The Company SWOT Analysis Of Adidas

The Company SWOT Analysis Of Adidas
COMPANY BACKGROUND Adidas is a large and renowned company around the world. It ranked
second after the Nike Company. The company focuses on the manufacture of sporting goods such as
shoes and clothing, and others. Today, Adidas is a company that has a very large network of sales of
sports clothes. There are many retail stores, manufacturing companies located in China, Indonesia,
Thailand and Germany. Every year the company will earn huge profits. All data show that the
company is reliable in the world. It should be highlighted that the history of the Adidas Company is
rather unusual. When it was established, nobody can imagine Adidas Company can reach that stage.
Establishment began from a small sewing shoes by Adolf and Rudolf Dasler, and it was called a
shoe factory. History is a very famous brand shoes was started in 1920 by Adi (Adolf) Dassler in his
mother's laundry. At that time, Adi Dassler made a small–scale project to create a sports shoe.
Because of the high quality of shoes produced, eventually small ... Show more content on
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Backward integration: This is a smart strategy if followed by Adidas Adidas because it helps
companies to get their patents and also integrate them with the R & D operations team to work in an
open system. Threats in the SWOT analysis of Adidas 1. Competition: Although Adidas is a global
brand, but it still faces stiff competition from other brands, mainly Nike, which is the number one
brand and Adidas is ranked second only to Nike in this premium segment. In addition, there is also
competition from local players, substitutes and market penetration. 2. Supplier Dominancy: By the
due to the majority of its production from external sources, the supplier has bargaining power over
the company. 3. Government Regulations: Import regulations, duties and tariffs plays an important
role in determining the success of the company and even 35% of the products produced in China
and 93% of the production takes place in Asia. TARGET
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Adolf Hitler Research Paper
Perla Reveles Mrs. Kaylor Fundamentals of Writing 18 May 2018 The Legacy Still Going Driving
from Sacramento, CA to New York City, NY seems merely easy today. The interstate provided that
turns the 931 hour walk to a 42 hour drive, is all to thank the Nazis for. The United States is full of
German filled root products, but why is it that no one tends to think of the good someone gives
instead of all the bad? Assumptions vary greatly when it comes to the term "Nazis". Though one
would be surprised with how greatly they impact the world to this day. Through the evolution of the
autobahn, the success of the Volkswagen, and the high marketing– fashion brands of today, the
Nazis have proven that their legacy was much more than the striking numbers in death they caused.
The evolution of the freeway, highway, and interstate all have the same common ancestor, The
Bundesautobahn. Commonly known as just the "Autobahn". This form of motorway dates all the
way back to the 1930's. Before and during WWII, the ... Show more content on Helpwriting.net ...
"60 Years After the Bullet, Hitler Is Still an Enigma." Toronto Star (Toronto, Canada), 30 Apr. 2005.
SIRS Issues Researcher, sks.sirs.com/webapp/article?artno=0000214323&type=ART. Stratfor.
Hitler's Lasting Effect On Europe And America. Forbes, 2 Sept. 2015,
www.forbes.com/sites/stratfor/2015/09/02/pondering–hitlers–legacy/. Accessed 19 Apr. 2018. The
Reichsautobahnen – Interstate System – Highway History – Federal Highway Administration.
www.fhwa.dot.gov/infrastructure/reichs.cfm. Accessed 18 Apr. 2018. "Top 10 Things The Nazis Got
Right – Listverse." Listverse, listverse.com/2011/01/31/top–10–things–the–nazis–got–right/.
Accessed 23 Apr. 2018. "Volkswagen Is Founded – May 28, 1937 – HISTORY.com."
HISTORY.com, www.history.com/this–day–in–history/volkswagen–is–founded. Accessed 11 Apr.
2018. Wilson, Zachary. The History of Volkswagen. Fast Company, 1 Feb. 2010,
www.fastcompany.com/1512941/history–volkswagen. Accessed 18 Apr.

The Global Sportswear Sector Operates In The Global Apparel
The global sportswear sector operates in the global apparel and footwear industry that recorded
worldwide sales worth $1.67 trillion in 2016 (Businesswire, 2017). Out of this, the sales of
sportswear items accounted for 7% with most of the sales coming from the U.S. and emerging
markets in Thailand and India (Businesswire, 2017). Besides, the industry employs more than 75
million people globally working in apparel, footwear and sportswear sectors (ILO, 2015). The
growth the global sportswear sales can be attributed to the growth in popularity in healthy lifestyles
as more people in the developed and emerging economies engage in physical activities hence
increasing the demand for sportswear. Sportswear refers to the apparel that people use ... Show more
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In the report, suppliers of leading brands like Puma, Nike, Adidas and Reebok have forced their
employees to work overtime and denied them the rights to form trade unions. In addition, some of
the workers work without being paid while others are underpaid after working for long hours (Clean
Clothes Campaign, 2004).
Similar findings were also reported by the Play Fair (2008) report. The report findings showed that
workers manufacturing sportswear items in form of apparel, footwear and soccer balls faced similar
problems. These include: abuse of employment contracts, violation to the freedom of association
and collective bargaining, and employment insecurity. Consequently, workers who attempt to form
trade unions are dismissed, denied the chance to negotiate and the facilities with unionized workers
get closed. In addition, the rise in factory closures has led to job insecurity among workers and this
reduces the likelihood of workers to seek better employment conditions. The Play Fair report also
argued that buyers tend to disregard facilities that are compliant with labor practices and such
facilities end up being shut down (2008). The report also highlighted the rise in short–term
employment contracts and precarious employment that undermine labor regulations and the rights of
workers to social security and freedom of association (Play Fair, 2008).
Facilities manufacturing sportswear

The Social Media Of Adidas
Adidas was founded in the early years of 1924, at that time it bared the name Gebruder Dassler
Schuhfabrik. Its founder was named Adolf Dassler he was a German by origin. The company mainly
dealt with the design and manufacture of sporting shoes, clothing and accessories. Adidas is the
largest company in Europe. It has companies under it, these companies are: Reebok, Taylor made–
Adidas Golf Company, a piece of Bayern Munich and Runstatic. Adidas mainly uses social media
for marketing purposes as every other big brand, company and small entrepreneurs do. What brings
the difference in how known Adidas is than other companies is how they go about their social media
marketing. Adidas seems to have done some a lot of research on how and where to fetch their
customers. An example is how they are excelling in Facebook; Adidas has about 13 million fans.
Using these platforms they give their fans information about their products and an easy way to
purchase any of their items. Adidas also catches the eye of their followers on instagram by
uploading graphics that attract their customers to want to buy their products. These graphics are like
shoes that have been well photographed and edited, what else can a buyer look for; Adidas ensure all
eyes are on them. Adidas has a department that specifically deals with the social media details. The
department is ... Show more content on Helpwriting.net ...
One needs to invest to get a sensible outcome. Social media has taken over. To make anything get
known all around the world, one has to use a social media. Even companies that were built long ago
like the Adidas Company they are also embracing the use of social media in their day to day
activities. Social media has made the world a small community that you can reach for anyone or
anything across the world. Lets embrace the use of social media and let's excel in our business either
small or big marketing is very important. Lets make the world a

Education in Nazi Germany
Education in Nazi Germany – Change and Continuity Assessment When Hitler became Chancellor
of Nazi Germany, in 1935, he proposed many changes in education and throughout the country. He
believed that these changes would influence people and indigenise them of his beliefs and reforms
that should happen in the country – to praise his glory and make Germany the most powerful
country and its rule to continue forever. One of these integral changes was education. Hitler strongly
believed that, younger minds were easier to infiltrate and indoctrinate, as they were developing and
imposed this sudden change amongst schoolchildren to provoke stronger Nazism in the future
generation of Germans. Older generations, could oppose and have ... Show more content on
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Moreover, R.E was removed and replaced by Ideology as Dr Rust and Hitler had pointed out that the
main thing was to focus of patriotism and the ideas of Hitler, to be reinforced amongst students.
Evidence to support this is, is a German speaking about her life story and said it was really boring to
learn about Hitler's ideals. This source is useful, as it supplies information of experiences; however
it can be said that they may have difficulties remembering and often the German people don't want
to take the blame for Hitler's tyranny, so this is a source worth considering. Also, to reiterate,
religion amongst German children was changed as in a girls' timetable singing is a lesson that is
taught a lot. In singing, Dr Rust enforced prayers and songs of praise that highlighted Hitler's glory.
Also, the amount of time on religion was reduced and attendance at school prayers was optional.
This suggests that, the sole purpose was to only strive for Hitler. These songs, such as a German
man remembered, were praises to Hitler and gave a goal to the children to ultimately fight for Hitler.
To point out, women were also considered inferior to men, as they couldn't continue their further
education to obtain jobs. Also, the girls' timetable shows the attributes of a

Adidas Referee Kits For International Association Teams
Adidas is a German worldwide corporation that designs and produce sports shoes, clothing and
accessories headquartered in Herzogenaurach, Bavaria. It is the largest sportswear manufacturer in
Europe and the second biggest in the world. Football kits and the associated equipment for football
has always been Adidas main focus . Adidas remains a major company in the supply of team kits for
international association football teams and clubs. Adidas makes referee kits. Adidas referee kits are
used in competition internationally and used by many countries and leagues in the world. Adidas has
been a go–getter in the area of footwear for the sport, with famous examples including the 1979
release of the Copa Mundial moulded boot used for matches on firm dry pitches. It holds the honor
of the bestselling boot of all time. The soft–ground equivalent was named World Cup and it too
remains on the market, timeless and iconic. Adidas has been criticized for operating sweatshops,
particularly in Indonesia. Many of its suppliers that supported unions for subcontractors with less
reputable labor rights records were rejected by Adidas between 2006 and 2007. Adidas was also
criticized for being racist. a picture of a pair of Jeremy Scott–designed shoes containing shackles
was posted on june 14,2012 by Adidas on their facebook page . The picture was of a planned shoe
line that Adidas intended to release in July. The photo quickly caused controversy including that of
Jesse Jackson

D-DAY: The Events and Outcome of the Normandy Invasion Essay
Europe was completely conquered by the Nazis. At the start of World War Two, Hitler made most of
Europe into his Nazi fortress. Hitler, by 1941, controlled all of Europe with the exception of Britain.
Hitler sent hundreds of bombers to bomb Great Britain in an attempt to force them to surrender. The
Nazis killed thousands and thousands of innocent civilians. The killings of these innocent civilians
angered the Brits and motivated to not give into Hitler's hands. In fact, the brave British pilots
finally drove the bombers back to Germany. If Britain had surrendered, Germany would have
controlled all of Europe. Then in 1941, Hitler waged war against his former allies, the Russians. If
that wasn't enough, the Japanese (Hitler signed a pact, ... Show more content on Helpwriting.net ...
The Allies also knew this; the Allies had to do the impossible landing of troops at Normandy. The
invasion would have to be the biggest amphibious invasion in history. Even the famous dictator
Napoleon could not move his troops through the Channel; nor could Julies Caesar. The record for
the Allies was better; the Allies had three successful amphibious assaults (North Africa, Sicily, and
Salerno). There was one catch: those coastlines were not fortified... Normandy would be heavily
fortified. The Allies were ready to send in their troops to protect their freedom while the Nazis were
ready to defend their fortress. Whoever won, it was going to be a bloody battle... Hitler put General
Rommel in charge of the defenses of the Atlantic wall. General Rommel was a very intelligent and
creative man. He designed the Atlantic Wall. The Atlantic wall was thousands of tons of concrete
and network of trenches. In the Atlantic Wall, there were hundreds and hundreds of machine guns
and heavy artillery. Then Rommel put in the mines. There were 6.5 million mines and 11 anti–
personal mines, in all on the beach heads. There were mines of all sorts and kinds. There was the S–
Mine (the soldiers called it Bouncing Betty's), which were (anti–personal mines) shot into the air
after being triggered and exploding in the air while sending a lethal spray of steel

Adidas Five Forces Essay
Introduction Adidas is an international sportswear retailer which is currently behind Nike however
hoping to overcome it and be the highest profitable business in this sector. Adidas company is
registered after its owner named ; Adi "adolf' Das from "dassler". It's product lines varies around
20000 items, from soccer to inline skating to outdoor jackets with thousands of product varies. On
August 18, 1949, Adi Dassler, registered the "Adi Dassler adidas Sportschuhfabrik" and set to work
with 47 employees. On the same day, he registered a shoe that included the registration of the soon
to become–famous adidas 3–Stripes. From humble beginnings to a worldwide example of
overcoming adversity. Franz Beckenbauer was the first man to wear first ever ... Show more content
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This also saves money as switching suppliers is very expensive. This is from the porter's five forces,
suppliers. Adidas can also eliminate potential entrants by buying over the whole companies, they
have now got hold of the exclusive distribution rights for Reebok products (Adidas–group.com,
2015). This now makes adidas under less pressure of other entrants trying to be more successful then
adidas. This uses the porter's five forces, threats of new entrant. Lastly It would be better if adidas
has better technological devices, they, must make sure their new tech device is better than their
rivalry devices and they should also insert more features so that more people would be attracted to
the device and have the urge to buy the product. Conclusion Currently the company has a profitable
income and it seems to be able to go on without any fallbacks for the next few decades, but still the
previous year has been a poor at they have dropped almost one third of what they have achieved the
year before (Cheng, 2014). In the key U.S. business sector Adidas's share in the key basketball,
running and casual athletic sneaker categories have all declined or stayed level so far this year while
Nike has picked up offers. But this year adidas seems to be doing pretty

The Holocaust & How It Changed the World Forever
The Holocaust & How It Changed Our World Forever
The tragic events that occurred during world war two and the holocaust were not only horrific but
also morally wrong. The Jewish culture was targeted for mass genocide, by the hand of a mad–man
bent on world domination, and the only way to prevent another incident like this from happening
again, is to thoroughly educate the public. The actions and events that Hitler and his followers
proposed not only helped the world realize the extent of his destruction but also how horrible it
would be if the events were to happen again. The aftermath of the war and holocaust left half of
Europe in ruins, and more than six million Jews, Homosexuals, Gypsies, and Africans dead, not
including ... Show more content on Helpwriting.net ...
Nazis saw the use of gas to murder over population as a solution to their problem. They began
liquidating the ghettos and transferring all Jewish occupants to concentration camps. As well, the
Nazi Army moved through Europe and began exterminating the Jewish population of the territories
conquered by firing squads, by loading them on trains to concentration camps, or forced marches
across the vast land of ruins.
November 1943, the US Congress debates America's involvement with Europe. They received
numerous reports about mass murdering of Jews, but they did not have any evidence. On November
4th, 1943 a German newspaper wrote "Its actually true that the Jews have, so to speak, disappeared
from Europe..." Although at the time this seamed odd, America had their hands full a year later. On
December 7th 1941, Japan declared war on the United States with the bombing of Pearl Harbor.
This act was only significant due to it being the first attack by a foreign nation on American soil
since the American Revolution. The bombing of Pearl Harbor, as well as Japans alliance with
Germany and Italy, left the United States government no choice but to declare war on Japan and the
Axis powers.
Thus, on June 6th 1944, The American army landed on Normandy and pushed their way through
France. On July 24th, 1944, the concentration camp Majdanek was liberated by the Russian arm; by
the time they arrived 360,000

Adidas Global Business Paper
Adidas Kisha Dean Tusculum College BSN–554 Introduction Adidas was formed in 1948 and
named for its founder Adolf "Adi" Dassler. It is currently the largest manufacturer of sportswear in
Europe, while it is second worldwide after Nike. It is based in Germany and currently has more than
one–hundred and seventy subsidiary companies. The company was formed after Dassler and his
brother Rudolf disbanded their previous company, Gebruder Dassler Schuhfabrik (Dassler Brothers
Shoe Factory). The company was divided after a rift between the brothers, and two separate
companies were formed. Adidas, named for Adi Dassler, and Ruda, named for Rudolf Dassler. Ruda
was later renamed Puma, and the two companies went into competition against ... Show more
The operations group will focus on looking at their products as a whole and planning the most
effective manufacturing and distribution process doable for their company. Recently, Adidas has
named Russia and China as major "growth markets," and the company is working on implementing
marking plans that will directly reach out to those specific areas. In 2011, Adidas has plans to add
more than one–hundred stores to its current collection, many of those in the targeted areas. A
majority of those stores will open in Asian countries and other emerging markets. In 2010, the
company's shares more than doubled in value, and they are expected to grow ten to fifteen percent in
2011, proving that the "growth markets" provide a solid basis for company expanse (Elfes, 2011).
Human Resources The Adidas Group relies heavily on the Internet as its current main basis for
hiring new employees. It advertises itself as an international company with a basis in sportage and
offers several different opportunities in a variety of areas and fields. In addition to simply offering
potential applicants the chance to discover and apply for new careers online, the Adidas Group asks
for feedback in a variety of different places on its website. It is actively looking for ways to improve
its hiring process, and the human resource department requests that all new team members relay
their own feedback in regards to the hiring and orientation

Bin Laden and Hitler: the Similarities Between Them
Running Head: BIN LADEN AND HITLER: SIMILARITIES
Bin Laden and Hitler: The Similarities Between Them

Mychelle Morgan
University of Phoenix
COMM / 215
October 12, 2005
Osama bin Laden and Adolf Hitler: The Lesser of Two Evils Fear, hate and disregard. Are these
feelings prominent when you think of Adolf Hitler or Osama bin Landen? These names bring
equivalent emotions to the same nation of people – Americans. Although these two historical
figures posses different ideologies, the complicity and the similarities between them, including their
desire for control, can and did result in massive devastation. Hitler worshipped Germany, as bin
Laden worships Allah. They are evil, evil in that they wanted to destroy a race of people who ...
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They were unquestioning, uneducated men ready to serve Hitler and Germany at any cost. The
threat of being hauled off to a concentration camp forced petrified Germans into following Hitler
and never opposing his regime. On August 2, 1934, Hitler was named Führer, or supreme leader, of
the German people. It was unveiled to world that Hitler had achieved total power in Germany. Years
went by as Hitler and the Nazis bullied their way into making the German people praise and obey
them. But on September 3, 1939, the biggest bloodshed and obliteration would begin. It is known as
World War II. Five years, eight months and six days was the duration of this deadly spree. More
than 40 million people were killed, all for the fanaticism and madness of one man, Adolf Hitler.
History of Osama bin Laden Osama bin Laden was born in Saudi Arabia to a wealthy Yemeni
family. Mohammed Bin Laden, Osama's father, was a wealthy construction entrepreneur who died
in a helicopter crash when bin Laden was only 10 years old. Bin Laden, one of about 50 children,
was then sent to live with his alienated mother, Hamida (Johnson, 2005). Hamida was a beautiful
Syrian woman who was very independent. This independence gave her the nickname slave, given by
the other wives. Therefore, the young bin Laden received the nickname son of a slave. Due to this
fact, Osama's brothers often rejected him. Bin Laden was taught by tutors and spent a lot of his

Swot Analysis Of Adidas
ADIDAS AG Being the 61th ranked brand amongst the World's Most Valuable Brands and having
more than 92 innovative companies, Adidas has positioned itself as the leader in the world market.
Adidas is world renowned for its sports related products like sports clothing, shoes, bags, shirts,
watches, eyewear and other accessories. Adolf "Adi" Dassler established a shoe factory along with
his brother in 1924 and named it Dassler Brothers Shoe Factory, which was later registered as
ADIDAS on Aug 18, 1949. Today it's has truly lived up to its tagline "Impossible is Nothing" having
earned €14.88 billion and ranking itself as the second largest sportswear manufacturing company in
the world in 2012. After splitting with his brother, Adolf AdiDassler ... Show more content on
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Sports like football and other games like Basketball, Golf, Tennis, Cricket, Rugby, Skateboarding,
and Gymnastics have barely gone without Adidas's involvement. One of the main focuses of Adidas
is football kit and its associated equipment. Adidas supplies team kits for football teams and clubs of
international repute like Bayern Munich, A.C. Milan and Real Madrid. Apart from that, the
company's strategies have also focused on more successful players, innovative public focused
brands, and brand extension. Along with the football kits, the company also distributes referee kits
used in international matches and club matches. With over 1000 stores around the world, the
company has risen to extreme heights of success. It has been successful in creating an influential
marketing with advertising and other marketing tools. Its current slogan is "Adidas is all in". The
fact is that Adidas not only has become the image of sports fashion and attitude, but the has
presented a unified image of sports, street, music, pop– culture, and other fashion statements,
creating its own significant existence through its good communication strategies. Contribute to

Company History : Adidas ' 3 Stripes ' Essay
Company History
Adidas was created in 1924 in Herzogenaurach a small town just outside Nurnberg in Germany. The
company's headquarters are still located in Herzogenaurach in Germany with subsidiaries in 60
countries. Adolf "Adi" Dassler was the founder of Adidas and he started to produce his own sports
shoes in his mother's wash kitchen. Adolf's brother named Rudolf Dassler joined the business right
after World War I. The company started in 1924 called Gebruder Dassler OHG, and began to
manufacturing shoes for athletes (www.adidas–group.com). On August 18, 1949 the company
registered the name of Adidas AG from "Adi" (a nickname for Adolf) and "Das" (from "Dassler")
starting again after the brothers split up in 1947. After the brothers split up, Rudolf Dassler created
the firm Puma and they became big business rivals in their own home town.
The registration of the soon–to–become famous Adidas "3 stripes" was done on the same day as the
trademark for Adidas and so they have been ever since. Adi Dassler was known for his big interest
in sports and valued quality and function, he is known for gaining insight from important athletes on
their needs and wants and close collaborations. His mission was to provide athletes with the best
possible equipment. Led by this strategy, Adidas earned at a very early stage a reputation for being
innovative and creative. In 1954, the German national soccer team won the World Cup Final with
their new technology screw–in–studs. This championship

The Corporate Structure Of Puma
Puma is one of the world's leading athletic footwear, apparel and accessories companies. The history
of the company began in 1948, when Rudolf Dassler, the founder of Puma, had separated from the
existing business assets "Gebrüder Dassler Schuhfabrik". Throughout the years they were the first to
introduce many new footwear innovations, including vulcanized soles on soccer shoes, uniquely
shaped soles on running shoes to enhance natural motion, athletic shoes with a Velcro strap, and the
Puma Disc system, which replaces laces with a series of wires. Thereby gaining a great success in
football and athletic boots . In 1986 company went public under the leadership Armin Dassler. In
1993 a new CEO Jochen Zeitz manages to turn the company from the law price to premium
company that is ranked as one of the three leading brand in the sporting goods industry . External
Analysis Since PUMA is an international organization there is a range of environmental factors that
can have an impact on it. The analysis of such challenges is to be conducted with the help of various
tools such as PESTLE and others. These tools will help take a look ... Show more content on
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Such a form of operations is especially appropriate for a company that has expanded its activity
across the domestic borders within the EU. This structure also allows the company's management to
have greater control over the company's actions and therefore prevents the issues discussed earlier in
the paper. Moreover, it basically reorganizes the company into a much more flexible nature allowing
the company's subsidiaries to take advantage of the occurring opportunities with a greater authority.
Yet the flexible nature of the company allows the top management to fully monitor the activities of
the subsidiaries

The Success Of The American Football Boots
History Each awesome story has a starting. This one began in a residential area in Bavaria,
Germany. After initial phases in his mom 's wash kitchen, Adi Dassler enlisted the "Gebrüder
Dassler Schuhfabrik" in 1924 and set out on his central goal to furnish competitors with the most
ideal gear. Gold awards in Amsterdam (1928, Lina Radke) and Berlin (1936, Jesse Owens) were
first compensates and turning points – and just the begin of our story. On August 18, 1949, Adi
Dassler started by and by at 49 years of age, enrolled the "Adi Dassler Adidas Sportschuhfabrik" and
set to work with 47 agents in the neighborhood of Herzogenaurach. Around the same time, he
enrolled a shoe that consolidated the enlistment of the soon–to–wind up praised Adidas ... Show
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The proprietor of the association at the time got a kick out of the opportunity to call his business
"The three stripe association". Surely, even as new logos took the spot of the old ones, the
association would stay steadfast to the three stripes look. The trefoil was the second Adidas logo.
The subject of three stripes is still apparent in the look, both in the forget that shoot from the logo,
and the three stripes that cross it askew. This logo was picked on the grounds that the organization
needed a logo that spoke to the way that their image was a ton bigger and more assorted that it used
to be while as yet keeping the fantastic Adidas look. This logo is still utilized on some of their items,
especially their line of fantastic items. The greater part of their superior items have proceeded
onward to a third and last logo. This logo is the most recent one that has been presented, and it
speaks to a percentage of the finest gear that Adidas offers. This logo more than the others should
have a considerable measure of significance. The organization needed to keep the three stripes that
they were known for, additionally add something to give the logo some force. This new logo should
take after a mountain, similar to it is testing the general population who purchase Adidas items to
drive themselves as far as possible. This most recent logo shows up on numerous bits of games gear
and the new logo is still in a flash

Adidas and Nike
ADIDAS AND NIKE
Nike and Adidas are two the largest sportswear companies of nowadays. They are the giants in the
sportswear industry, which always introduce innovative products, in order to become the ultimate
market leaders.
Nike is an American multinational corporation, which produces footwear, clothes, equipment and
other active sport items (Feifer 2014). The company was founded in 1964 by Phil Knight and Bill
Bowerman. Nike uses specific method of advertising, which differentiates it from other sports
companies; it creates motivational short videos, which promote sport and inspire people to stay fit.
Hence, making an accent on sport, but not sportswear, Nike attracts customers in nonintrusive
manner. In 2013, the total revenue of ... Show more content on Helpwriting.net ...
Due to the new small brands, Adidas promotes its own brands, making additional advertisements for
its products. In addition, Adidas is not solely concentrated on the sportsmen's demands. The
promotion strategy also concentrates on an average consumer who has or may have no connection
with sport life. Hence, the promotion strategy of Adidas embraces wider range of opportunities,
which give some advantages for products promotion, comparing to Nike.
Adidas uses high–low pricing method as a key instrument of price regulation. First, the company
sells new goods using the high–price, but offers significant discounts, which make the price lower
up to 50% (Seroka & Love–Johnson 2005). On the one hand, the point of this strategy is to
demonstrate customers the availability of the products and the company's loyal attitude to its clients.
On the other hand, Nike tries to offer an average price on its products. Hence, a Nike's brand may
cost up to 20% cheaper than a similar product introduced by Adidas (Holmes & Bernstein
2004). In fact, both companies will receive almost the same revenue for a new product line, but the
amount of the profit will be different at the beginning and at the end of the selling.
In conclusion, it can be said that both companies do well and have their own loyal customers.
Despite the differences in the marketing strategies, they are able to stay on the top of the global
market. From my point of view, Nike should pay more

Sustainability Analysis Of Adidas
It is a fact that nowadays Adidas appears to be one of the most famous multinational company,
which designs and produces sports clothing, shoes, and different kind of accessories. The popularity
of the brand is hard to describe, but the is no doubt that today it is one of the most successful
clothing corporations in the world and it is the largest sportswear producer in Europe as well. The
corporation with the well–known motto "Impossible is nothing" presents the perfect example of the
efficiency, comfort, and sustainable development, considering its strategy which is focused on
integrity, diversity, and performance.
The main goal of the paper is to understand how the Adidas Corporation benefits the society as a
whole, considering their Sustainability ... Show more content on Helpwriting.net ...
It is a fact that after the United Nations Summit in Rio in 1992, sustainable development topic
papers to be presented and discussed on the global political level, and as a result, civil society was
deeply involved in the growth of sustainable development. Eventually, Adidas Gropu was not the
exception and they have managed to improve their working conditions and production abilities.
Moreover, in 2011, several famous brands like Nike, H&M, Puma, and Adidas as well, "announced
the release of a joint roadmap towards zero discharge of hazardous chemicals in the supply chain by
2020". (NIKE, Inc.,

World War Ii Research Report Essay
World War II Research Report
Erica Slaughter
"Italy"
University of Phoenix
Western ideals and World War II Hundreds of philosophers and historians possess the concern of
how the modern world has come into being. Many issues, from The Great War to World War II have
effects society today. This paper will trace the rise of totalitarianism in Italy as well as other
European countries between 1918 and 1939, and the contrast to political developments in Great
Britain, France, and the United States. In this paper the subject to explain is the Holocaust in the
context of World War II and Western ideals, including the roots of anti–Semitism and intolerance of
those considered inferior in Germany, a comparison of anti–Semitic actions in ... Show more content
Hitler also blames Jews for Germany's economic problems. "What is less understood are the
political conditions associated with the rise of Hitler and fascism" (Knudson, 2006).
Hitler informs the Germans that they belong to a superior race, which is meant to rule the world,
better known as the Aryan race. "Hitler had already started his political career in 1919, and had been
influenced by this kind of Pan–German thinking" (Noakes, 2010). The Great Depression causes the
unemployment rate to rise; thousands of desperate people began to trust Adolf Hitler (Talalay
Dardashti, Schelly (20 August 2006).
Mussolini's Italy Italy was a poor nation. Although Italy was one of the victorious Allies in World
War I, Italians believed that their country had been betrayed by the peace settlement of 1919 by
being denied the territory and status it deserved. A recently created electoral system based on
universal manhood suffrage had produced parliamentary chaos and ministerial instability. The lack
of coherent political programs only heightened the general disapproval with government that
accompanied the peace negotiations. People were beginning to doubt the parliamentary regime's
hold on the future. It was under those circumstances that the Fascist party, led by Benito Mussolini
(1883–1945), entered politics in 1920 by attacking the large Socialist and Popular (Catholic) parties.
The Combatants and Important Leaders of the Axis and the Allies On 28

Financial Report Adidas
Student number: 0880732 Term paper Handelshøyskolen BI – Adidas AG – Exam code and name
EXC 25093 Financial Statements and Valuation Hand–in date: 15.04.2011 Place of study: BI Oslo
Program: Bachelor in Business and Administration Table of contents Summary ii Adidas 1 Sports
Apparel Industry 1 Economic Situation 2 – Financial Statement Evaluation 2 – Profitability ratios 3
– Efficiency ratios 4 – Liquidity and cash flow ratios 5 – Investment ratios 5 Multiple Comparisons
Valuation Model 6 Forecasting Fiscal Years 2011–2014 7 – Sales growth 7 – EBIT margin 7 –
Inflation 7 – Capital Expenditures 8 – ... Show more content on Helpwriting.net ...
Furthermore, due to yearly sporting events such as UEFA Champions league, Super Bowl and the
enormous interest in sport generally, the demand for sport products are high. The sports apparel
industry is perceived to be a difficult industry to enter. The high degree of competiveness and the
need of innovating thinking are undeniable. In addition, several incumbents have reached large–
scale production and as a result it will be expensive for new entrants to fight for market share. Many
of the producers use famous athletes to front their products. The market powers of such athletes are
priceless and help boost their sales. With regard to the financial crisis, looking at profitability ratios
and sales, it is visible that the industry and the companies competing in the industry suffered in the
sense that their sales decreased compared to previous years. However, due to the FIFA world cup in
2010, their sales numbers where extremely well compared to sales numbers from 2009. Economic
Situation To be able to evaluate the financial performance of Adidas in a more comprehensive
manner, Puma has been chosen as the comparing firm. The reason for comparing Puma and not
Nike, are due to different fiscal years. Nike Inc ends their fiscal year in May, and both Adidas A and
Puma end their fiscal years in December. Comparing Adidas A to Nike could generate bias estimates
and there would not be possible to compare fiscal year 2010. Due to the financial crisis in 2009, it

The Treaty of Versailles Essay
The Treaty of Versailles Following the end of the First World War in 1919, it was decided that,
prevention of another war was an important factor in Europe. The treaty of Versailles was signed
between Britain, France and USA. Lloyd–George, Clemencau and Wilson all devised a treaty that
could cripple Germany, leading to their aim – prevention of further conflict and a war.
The treaty was to be divided; territorially, military, financially and general. Much of Germany was
taken from them, to try and reduce ambition. Major reductments in Military were introduced
Germany's army was reduced to 100,000 men; the army was not ... Show more content on
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The treaty of Versailles definitely contributed to the start of the war, its harsh conditions left
Germany in political turmoil. After several short–term chancellors, a radical figure was appointed –
Adolph Hitler. I believe that with out this provocative agreement Germany would have kept their
Weimar government. When economic depression hit I believe that the population were looking for
answers and Hitler had someone to blame. He achieved power through sharing the same desire,
blame. The people wanted revenge as did Hitler.
Hitler's rise to power came over a decade after Versailles. In 1933, Hitler became President of
Germany under Hindenberg. He was the most radical political leader of Germany. Hitler based his
motives on solving the problems of Versailles, and became strong and favoured through doing so. In
the views of Modern Revisionist Howard, Versailles was, 'unfair, and (to place) Germany with sole
responsibility for the war was wrong'[5]. Howard is referring to the harsh reparation bill that was
demanded. I believe that without the harsh demands of Versailles, Germany would have continued
to be the aggressors in Europe, as I believe in the argument of Modern Revisionist, Lentin, that the
punishment was 'psychological rather than financial.'
Hitler introduced conscription and rearmament in

Europa Europa and Olivier Olivier Analysis
Both Europa, Europa and Olivier, Olivier have shown how the uniqueness of man can reproduce the
real into existence and use it to the benefit or harm of self and others. These two movies transform
how through the man's identity, he is able to recognize and take action into how what man sees in
his reality that forms the identity of man. How Solomon Perel and Olivier adapt to the reality and
transform themselves physically to survive and to give hope with their relationships while
maintaining a sense of mental balance of what they are living out and what they truly are. In Europa,
Europa, the opening scenes of the drowning person and Solomon's memoir of his circumcision at
the beginning of the movie encapsulates how Solomon's ... Show more content on Helpwriting.net ...
I rather survive than die so that I can look forward to the future and how I can contribute to it. In
Olivier, Olivier, the movie also portrayed how man can take up another person's identity and be able
to portray himself as another being as if living he is living the life of someone else. The rolling ball
on the floor when the teen Olivier sees his room reveals how a life cannot be replaced or changed
despite the memories that it holds. The rolling ball symbolizes the pieces of memories that only the
owner can truly feel. The ball shows how someone can stare and contemplate on it but cannot
understand its existence. Thus, the ball aimlessly rolls around Olivier's room. The empty swing at
end of the film justifies the symbol of the rolling ball that one cannot simply replace the identity of a
person simply because man defines his own self and not of others. Man creates his own values and
forms his identity through his own actions and choices that cannot be fully replicated by anyone else
as each man has his own human condition and identity. The disappearance of the young Olivier and
the appearance of the teen Olivier already provided a suspicion just as what Nadine first thought.
The facial expression of the teen Olivier has given inclinations that he is not what the young Olivier
once was anymore. Marcel is able to get out of suspicion for being involve in the disappearance of
Olivier, but what has gotten my

Influence of Nazi Germany WWII Propaganda Films on the...
Intro German cinema was greatly affected during the Nazi movement between 1933 and 1945. Once
appointed Chancellor of Germany on January 30, 1933 Hitler wasted no time and almost
immediately began working on his propaganda strategy. Typically "propaganda targets a mass
audience and relies on mass media to persuade. Propaganda is aimed at large numbers of people
and, as such, relies on mass communication to reach its audience" (Gass, 14). The Nazi party used
film propaganda to brainwash the German people, distract them from the harsh reality of the Nazi
party, and attempt to intimidate the enemy. Hitler knew propaganda entailed mass persuasion and he
knew just how to get his message out there; film. It was through the use of ... Show more content on
Helpwriting.net ...
Knowing this, the producers of the German war documentaries intentionally added scenes of
soldiers doing normal day to day activities in an attempt to add a human touch.
Not all German propaganda films were shown to Germans in an attempt to create a stronger support
system for Nazi Germany. Some German of these films were made specifically to be shown to the
enemy in an attempt to intimidate the enemy into submission. According to Sakmyster these films
were far less successful and few if any of those that viewed the films actually believed the film
content to be true. However, "the Germans did not really care if non–Germans actually believed the
arguments in these films [as] they were meant to frighten others into submission, to intimidate any
country that might be thinking of resisting German expansionism or of remaining on friendly terms
with Great Britain" (Sakmyster). The Nazi party saw the opportunity to use film to attempt to
portray themselves as a dominant power prepared to take on what Germany considered to be weak
countries. While these films did not appear to be successful it is possible they had an impact on the
decision of King Leopold to surrender just after the start of the German invasion. If these films did
in fact scare King Leopold into submission then the German films proved a success. Hitler used
propaganda film in an attempt to sway the

Ek Ruka Hua Faisla
INTRODUCTION:– Adidas AG (german pronunciation) is a german multinational corporation that
designs & manufactures sports shoes, clothing & accessories based in herzogenaurach,
Bavaria, germany, it is the holding company for the addidas group, which consist of reebok sports
wear. Besides sports addidas also produces products such as bags, shirts, watches, eye–wear &
other sports clothing related clothes. shoe designs typically feature three parallel bars. The
companys revenue for 2012 was listedat $14.88 billon . Also known as Adi Dassler was born in
Herzogenaurach, Bavaria, Germany on November 3, 1900. The son of Christoph Dassler, a shoe
factory worker made his foray into the shoe making business when he was 20 years ... Show more
The name of the new group is changed top addidas–Saloman AG. 1998– The adidas–Saloman share
is admitted to the DAX, made up of Germany's 30 largest quoted companies. 1999– Adidas–
Saloman employees move into reconfigured and refurbished headquarters. For the first time Adidas–
Saloman reaches...
LEADERSHIP QUALITIES How do you consistently earn the trust of world–class athletes through
the decades? Produce innovative products that make them better for once. Adi Dassler's secret to
success had an additional personal ingredient: he met with athletes (some of them even as visitors in
Herzogenaurach), listened carefully to what they said and constantly observed what can be
improved or even invented to support their needs. The best of the best trusted adidas and its founder
from the beginning. And that would not change throughout the decades to come. AN INNOVATIVE
LEADER:– Herbert Hainer became the new CEO of adidas–Salomon AG and, with him, the
company's focus went even more to innovation. ClimaCool (2002), adizero (2004) and the F50
football boot, launched just in time for the 2006 FIFA World Cup™ in Germany, became market hits
– as did the new CEO. Herbert Hainer will lead the adidas Group from one record to the next and
will become the longest–standing CEO of all DAX companies in 2011. Herbert Hainer is
surrounded by a very international team of Executive Board members. It currently consists of Robin
J. Stalker from New Zealand

The Innate Estimation Of The Shares Of Adidas Ag
The reason for this report is to assess how the Adidas Group did amid the current three years in
regard of money related articulations proportion. Besides, it will give an evaluation of the inborn
estimation of the shares of Adidas AG. The initial segment of this report will quickly portray Adidas
and the business it 's contending in. Promote on, there will be utilized a cross–sectional
examinations to assess the execution and to contrast Adidas with a contending organization. The
picked organization is Nike, because of equivalent monetary years. The second some portion of this
report comprise of a numerous examination and a free income valuation demonstrate which will
give a valuation of Adidas ' shares. The majority of the data and ... Show more content on
Helpwriting.net ...
Adidas is focused on the client center administration with new advancement and outline. Adidas AG
is devoted to great administration, and utilizations their attainability articulation and corporate
missions on Social and Environmental Affairs, Human Resources and Community Affairs to
accomplish organization vision.
SWOT Analysis The purpose of a SWOT investigation is to help you build up a solid business
methodology by ensuring you 've considered the majority of your business ' qualities and
shortcomings, and in addition the open doors and dangers it confronts in the commercial center.
Qualities and shortcomings are inside to the organization. You can transform them after some time
yet not without some work. Openings and dangers are outer they are out there in the market,
happening in any case. You can 't transform them. Existing organizations can utilize a SWOT
investigation, whenever, to survey a changing domain and react proactively ("ADDYY : Summary
for ADIDAS AG – Yahoo Finance," n.d.).
Some known strengths of Adidas AG is their positive market picture, which the brand endeavors to
maintain. As per Data screen Adidas is among the main players in the worldwide donning products
industry. The gathering is the main wearing products assemble in Germany, France and Japan, the
most critical markets outside the US. Adidas, through Reebok, has likewise a solid position in the
US. The procurement

Mein Kampf and the Formation of Hitler's Ideas Essay
The dominant political figure of German history in the twentieth century, Adolf Hitler, was born in a
lower middle class family in the provincial Austrian town of Braunau am Inn on 20 April 1889. In
1907 Hitler applied to enter the Vienna Academy of Art but his application was rejected. After the
death of his mother Klara, Hitler decided to move to Vienna. He drifted from job to job, often selling
sketches or painting scenes of Old Vienna and it was a period that he himself later called the most
miserable period of his life. Many of Hitler's views of the world were shaped by his experiences on
the streets of Vienna and it is probable that his violent anti–Semitism dates from this time.
 
 In 1924 Hitler was sentenced to five years in ... Show more content on Helpwriting.net ...
 
 Mein Kamph is an important book because it reveals a great deal about Hitler's mind, outlook
and the ideas that became the basis of National Socialism. What he wrote as his philosophy in 1924
he began to implement as policy when he became supreme ruler of Germany after 1934.
 
 * Quoted from Mein Kamph, Adolf Hitler, 1924The dominant political figure of German
history in the twentieth century, Adolf Hitler, was born in a lower middle class family in the
provincial Austrian town of Braunau am Inn on 20 April 1889. In 1907 Hitler applied to enter the
Vienna Academy of Art but his application was rejected. After the death of his mother Klara, Hitler
decided to move to Vienna. He drifted from job to job, often selling sketches or painting scenes of
Old Vienna and it was a period that he himself later called the most miserable period of his life.
Many of Hitler's views of the world were shaped by his experiences on the streets of Vienna and it is
probable that his violent anti–Semitism dates from this time.
 
 In 1924 Hitler was sentenced to five years in prison for his part in the Munich Putsch. During
this time in prison Hitler began work on his book entitled Mein Kamph (My Struggle). The book
outlines some of Hitler's political ideas and his views on race and Germany's future role in world
affairs.
 
 Hitler had a racist view of world history and the dominant theme running through Mein Kamph
was his concept of race. In

Adidas
adidas AG (German pronunciation: [ˈadiˌdas]) is a German multinational corporation that designs
and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany.
Frequently mispronounced as (German pronunciation: [ ˈadIˌdɐ̯ s]). It is the holding company for the
Adidas Group, which consists of the Reebok sportswear company, TaylorMade–Adidas golf
company (including Ashworth), Rockport, and 9.1% of FC Bayern Munich. Besides sports footwear,
Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports– and
clothing–related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and
the second biggest sportswear manufacturer in the world.[3]
Adidas was founded in ... Show more content on Helpwriting.net ...
Although it is popularly claimed that the name is an acronym for All Day I Dream About Soccer,
that phrase is a backronym; the name is actually a portmanteau formed from "Adi" (a nickname for
Adolf) and "Das" (from "Dassler").
Early years and rivalry with Puma
Puma and Adidas entered a fierce and bitter rivalry after the split. The town of Herzogenaurach was
divided on the issue, leading to the nickname "the town of bent necks"–people looked down to see
which shoes strangers wore. Even the town 's two football clubs were divided: ASV Herzogenaurach
club supported Adidas, while 1 FC Herzogenaurach endorsed Rudolf 's footwear. When handymen
were called to Rudolf 's home, they would deliberately wear Adidas shoes. Rudolf would tell them
to go to the basement and pick out a pair of free Pumas.The two brothers never reconciled, and
although both are buried in the same cemetery, they are spaced apart as far as possible.[citation
needed]
In 1948, the first football match after World War II, several members of the West German national
football team wore Puma boots, including the scorer of West Germany 's first post–war goal, Herbert
Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of
Luxembourg won Puma 's first Olympic gold in Helsinki, Finland.
The original Adidas logo until 1997, it is now used on Adidas Originals
At the 1960

Promotion Strategy Of Adidas
Chapter I THE PROBLEM AND ITS SETTING Introduction In this research, the researcher will be
able to know the new and coming products of Adidas. It can also help the buyers to know what
product are the best for them. Adidas are good items for people who likes sports because Adidas is a
store for people who is into sports. This research can also help people to know the details of the new
Adidas product that can help the buyers to move and run fast without hurting their feets. The new
Adidas can also bring or use anywhere. According to BusinessInsider, Adidas is in trouble. Sales
have been falling in the North American market for the past three years, and investors are beginning
to question the CEO's performance, The Wall Street Journal reports. The ... Show more content on
Helpwriting.net ...
Adidas marketing strategy Adidas promotion strategy Adidas is a company where Originality meets
Actuality. It is fascinating to read about and study as it is very dynamic and has seen major growth
since its inception by two bothers, Adi and Rudolf Dassler, in 1948. Soon after it went public,
Rudolf Dassler left Adidas to establish Puma, which is still Adidas' rival. Headquartered in
Germany, with a global presence, it has established its mission to be a "Global leader in sporting
goods industry" (Datamonitor). Later you will read about its vast market share and goals to further
expand in the international market. Adidas is in the market for sporting goods and sporting lifestyle.
It divided its brand into three categories with separate focuses in 1990. This was their method of
segmenting the market and targeting consumers with different interests. The three groups include:
Adidas performance, Adidas Originals, and Style Essentials (Annual

A Comparison of Strategies in Sports Marketing
INTODUCTION An organization is established, it has some mission and vision. This mission and
vision define its operation and research. To fulfill the organization's mission they have to develop
top level plans and sustain long term competitive advantage that is Strategy. Following this
definition, when an organization has mission, develop a plan and understand the "sustainable"
competitive advantage – where competitor cannot easily duplicate the firm's strategy. The most
difficult challenges facing organizations is that strategies are not always efficient as originally
planned. So decision taker has to be perfect while strategy formulation which is an interative process
(1). For strategy formulation, decision maker should ... Show more content on Helpwriting.net ...
He introduced himself as a representative of the Blue Ribbion Sports and ordered his first pair of
shoes. This journey later became successful and developed as Nike (13). The company kept focus
best quality shoes for professional athletes as well as on jogging community and daily use sports
products. Their successes lead to the loss in the market of the German company, Adidas. Nike's
popularity increases the selling of its product. In 1972 Phillip Knight started promoting Nike as
sports brand and he became founder of the Nike with the support of Bill Bowerman (13). Later it
started designing, marketing and distribution of athletic footwear, apparel, equipment and
accessories for varieties of sports and fitness activities. Today Nike is the world's leading company
in the athletic footwear, apparel and accessories segment in the textile industry (4).
Company overview of Adidas group Adidas was established by German Shoemaker Adi Dassler in
Herzogenaurach. This brand focus on innovation and quality products that satisfy people's
excitement, and meet the physical challenges (13). They start with the athletic running footwear and
currently produce a great range of products like watches, bags, shirts and accessories. They are the
second largest manufacture of sportswear products (4). Adidas's logo is the three stripes which
indicate Adidas has faithfully

Leni Riefenstahl
Research Assessment on a Personality in the Twentieth Century: Leni Riefenstahl a) Describe the
major influences that led to the rise to prominence of your chosen personality in her nation's history.
The major influences that led to Leni Riefenstahl's rise to prominence includes a fateful event that
kindles her fascination with film, the continual influence of mountain (Berg) films and acclaimed
director Dr Arnold Fanck as well as her first début as a director and producer.
In 1925 Leni Riefenstahl injured her knee whilst dancing in Prague which threatened to end her
dancing career. Fatefully, it was this injury that introduced her to mountain films as she came across
an advertising poster for Berg des Schicksals (Mountain of ... Show more content on
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As the film opened in Germany and around the world it became obvious that Riefenstahl had
achieved overall success, beyond all expectations. In America, specifically New York it was called
"flawless" and "a highly fascinating fantasy". The Blue Light was even awarded a silver medal at
the first Venice Biennale that year. Riefenstahl still saw herself primarily as an actress, but after her
new found success, expected to continue filmmaking as a career. If The Blue Light had not
influenced her career path she would not have reached her prominence with her films such as
Triumph of the Will and Olympia to come. Riefenstahl did not only gain wider international fame,
she also gained the admiration and support of Adolf Hitler. According to Audrey Salkeld, "Hitler
was already an admirer of hers, having been won over by her first dance of fluttering veils in her
first movie.......From then on, he had followed her career with interest, The Blue Light in particular
catching his imagination." Indeed the success of The Blue Light was one of the determining
influences on Riefenstahl's rise to prominence as she states, "This film was pivotal in my life, not so
much because it was my first successful effort as a producer and director, but because Hitler was so
fascinated by this film that he insisted I make a documentary about the Party rally in Nuremberg.
The result was Triumph of

Aaa, Inc.
Jalen Prince
Joseph Messam
Trimell Pearce
Warren Bell
Starting in the small town of Bavaria, Germany Adidas group was founded by Adi Dassler in 1924.
The first registered shoe was named the, "Gebruder Dassler Schuhfabrik" and that is when Mr.
Dassler embarked on his mission to provide athletes with the best possible equipment. Two of the
first athletes sponsored by the Adidas group were Lina Radke and Jesse Owens. Both who in fact
won gold medals while sporting the brand which was the start of an evolution. In 1949, Mr. Dassler
remastered his brand and moved the operation to Herzogenaurach with 47 employees. The Adidas
group sponsored the German national football team in 1954 against the undefeated and undeniable
Hungarians. The ... Show more content on Helpwriting.net ...
Customers, like Adidas, are able to consult with Framas on on any issues they are having/
performance standards they want met and Framas can provide solutions from the advanced practices
in manufacturing that their company acquires. Frames states to its clients via their website, "The
close integration of our specialists from the product development, the in–house mold design and
production guarantee rapid implementation of the idea to series production, in the highest quality
and efficiency". The care and detail that Frames applies towards the designs contribute to the overall
success of the Adidas brand and why so many customers are satisfied with all of their products.
Adidas is a company whose clothing and products are used and worn by many throughout the world.
A material used to manufacture their products is recycled polyester (PES). This material comes from
a variety of post– consumer waste, like used clothing and plastic bottles, that's reprocessed and spun
into usable fibres. The Adidas group corporation has a global supply chain that covers many
products. Therefore, by using this type of material to manufacture their products, they are reversing
their carbon footprint and saving a lot of money when making, packing, and distributing all over the
world. The use of PES helps the world reduce the amount of petroleum waste exerted, into the air,

History Of Pum A Shoe Factory Worker
History of puma
Abdikadir S. Hussein
Spalding University
History of puma
The beginning for puma, the multination brand that is the leading athletic footwear, apparel and
accessories companies in the world, all started in a town in the district of Erlange–hoohsyadi in
Bavaria, Germany. Christoph Von Wilhelm Dassler a common shoe factory worker, while his wife
Pauline ran a small laundry in Bavarian in the town of herzogenaurach.
When their son Rudolf Dassler went off to war in world war 1. Upon return from the war Rudolf
Dassler got a management positions at a factory and later down in his career in a leather wholesale
business. In 1924 Rudolf returned to his home town where he joined his younger brother, Adolf,
who had started his own ... Show more content on Helpwriting.net ...
Puma were the commercial sponsors for the 2002 anime series Hungry Heart: Wild Striker, with the
jerseys and clothing sporting the Puma brand. Puma ranks as one of the top shoe brands with Adidas
and Nike. The company has been led by former football professional Bjorn Gulden (CEO) since
July 1, 2013 many great

Adidas : Adidas ' Current Official Logo
Introduction:–
Adidas Group, a German multinational corporation that designs and manufactures sports shoes,
clothing and accessories based in Herzogenaurach, Bavaria, Germany. Adidas was founded in 1948
by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older
brother Rudolf. It offers its products through three brands, including adidas, TaylorMade–adidas
Golf, and Reebok. The company operates in Europe, the Americas and Asia. Adidas is the largest
sportswear manufacturer in Europe and the second biggest in the world, after Nike. Employing more
than 50,700 people in over 160 countries, adidas produce more than 650 million product units every
year and generate sales of € 14.5 billion (all figures relate to 2013).
Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear,
and other sports– and clothing–related goods. The company 's clothing and shoe designs typically
feature three parallel bars, and the same motif is incorporated into Adidas' current official logo. One
of the main focuses of Adidas is football kit and associated equipment. Adidas remain a major
company in the supply of team kits for international association football teams and clubs, including
Bayern Munich, Real Madrid, Chelsea, Manchester United and A.C. Milan.
Globalisation:–
Is the process of international integration arising from the interchange of world views, products,
ideas, and other aspects of culture. The process by

Battle of Britain
The Luftwaffe Needs Lessons from the Brits:
An Investigation of Hitler's Defeat at the Battle of Britain
By: Jake Pilla
Global History II
11–28–07
In 1940, German planes flew over Britain in an attempt to take over the country and tear apart the
enemy's alliance. Britain was surprised by this attack, but countered by shooting down at least
twenty planes of the Luftwaffe, the Nazi air force, during the initial attack. Hitler sent waves of
planes into Britain every day, trying to lower British morale; however, he did not expect Allied
forces to send supplies to England. United States and France sent planes to Britain, which were the
most important factor of the Battle of Britain. British used the powerful Royal Air Force to ... Show
more content on Helpwriting.net ...
After Poland and France were conquered they lost a percentage of their incoming supplies but,
nevertheless, the United States sent even more. This allowed production of multiple planes and gave
Britain more time to devise plans for a counter attack.
The Royal Air Force had superior aircrafts, pilots, and training tactics, compared to the Luftwaffe.
The war in Europe started in early September 1939. Germany, Adolf Hitler, took over Poland.
Britain and France countered by declaring war on Germany but did not take action for many
months. In 1940, Germany attacked its next target, Denmark, and Norway. Soon after they invaded
and successfully took over Belgium, the Netherlands, and France. All of these nations were
conquered because of the Blitzkrieg or lightning war, technique. In the summer of 1940, Germany
took Britain head on, this time from the air. The Battle of Britain turned out to be Hitler's first
military failure, as the Luftwaffe never could destroy the powerful Royal Air Force. Britain was
slightly surprise by the attack, but was ready to fight in time. Germany tried to blockade Britain but
the powerful Royal Navy sunk German battleships and submarines. If Hitler could have pulled off a
blockade "Britain would have been at a huge disadvantage, because they import a huge majority of
their supplies. Germany took to the air to

The Success Of Adidas
1. Introduction Adidas, founded by Adolf Dassler, is a German international company, that is located
in Herzogenaurach, Germany, that designs and produces sportswear and footwear. Adidas is
currently the second largest sportswear company in the World, Nike being the largest. However,
Adidas has grown dramatically in the 21st Century, making Adidas the largest sportswear company
in Europe. Over the years Adidas has created a group called the Adidas Group it consists of Reebok,
TaylorMade–Adidas company, Ashworth, and Rockport. 2. Research Question Has Adidas' planned
production increase benefited the company? 3. Statement of Objective Adidas is focusing primarily
on growth, by growing in size Adidas will have the chance to be the market ... Show more content
During the first months of 2016, Adidas has stated that it will increase its projected currency
adjusted sales growth from 10% to 12% to 15%. Additionally, Adidas is confident that the net profit
will surpass their previous percentages by at least 10 percent. During the first quarter of 2016,
Adidas' revenue increased 17%. The president of Adidas, Mark King, stated that the reason why the
Adidas brand is resonating again is because of footwear sales that skyrocketed 54% (Kell, 2016).
There are many different categories that helped to achieve this great percentage, but the category
that provided the most help is the running category, with the help of the Ultra Boost, NMD and the
Boost technology, which is responsible for more than 30% of the 54%

Internal And External Organisations Of Adidas
Introduction:
Adidas is one of the most famous manufacturers of top–quality sporting goods. It is the market
leader in sporting good alongside with its competitive rival Nike. It also consists of Reebok
Sportswear Company.They produce different types and variety of products to all age categories such
as bags, shoes, shirts and more. The Adidas group, headquartered in Herzogenaurach (Germany)
started in 18th August 1920 by Adolf Dassler. Adidas witnessed its first international success in
1954 and that is when the German have won the soccer world championship. Adidas has 169
branches worldwide and total revenue of 11.9 M Euros. Adidas is well known of sponsoring many
sports events such as world cup or Olympics in addition to the use of its products ... Show more
Adidas has made many product developments like in the category producing football shoes such as
predator that has developed for the past 3 years in order to meet customer demands. That was the
main reason for potential new buyers for Adidas.
Planning: is the keystone for Adidas that would help them achieve their objectives. The functions of
organising, leading, and controlling carry out the decisions of planning. Although some
environments are less predictable than others, all organisations operate in uncertain environments.
For an Adidas to succeed, management somehow must cope with and adapt to, change and
uncertainty. Therefore, for Adidas it is the only tool management for them to adapt to change in their
organisation and succeed in the future. Planning helps Adidas to define its purposes and activities.
It enables them to set performance standards so that results can be compared with the standard to
help managers to see how the organisation is progressing towards its goals.
The need for planning also is demonstrated by the relationship between planning and the other
management functions. Adidas knows that planning is one of their essential tools which are the
beginning of the management

Motives of Adolf Hitler in Auden's Epitaph on a Tyrant...
Adolf Hitler was a very powerful man, and had a disturbing vision of how the world should be.
W.H. Auden was interested in Adolf Hitler, and this interest can be seen in Auden's poetry.
September 1, 1939 and Epitaph on a Tyrant are two poems in which Auden scrutinizes Hitler's
actions. Auden uses symbolism in these two poems to illustrate the different aspects of Hitler's life
and actions. To begin with, Epitaph on a Tyrant personified Hitler's obsession with "perfection of a
kind." The obsession with "perfection" that Hitler held and the dream of a world where blonde hair
and blue eyes ruled upset Auden. To attempt genocide on all non–Aryan races was an atrocity and
Epitaph on a Tyrant embodied Auden's emotions of the ethnic cleansing ... Show more content on
Helpwriting.net ...
With the army he had raised, Hitler was able to invade Poland on September 1, 1939 and instigate
the largest scale war to date. Speaking of September 1, 1939, the poem September 1, 1939 sheds a
lot of light on Hitler's regime. September 1, 1939 gives insightful knowledge stating, "From Luther
until now / That has driven a culture mad." This sums up the reason that could explain why Hitler
was obsessed with the Aryan race. Lutheran is a religion that is prevalent in most of Germany. The
founder, Martin Luther, was anti–Semitic. For this reason, many Germans were brought up to be
anti–Semitic. Martin Luther's principles no doubt had a large influence on the German people,
especially the Nazis. September 1, 1939 gave reasons as to why the Nazis and Hitler held such
hatred towards minority groups. September 1, 1939 also questions Hitler's past and shows how
parenting may have had a large effect on Hitler's future actions. To understand Hitler's past, one
must "find what occurred at Linz." Hitler grew up in the town of Linz, which is in Austria. His
father frequently beat him when he was growing up and denied Adolf the right to follow Adolf's
dream and become an artist. During the war, Hitler turned Linz into an artillery practice field and
blew it to smithereens.

Internal Assessment Of Puma
Ibrahim Yarow
Internal Assessment Question: How can a popular brand, such as PUMA, increase sales?
Introduction
PUMA is a German Sportswear company that produces and sells sporting and casual apparel to
athletes and the average person all over the globe. PUMA is technically a later version of the
German sports footwear store, "Dassler Brothers Shoe Factory", founded by the brothers Rudolf and
Adolf Dassler in the early 1920's. Dassler Brothers shoe factory very popular in the 1920's. They
had a great amount of exposure. Famous Athletes wore their products and they were worn in events
that were really a big deal. For example, at the Olympic Summer Games in Amsterdam in 1928, a
lot of the German athletes wore Dassler spikes. In 1936, Jesse Owens won four gold medals at the
Olympic Games in Berlin wearing spikes made by Dassler. Approximately seven gold medals and
five bronze medals were won by world class athletes wearing Dassler shoes and two World and five
Olympic records were broken. The actual company was called "Ruda" but then changed to "PUMA"
was officially founded and ... Show more content on Helpwriting.net ...
One opportunity that opened up in recent times is advanced technology. Through technology, PUMA
is able to get their products out there through websites, and social media acoounts. Social media is
the best way to get the younger generation. This helps build their market, audience, and gain
sponsors for their brand. It also helps build on strengths like branding and strengthening their
management side. Once PUMA gets ahead and uses things like technology, things will increase. Just
the internet alone is a powerful source. Technology can also improve the quality of their products.
no matter if it is designingactually putting it together, technology helps get it done. The more
appealing the product, the easier it is to get the product out there, and the easier it is to sell

Adidas Impossible Is Nothing Essay
Abstract At Adidas "impossible is nothing". Their mission to be the best sports company in the
world along with their ability to embrace breakthrough technologies and deliver superior innovative
products is a testament to that fact. This paper will focus on how Adidas is leading the disruption in
the field of sports apparel and will continue doing so in the years to come. "Creating the new" is the
motto of their new strategic business plan until 2020. Adidas believes that through sports they have
the power to change and impact lives. To achieve this Adidas has successfully orchestrated the
process of automating shoe manufacturing by establishing Speedfactories. Innovation is the essence
of the company which has been demonstrated by the creation of concept sneakers like the
Futurecraft 4D. Their phenomenal study and understanding of the current market and strategic
technology trends can be substantiated from their collaboration with Silicon Valley based 3D
printing startup, Carbon. Adidas is so deeply committed to innovation to provide their customers a
fulfilling experience that they are light years ahead of their competitors. They have been successful
in leveraging AI, data analytics, big data and machine learning to add value to their products. This
establishes the fact as to why Adidas features in the smartest 50 companies list of 2017. Their
proclivity towards innovation and consumer centric products directly aligns with Vijay
Govindarajan's 3 box principle thus

Essay on The Holocaust
The Holocaust
Nearly six million Jews were killed and murdered in what was called the holocaust. In the years
between 1933 and 1945, the Jews of Europe were marked for death. Inanition anti–Semitism was
given legal sanction. It was directed by Adolf Hitler and managed by Heinne Himmler, Reinhard
Heydrich, and Adolf Eichmann. There were many other great crimes and murders, such as the
killing of the Armenians by the Turks , but the holocaust stood out as the "only systematic and
organized effort by a modern government to destroy a whole race of people." The Germans under
Adolf Hitler believed that the Jews were the German troubles and were a threat to the German and
Christian values.
Dating back to the first century a.d. ... Show more content on Helpwriting.net ...
Hitler took advantage of the situation and rose to power in 1933 on a promise to destroy the treaty of
Versailles that stripped Germany of land. Hitler organized the Gestapo as the only executive branch
and secret terror organization of the nazi police system. In 1935, he made the Nuremberg laws that
forbid Germans to marry or commerce with them. Hitler thought that the Jews were nationless
parasite and were directly related to the treaty of Versailles. When Hitler began his move to conquer
Europe, he promised that no Jewish person would live.
Before the start of the second word war, the Jews of Germany were excluded from public life,
forbidden to have sexual relations with non–Jews, boycotted, beaten but aloud to immigrate. When
the war was officially declared, immigration ended and 'the final solution to the Jewish problem'
came. When Germany took over Poland, the polish and German Jews were forced into over crowed
gettos and employed as slave labor. The Jewish property was seized. Disease and starvation filled
the gettos. Finally, the Jews were taken to concentration camps in Poland and Germany where they
were murdered and killed in poisonous gas chambers in Auschwitz and many other camps despite
the harsh treatment of the Jews, not many German people opposed this.
When the news reached the allies, they all refused to make any rescue plans for the

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