the world, rather than being
tied to one particular machine. This is a
virtual infrastructure used for hosting, file
storage and so forth.

18. This is a technique used to serve a different
page to the search engine spiders than the
page or content a visitor will see. Cloaking is
overall abused by spammers for keyword
stuffing in order to gain good page ranking, the
page will then redirect the visitor to another
“not so friendly” site or sales page. Cloaking
had become a serious violation of the Terms of
Service from all the popular search engines and
the site can be banned.

19. This would be advertising that’s
automatically placed on a web page that is
based on the keywords and phrases along
with the relevancy of the page content, for
example, contextual ads for hard drives
would be shown on a page with a post or
article about Computer Maintenance and
not because the user had entered “hard
drives” into the search box.

20. Cookies are used to manage user
personalization and preferences on web
pages and sites and they are stored as an
information file on the user’s computer for
future visits that allow for faster browsing
and tracking.

21. This is a form of advertising action or advertising
payment model, when advertisers pay the site or
blog owner only when users register or complete
a sale using the unique link provided on the page.
This can also be referred to as Cost on
Completion.

22. Advertisers pay for each time that a user clicks on
the specific link or ad, Google Adwords would be a
good example.

23. This would be the most common way to measure
online costs for it’s a formal calculation that
shows advertisers how much it will cost to show
an ad a 1000 times.

24. The targeted percentage or rate of users that
visit the website and actually purchase or
perform the desired reaction, for instance
out of a 100 unique visitors 10 people buy or
subscribe, the conversion rate will be 10%

25. This would usually be a large building or
complex where companies house their
servers and these are often well protected.
Multiple servers can also co-exist inside
one data center. The majority of hosting
companies own and maintain their own
centers.

26. The hosting company will set aside a
single server for an individual customer
and their website(s) alone.

27. This would be the unique name, brand or
identification string that websites use in
order to establish their autonomy on the
web. Domain names create a virtual area
specific to the control of the owner.

28. (Domain Name System)
The process of assigning the unique Internet
Protocol addresses to the domain name in
order to route the web traffic towards the
correct website, this would basically be the
traffic controller of the World Wide Web.

29. A common business model where a virtual
retailer or merchant sells products online but
they do not keep a permanent inventory of the
products or goods that’s been offered. The
merchants accept orders from their customers via
a virtual storefront, and contact a manufacturer
or distributor who will then ship the product(s)
directly to their customers.

30. A form of security that encrypts or scrambles user
data in order to protect customer’s personal
information.

31. This involves buying and selling of
products over the Internet by the use of
websites or virtual stores and it’s
considered to be the sales arm of most e-
businesses. The term also refer to a wide
variety of Internet based models that
incorporate various elements of
marketing to drive users to a site for the
main purpose of purchasing the product
or service offered.

32. A detailed text and image email that is
often used by businesses to inform
their customers or readers of new
products, promotions, updates and
more, these are often a supplement to a
subscription.

33. A technology that’s been developed by the
company Adobe, making it possible for a
web page to interact with other websites,
especially for video, animation and other
interactive web elements.

34. Also know as online bulletin boards where
users and customers of the website can
interact with each other and also create or
respond to discussions.

35. The interface of the website that allow
it’s users to interact with the features of
the website, like drag and drop, click or
the changing of objects.

36. This would be the first aspect or page of your
website that the visitor gets to see, also
known as the website index

37. A commonly used marketing practice that allow
advertisements or websites to target customers or
traffic by using their geographical location, for
example by offering special promotions or services
for a certain part of the country or a specific state.
This allow for smaller businesses to modify their
marketing strategies by country, state or even by
postal code.

38. It stands for the Graphical User Interface, and
this would be the image and front-end
interface a website use in order to make their
pages easier for users to navigate and bring
some appealing aspects towards the visitors.

39. This would be unique visitors that access
a website and it translates online as a
request from the user’s server to the
website’s service.

40. Web hosts provide services to clients
that allow for customers to place their
websites, blogs or individual pages on an
individual or shared server. This includes
the ability to store and share data or
backup files, websites and so forth. For
better understanding – this would be the
space where your site along with its files
and structured data are stored.

41. Hypertext Mark-Up Language or better
known as the basic computer language,
that’s been used for the coding or creating
of websites. HTML also allows your text to
be linked to other files on the internet.

42. A navigation element on a website, that creates a
path to another resource, webpage, image or
document.

43. (Hyper-Text Transfer Protocol)
This would be the format of the World Wide Web
and when the browser see the “HTTP” at the
beginning of the address, it knows that it’s
showing a WWW page.

44. Refer to as a user who had signed up on the
website or service it provide, but does not
use the service or spend any time on it.

45. (Internet Protocol Address)
This would be a set of unique numbers
that distinguish every computer that
connects to the internet from each other
and it can be recognized by any server
or website all over the world.

46. The ability of a blog or website to use multiple
platforms, like forums for interaction between
users or the use of Facebook for commenting.

47. These would be the words that are typed
into the search engines to find information
as part of a query. Keywords also determine
the ranking position and relevancy of web
pages and online content.

48. The total ration of keywords that appear on a
website, page or within an article that’s
relevant to a search engine query. Search
engines like Google use algorithms to
measure the keyword density and then
determine if the content is relevant to the
user’s search query or not.

49. This is a process that involves creating links to
your pages from other sites with high reputation
and visitor counts. The more quality websites you
have that link to your site or blog, the more
traffic you will gain.

50. The action of entering a username and password
into a secure box that allow for access to a site,
service or members area.

51. A common programming error that causes users
or customers to end up in a loop, like clicking
“buy” and then ends up on the catalog page
instead of the payment processing page.

52. A collection of addresses and names used by an
organization or individual to send material like
newsletters, promotions and so forth to multiple
recipients who subscribed and authorized the
site to send them mail.

53. This would be the systematic recording, gathering
and analyzing of data towards a particular market
or customer group in a specific geographical area,
also involving companies that’s dedicated towards
researching preferences and habits online in order
to understand their customers and their needs.

54. A business or the seller of a product or service that
takes the title to the merchandise and sell or Resells
it in order to make profit, the merchant is not always
the owner of the product but can be affiliated
closely with it.

55. This would be a code that’s hidden in the
website’s programming and it basically tells the
search engines what the content of the page or
site is all about.

56. A form of blogging that allow users to blog up to
140 characters at a time, the most popular micro
blogging platform at this moment would be
Twitter.

57. These would be websites or pages that
have been optimized for viewing on mobile
phones or tablets.

58. The abbreviation for multi-level marketing,
or the form of marketing that target different
demographics by using different media forms
like micro blogging, online, print etc.

59. The process where two or more website
owners agree to host each other’s links on
their websites to increase traffic.

60. This would be a specific market on
which a specific product is focusing, for
instance the specific market would be
“parents” and the product would be
“healthy food for kids”.

61. These are the non-sponsored or non-paid
listings that appear on the Search Engines when
a keyword is typed in and they are usually show
just below the sponsored results.

62. The overall process to move from one part of the
website to other parts and it should be optimized
to provide a good user experience. Dead or faulty
links, error pages and a messy layout can cause
bad navigation.

63. The general process by which users or
customers sign-up on the website or
subscribe via email in order to receive
promotions, updates and so forth.

64. This is a required marketing clause that’s been
mandated by the Federal Law and it allows for
customers to opt-out or unsubscribe from email
promotions, newsletters and other online
materials.

65. A famous online advertising model where the
advertiser pay the website a certain amount
depending on the number of clicks that’s been
originating from the website.

66. All the various payment modes that an
ecommerce website allows for its users, like
debit, credit, direct transfer, PayPal and so forth

67. This would usually be a third party service
that bills the bank, processes the credit card
payments and other operating services.

68. An ecommerce website and business that allow
their users to make monetary transactions
globally and allows money transfers via the
PayPal account to pay for services or for the
purchase of products online. PayPal links to the
individual or merchants bank accounts and then
serves as a money transfer platform.

69. In most cases this refers to a “paid” account for
users that has the option to upgrade for services,
when they sign up on a website. Free services
almost always have premium accounts link to it
for upgrading options.

70. A popular internet scam that’s mainly used
through email or the creation of fake websites
with the intention to harvest data from
customers like personal passwords, account
numbers, addresses and so forth.

71. A legal document that’s been incorporated
into a website’s terms and conditions and it
disclose the policy of the website or online
business towards user information.

72. This would be the computer language used within
programming and it allows programs and websites
to communicate the instructions as an artificial
math-based language like Java, HTML, CSS and so
forth. The programming language affects the way
a website is viewed, the performance and how
different browsers interpret the language.

73. You will have the option to order a service
or product before its official release date
for additional items like freebies or
discounts, usually at a slightly higher price.
Pre-orders are usually for products that
will arrive with a lot of hype like new
additions of best selling products, limited-
edition, popular video games, etc.

74. The formal term used for typing words into
Search engines.

75. Also know as bots or crawlers. Online programs
that’s designed to perform a specific or mass
action and usually they harvest data for
indexing.

76. (Rich Site Summary)
This would be a syndication tool that turns
websites into a detailed web feed and it’s used on
blogs and websites that have been updated daily
or even hourly to keep their users in the loop. The
site owner doesn’t need to update their site or
blog across several different platforms or
programs for users can receive updates on their
computer or mobile.

77. This would be the mathematical
computation that most search engines use
to pull up websites as results to a query or
search phrase.

78. These are websites like Google, Yahoo and
Bing that allow users to search for
information by typing queries, keywords or
phrases, and then use computation to
search for the most relevant pages.

79. (Search Engine Optimization)
This would be the process of creating quality
content for blogs or websites in order to be
found by the Search Engines algorithms.

80. (Search Results Page)
This is the page that pops up after a
user had type a keyword or phrase
into the Search Engine. SERP’s shows
the links to the most relevant pages
along with a short summary of what
the page contains.

81. Marketing methods and strategies that use
social media like Facebook and Twitter as a
platform and relay on social media’s power
to create a buzz or hype

82. These are websites that primarily focus on social
networking like Google Plus and Facebook and allow
their users to create a personal or business profile
page once they had sign up. The users are able to add
and categorize people into a certain network or sub-
networks, circles, groups and more

83. This would be automated, bulk or unsolicited
email that’s normally been used as a form of
advertising also associated with phishing.
Basically represent any type of unwanted mail,
that’s given without the permission of receiver
or “deceived” mail being received after signing
up for a newsletter or subscription.

84. A basic term used to measure how long each
visitor or user stay on the page and the average
period of time they spend browsing the content
of the site.

85. These are labels on blogs or websites that
gives the visitor or Search Engines a basic
idea of what the content of the site, page or
post is all about.

86. A collection of tags on a blog or website, that enable
users to navigate the entries or pages according to
interests or the order they were tagged in.

87. The legal terms and conditions that the users of a
website or program agree to, when signing up or
purchase from the site.

88. This would be a form of advertising that use text
alone and is often inserted into blogs, articles,
posts or the Search Engine’s result pages.

89. Also know as Website Traffic - The number of
unique visitors that visit the site’s landing or
front page along with subsequent pages in a
certain time frame for instance number of
visitors per day, week or month or the
number of hits per page.

90. This would be an individual who visits a
website, blog or specific page within a
certain time frame, and had never visited
the site or any of its pages before.

91. (Universal Resource Location)
The location of a resource within the Internet or a
web address. URL’s are unique and often short in
order for people to remember them.

92. Users can be defined as visitors who have
registered or signed up for a service, catalog,
subscription or website and they are actively using
the services and so forth
.

93. This would be the process by which users
validates their identity, usually by clicking
on a verification link that’s been sent
towards their registered email.

94. These would be individuals that visit the site but
doesn’t create an account, sign up or purchase
anything.

95. One of the largest factors in Commerce, web
design refer to the overall feel and look of a
website, blog or page and the ease of use along
with the attractiveness it have towards the
average visitor.