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Estate Agent Marketing All Channels One Place
- 1. All In One Messaging Multiple Channels Of Communication For Estate Agents And Letting Agents
- 2. Contents Why All In One Messaging ? How It Works Pricing Information Additional Estate Agency Services 1 2 3 4 2
- 3. 3 Do Any Of These Apply To Your Agency ? Struggling To Compete ? Need more sales ? Need more listings ? Need more buyers/renters ? Marketing Producing Poor ROI ? Old Style Marketing not working ? Internet not generating desired business ? Constraints Do you have a limited budget ? Struggling to keep up with change ?
- 4. All In One Marketing We offer a way to communicate simply and effectively with both potential and existing clients using the very latest technology and the most popular marketing channels. This isn’t about scrapping your existing marketing plan. Rather supplementing it, making it simple to implement whilst getting a much better ROI
- 5. We will show you how to :
- 6. Today’s digital generation has gone multi-channel Mobile+Email+Voice+Chat+Social Improve your marketing ROI by using all channels COLLECT - contacts easily SEND - new listings and updates ENGAGE - customers interactively ANALYZE - campaign Single Integrated Dashboard 6
- 7. Our Solution Includes SMS Marketing • A simple way to get new clients to subscribe to your list and update them with new listings and price changes etc • Text messaging has been estimated to be 5 times more effective than direct mail and 10 times more effective than newspaper advertising
- 8. Why SMS ? Mobile phones are always on Mobile phones are always with us 97% of SMS messages are read Aiom.org.uk 01905 909 852 Info@Aiom.org.uk
- 9. Building A Subscriber List • Include TEXT Company Name to 60607 in all marketing (including For Sale signs & window displays) • Your listings should all include the call to action • You can have a separate Page on your website for sign-ups or an embedded form (see example at worcs.getonthenet.org) • People can subscribe from Facebook facebook.com/worcesterestateagents • Import existing database and ask them to subscribe (via a text) See This In Action Text – buywsh to 60607 You will get a welcome message and 60 minutes later a link to current property listings When someone subscribes you will get an SMS and/or email alerting you so you can contact them When you get new listings we send a text to subscribers
- 13. 15 Text Appointment Reminders Use this to remind clients of viewings
- 14. Our All In One Marketing Solution InInccrreeddibiblyly S Simimpplele RReeaacchh a alll lC Coonnttaaccttss AAlll li nin 1 1 P Plalaccee One user interface for all channels BUT we do the work for you with our Managed Service ! No need to learn multiple products For example - Email reaches 20%; Mobile Text 60%; Social 20%, etc. Honoring “preferred channel” for each contact One vendor. One price to pay. One database 16
- 15. The All In One Marketing Solution Drive traffic to your Estate Agency by using the most popular channels of communication Grow customer contact lists by making it easy to subscribe Instantly inform clients by delivering new listings and updates in real-time Gather valuable customer insight – using polls Reduce scheduling problems, through no-shows and cancellations by creating a mobile reminder service Analyze the effectiveness of your mobile marketing campaign’s reach through the use of easy-to-use analytic tools Organize customer lists and campaign distribution methods in a comprehensive web-based portal Aiom.org.uk 01905 909852 Info@Aiom.org.uk 17
- 16. Features: Collect Contacts Feature Description IMPORT CONTACTS: Import current customer database from a spreadsheet file. MOBILE KEYWORDS: Utilize mobile keywords or shortcodes to encourage customers to opt-in to the mobile distribution list, then use bulk SMS texting to send marketing messages to the list. ONLINE SIGN-UP PAGES: Customize each Sign-up page to be unique for every occasion so that it's catered to the look and feel of your website. FACEBOOK WIDGET: Connect with your existing fans and friends who are on Facebook. Collect contact info and have it automatically update your customer database. 18
- 17. Market Leading Rates No Long Term Contracts Text Credits Rollover – Never Lose Them Upgrade Or Downgrade Plans We do everything for you 19
- 18. What’s In The Set-Up • We will build a GUI for you and setup your keywords and messages • We set-up a Facebook Business Page and Twitter A/c (and connectivity) • Create website sign-up Page and embedded sign-up form • Access to your own GUI where you can manage client details • Provision of marketing materials
- 19. Like To Know More ? 22 Email info@aim.org.uk Call 01905 909 852 For more information – aiom.org.uk
- 20. Other Estate Agency Services Custom QR Code Design – perfect for Estate Agencies – give people on the move the property information they require Custom Estate Agency Mobile Optimised Website – if you don’t have a plan for mobile then you don’t have a plan for growth Custom Facebook Business Page – Your Agency needs to be utilising the power of Facebook Custom flyers – We can create beautiful flyers for your listings SEO and Google Places Listings – Get more organic traffic Reputation Marketing
- 21. QR Codes – Give People On The Move The Information 24 They Want We can create custom QR Codes which automatically link to the property listing – for an example of this technology download a QR code reader from your app store and scan the code above. If someone sees a For Sale sign and the property looks interesting to them they can scan the QR code and be given the requisite information or be re-directed to the listing Page for the property. More information at http://seo.getonthenet.org/estate-agency-qr-codes/
- 22. A Fully “Optimised For Mobile” Website It is estimated that by 2014 more people will be visiting your website from mobile devices than desktop devices. If your site is not optimised for mobile then people will be frustrated, will leave quickly and will not return. Our solution is an estate agency site which resizes in ANY browser. (the normal solution is to have 2 separate sites – a static and a mobile site) – see a demo at worcs.getonthenet.org For more information visit - http://seo.getonthenet.org/mobile-for- estate-agents/
- 23. Custom Estate Agency Facebook Business Page • Increasingly people are using social sites to get recommendations from friends – you need a presence there • Using social sites like Facebook can help with your Search Engine rankings • There is a “trust factor” with Facebook – over 90% of Facebook users expect you to be there • We can turn your website in to a Facebook app or build a separate site within the Page • Visit Facebook.com/worcesterestateagents to see an example New To Facebook ? – More Information At Facebook.com/ourmarketingapps
- 24. Custom Listings We can create custom listings for your properties – freeing up your time to get on with the job of selling Please ask for our more examples – 01905 909 852
- 25. SEO And Google Places Listings Our SEO services can drive more traffic to your website via the search engines Having an optimised Google Places listing is vital now that “local” is so important to Google We specialise in “Free Inbound Marketing” – getting traffic to your site from free sources like Google, Youtube, Facebook etc Ask about our “plan” which includes ALL our Estate Agency Services For more information on SEO and our services visit seo.getonthenet.org
- 26. Thanks ! Thank you for taking the time to watch the presentation. If you would like a chat about All In One Marketing or any of our services - please give us a call 01905 909 852 07800 501715 Aiom.org.uk info@Aiom.org.uk
Editor's Notes
- Thank you everyone for coming. We’re very excited to be here as we share why the Messaging Toolkit is getting everyone at AT&T excited too! Before we jump into the presentation, here’s a quick glance of what we’ll be covering today.
- transition: Top half, then bottom one at a time Alright great, so, what exactly is the att msg toolkit? Why is it going to be valuable to your customers--Now youve probably realized that today’s digital generation has different ways to communicate. mobile, email, voice, chat, etc.What we’ve done is we’ve combined today’s popular channels into one integrated into a single integrated dashboard to really leverage all the toolkit’s capabilitiesThe 4 main functionalities of this service are--Collect customer contact information easy with list buliding toolsSend and schedule marketing, promotion, and communication messagesEngage customers interactively with our suite of marketing toolLastly, Analyze your campaigns so you can make improvements in the future
- Transition: section at a time So why do we care about this? Well, for the business owners that youre working with it will be increbiliy simple Business owners donw have time to learn multiple complex software, multiple services – They don’t have the time to learn a text message service, or an email service, or a voice broadcast service – all while updating their facebook and twitter status. So we’ve made it simple - we combined 5 of the most popular communication channels all onto 1 easy to use dashboard. Next, by leveraging all these channels it better enables you reach 100% of your contacts. For example – for me– I prefer email – I like to kep things oraganiz.. Etc But it may not be the same for your customer– They may be inandated with emails. And a mobile text may be the best way to connec tthem. By using multi channel marketing – you now give customers a choice for how they want to be communicated by you. And by sending them messages through their preferred channel, they’re more likely to open, read, retain, and respond your message. And lastly, everythings in one place. So your database isnt scattered across different services and sfotware, it’s all under 1 roof, all under the att mtk. And it saves you money,-- because you’re not paying multiple bills, you only have one bill and much of the time its for the same price that you would pay for just a single service.
- Jan 22 , feb 92, march 150 You have 70 mobilty So why sell the att MTK --- First, it’s so easy and it is SO versatile- It doesn matter that the clients that you’re working with are SMB, enterprise, nonprofit – All of them can use this software to upgrade their marketing and communication. So with a wider target market, you have more opportunities to close business and meet your quote. As a matter of fact – on the east coast, I’ve heard they call the toolkit “the one call quota hammer”. Next, Deliver tangible results – Unlike other products– we’re not just helping improve efficiency- (we don’t route phone calls, or make forms, do payments– that stuff is BORING. Wee make better marketing. Better marketing = more sales, more sales = more business. And with justified ROI, they’ll be purchasing more from att, more often. Lastly– This is exciting technology. When you sell this product, you’ll be working with marketing directors, VPs of marketing, business owners, CEOs, to launch this new and innovative marketing campaigns– It’s really fun stuff.