2. innovative
www.media2media.com/productlaunch
Media2media understands the new challenges in
managing the message.
That is why we provide innovative marketing and
advertising solutions. We understand your new
channels have increased the demand for leads,
campaigns, and data and your consumers have
more control over when and how they use con-
tent, creating new requirements.
To reach the customers
you need to reach, you
need more than a good
product and fire in your
gut. You need strategy.
Media2media helps you meet the demand with an
innovative communication strategy that balances
your campaign with just the right amounts of ‘push’
and ‘pull’.

3. proproductlaunchmediakit
www.media2media.com/productlaunch
From the editor:
What can we do for the ‘over-solicited’ Professional Con-
sumer?
The din made by the media is getting louder, the number of
information providers is multiplying exponentially, the profu-
sion of messages is creating more confusion than clarity, and
the Professional Consumers’ attention is chronically over-so-
licited. Effective messaging requires strategy, integration and
targeting.
In order to raise your message above the din you need to give the Consumer not only what they want, but
what they need. Speaking as a Professional Consumer and as a supplier to the Professional Consumer for
over 8 years, I can tell you that what this industry’s customer wants is accurate, timely information about the
products they need to do help them produce results and achieve their professional goals. They want a com-
prehensive guide to the products you sell and the products in your pipeline. They want, if not a window to the
future, then at least a clear view of the present and a source of information about your company’s direction.
These production and post-production professionals understand that unless they keep current their success is
in jeopardy…and they are right.
Media2media provides this service for the Professional Consumer. We deliver the information they require ev-
erywhere they want to find it; in print, aggregated online and in an opt-in email. We have created a thought-
ful solution that integrates the new with the old and the push with the pull, making your impression a memo-
rable and valuable one.

4. influential
www.media2media.com/productlaunch
Pro Product Launch Industry Representation
Target the industry’s decision makers across all categories
The Facts
Total Circulation: 51,505
Distribution Cycle: Quarterly
Subscribers with buying influence: 98%
Video Production/Post-Production: 20%
Television Broadcasting: 14%
Audio Production/Post-Production: 3%
Graphics/Animation/Special Effects: 4%
Streaming Media Services: 2%
Film/Motion Pictures: 5%
Corporate Enterprise: 7%
Satellite: 2%
Radio Broadcasting: 4%
Internet Broadcasting: 1%
Entertainment: 2%
Non-Profit/Government: 2%
Military: 1%
Education: 8%
Cable (Product & Distribution): 3%
eCommerce: 1%
Advertising/Public Relations: 2%
Fiber/Wireless: 2%
Equipment Manufacturers: 4%
Investment/Finance: 1%
Distributor: 5%
Consultant: 5%
Sports Broadcasting/Live Event Prod: 2%
Religious Institutions: 1%

5. integrated
www.media2media.com/productlaunch
Media2media combines tried and true print with innovative online and permission-based advertising in just
the right balance to strategically position your company and your products, and build equity in your brands.
A one
legged table
won’t stand.
A two legged
table still
won’t stand.
Your
marketing needs
an integrated
solution.
print
permission-based
marketing
web

6. solutiondescriptions
www.media2media.com/productlaunch
Pro Product Launch
Pro Product Launch is a digital publication of
Media2media, Inc. Media2media is passionate about
providing the Professional Consumer with a ‘first-to-
market’ Consumer Guide for the Media Professional.
This guide aggregates product information from the
top-rated manufacturers of audio, video, film, com-
puter and presentation products.
Readers will access the manufacturer’s product infor-
mation on the hottest new releases being launched in
full-color, graphically rich detail. Features, specifica-
tions, reviews and dealers are outlined in an easy-to-
view expanded product table under the products 1⁄2
page image.
Media2media.com
Media2media’s new online B2B marketplace fo-
cuses on matching Professional Consumers and
Vendors at the exact moment the consumer
has a need and the supplier has the capability
to meet that need.
Media2Media encapsulates every component
of the Buying Process providing the professional
consumer with the tools they need - from dis-
covery to order initiation, and the manufacturer
with a way of building and reinforcing brand,
running a direct marketing campaign and ef-
fectively promoting commerce.
Permission-based advertising
Media2media is thoughtful about our electronic
communication, ensuring that users are only receiv-
ing the information they requested. We provide the
media2media opt-in community weekly alerts for the
Pro Product Launch, highlighting the manufacturers lat-
est listings and Industry Auction AlertsIndustry Auction Alerts which notifies the
reader of newly posted auctions.

7. onlineoptions
www.media2media.com/productlaunch
Manufacturer E-Channel Program Options
Build brand equity and create influence on the media2media user community through a combination of real estate
sponsorship and promotional tactics.Take advantage of our site’s traffic, visitors and hits to promote your company and
your products!
• Manufacturer Directory Listing - FREE! List your company as a top-rated vendor to the media2media users!
• New Member List Link - Announce your arrival! A link to your directory listing will be placed in media2media’s Interac-
tive Homepage Marquee. This is a one-time offer available at the time of registration.
• TrafficBuilder - Increase your company’s web site traffic with the media2media Traffic Builder Homepage Link. More
than a text link, we will create and embed a graphically rich (500 pixels x500 pixels) image of your company’s homepage
right from your directory listing that will link the consumer directly to your company web site. You provide the URL link and
we do the rest!
• Lead Generation Services - Media2media will instantly deliver Request Wizard and Reverse Auction sales opportunities
to your company based on the product and service categories that you registered for.
• Product Line Link - (for a limited time, free with homepage link) This links the media2media users directly to your
media2media catalog of products featuring just your items.
• Preferred Manufacturer Homepage Ad - Impress the media2media users every time they log onto our homepage with a
Featured Vendor Ad. A graphically rich corporate logo positioned in media2media’s Interactive Homepage Marquee is
guaranteed to capture attention and traffic!
• Product Launch - Get your product from 0-60 in seconds with the Product Launch, the consumers’ discovery tool. The
Product Launch showcases the industries latest and hottest solutions and delivers it to the professional consumer instantly.
The Product Launch can be accessed 24/7 from the media2media Product Launch web page. Created specifically
for the manufacturer to promote their latest technology, each solution is presented and delivered in rich, slick detail to
media2media subscribers and visitors.
• Product Launch Upgrade – Give your product the homepage advantage. When you add your product to the Product
Launch you will be given the option of upgrading your product’s position and visibility by adding it to the Product Launch
category on the Interactive Homepage Marquee. Present your solution in a graphically rich 2” x 2” linked image.
• Product Launch Spotlight - With the same punch and delivery as the Product Launch and Product Launch upgrade,
the spotlight presents your product alone! Your product will automatically be presented in the comprehensive Product
Launch Guide ($99.95 value) and featured in the Interactive Homepage Marquee ($99.95 value). A weekly individual e-
announcement of your product’s arrival to the marketplace will be delivered to the media2media user community and
opt-in list, as well as preferred positioning on the Product Launch web page.

8. rates
www.media2media.com/productlaunch
Size 1-4x B&W 5x B&W 1-4x Color 5x Color
2 page spread 3209 2964 4190 3143
4 page insert 5349 4941 6984 5238
Full Page 1783 1647 2328 1746
2/3 page 1447 1339 1885 1414
1/2 page 1011 940 1394 1046
1/3 page 616 577 846 635
1/4 page 525 488 778 584
1/6 page 487 453 710 533
Product Launch Listing 1639 1508 2184 1638
Front Cover 2562
Inside Cover 2129
Front Cover Featurette 479 429
Back Cover 2562
Inside Back Cover 2129
Computer to Plate Requirements
Please submit advertising material on digital media as
described below. Ads submitted as film negatives, artwork,
or paste-ups will incur an additional one-time charge to
convert to digital format. Please call for details.
Digital Requirements
Macintosh or PC-compatible zip, CD-ROM or 3.5 disk ac-
ceptable with Quark 4.0, Illustrator and Photoshop files.
PDF’s: High resolution CMYK PDF’s are accepted. All fonts
and high-resolution images must be included.
Color images must be saved as EPS or tiff files in CMYK
mode.
Proofs must accompany all electronic files.
Mechanical & Film Requirements
Camera ready artwork is acceptable. If supplying film, a
laser or color proof for color ads is required. Film must be
right-reading, emulsion side down with 133 (or greater) line
screen
Production Charges
Any production charges, if applicable, will be billed at cost.
Send Ad Materials (Files / Film) To:
Media2media
6329 Forge Turn
Bensalem PA 19020
Attn: Art Department
front cover
featurettes
product launch
listing

9. specs&dimensions
www.media2media.com/productlaunch
Ad Width Depth
Full Page na 7 3/4” x 10 1/4”
Full Page Bleed na 8 7/8” x 11 3/8”
2/3 Page ? 8 7/8” x 11 3/8”
1/2 Page 7 3/4” x 5” 5” x 7 3/4”
1/3 Page 5” x 5” 2 3/8” x 10 1/4”
1/4 Page ? ?
1/6 Page ? 2 3/8” x 5”
Front Cover Featurette na ?
Publication trim size 7-7/8” (20 cm) 10-3/4” (27.30 cm)
Please keep critical copy 1/4” from all trim edges
For 2-page spreads, we recommend positioning your copy a minimum of 1/8” out from both sides of the spread center mark.
1/3
vertical 1/4
full page
non-bleed
1/6
vertical
1/2
horizontal
1/2
vertical
1/13 2/3
1/24 1/2
1/3
square
1/4
horizontal

10. calendar
www.media2media.com/productlaunch
Month Feature Material Due Date
July 04 Reverse Auctions: Procurement’s Friend or Foe /
DVPA Best of Show Winners Review
June 7, 2004
October 04 LCD vs. Plasma Display September 6, 2004
December 04 Pro Product Directory – Annual Guide November 1, 2004
January 05 Disc Media: compatibility update report December 6, 2004
April 05 NAB Survivor: The Definitive Guide March 7, 2005
July 05 Hiatus Getaways June 6, 2005
October 05 The Pro Product Pipeline Report: What is in the
pipeline of the major manufacturers?
September 5, 2005
December 05 Pro Product Directory – Annual Guide November 7, 2005

11. aboutus
www.media2media.com/productlaunch
Media2media is the leading B2B marketplace for the media industry. This new marketplace is designed to help the Profes-
sional Consumer find the right products or services for their business needs. We provide a unique marketplace to sell or
source equipment and supplies, accessories and the production and business services necessary to run a media-deliver-
ing business.
Media2media is equally tailored for companies seeking fresh business opportunities.
Authorized Dealers, Resellers, Service Providers and Manufacturers can harness the power of the internet and attract cus-
tomers by simply being available through the media2media site and its publications.
Who are our members?
• Professional Consumers visit our B2B Marketplace to quickly locate the most up-to-date product information
and the top-rated sources that supply them when they are buy-ready. Users can send unlimited RFQ’s, RFP’s and other
Business Queries-FREE- to sellers in their categories of interest and receive their email responses. They will be able qualify
suppliers and vendors, negotiate terms, and fulfill their requirements. Professional Consumers will find the tool for every
stage of their buying process, from product discovery to comparing solutions and requesting quotes, all at one URL, sav-
ing valuable time, reducing purchasing costs, increasing profits.
• Manufacturers and Vendors join our B2B Marketplace to quickly locate NEW customers. Vendors can opt to re-
ceive unlimited trade leads, RFQ’s, and RFP’s from your new customers by registering in all categories of our marketplace
that accurately reflect the goods/services they tender. Suppliers will be able to qualify buyers, negotiate terms, and fulfill
the customer’s request. Through media2media’s unique solutions Suppliers will educate the Consumer about their com-
pany and their products, reduce the cost of the sale and increase profits.
Joining our community
Membership on Media2media is absolutely free.
Media2media offers fresh and innovative e-solutions including sponsorship opportunities and advertising packages de-
signed to meet everyone’s advertising and marketing needs.
If you are a Manufacturer, Vendor or Service Provider, you may post your company in our directories and create a profile,
outlining what your company has to offer. There is no fee for this listing. You will have the opportunity to enhance your
listing or subscribe to receive qualified leads that are funneled through the requesting and reverse auction tools.
Build business on media2media.com
We are always looking to add new applications, content, products, and service offerings to media2media. If you have
suggestions, let us know.