Car Rental Industry &Amp; Elasticity

Car Rental Industry & Elasticity
The rental car industries as well as other industries within the travel market are challenged with developing a pricing strategy that will maximize profits
for the firm. In our analysis of three firms, Hertz, Avis and Budget, our team used qualitative and quantitative methods to develop an understanding of
their pricing strategies. We wanted to determine which company has the best overall pricing strategy. Furthermore, these methods helped us develop
recommendations involving segmentation and brand differentiation that will help these rental car companies insure greater profitability through
pricing that will minimize consumer surplus. Our examination of the three rental car companies and their pricing strategies begins with industry and...
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Budget and Avis are both subsidiaries of Cendant Corp. who bought both companies separately. Although both Avis and Budget were part of Cendant
by the end of the year 2002 they operate as separate companies and maintain distinct brand identities. Avis positions itself as a business–friendly rental
car company while Budget tries to own the leisure segment. The two brands together operate over 6,000 outlets in the Americas, Australia, New
Zealand and the Caribbean. Each rental car company maintains separate advertising campaigns, websites and counters, while combining some "back
office" operations to reduce costs. Hertz was a wholly–owned subsidiary of the Ford Motor Company until it was sold in September 2005 to a private
equity firm for $15 billion. Hertz dominates the airport rental car market, operating approximately 350 sites in the United States. The company offers
customers high–quality vehicles and premium service. It derives the bulk of its sales and profits from rentals in the United States. It considers Avis to
be a key competitor. Hertz offers its customers several key features including the low–cost Hertz #1 Club Gold program which provides an expedited
rental service to members worldwide. Also, Hertz offers a "Prestige Collection" brand, which offers customers the opportunity to rent from a pool of
high–end performance cars, including Jaguar, Land Rover, Lincoln and Volvo.
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Conference Plan
Assessment Task 2: Conference Planning Portfolio Submission details Candidate's Name Student Number Submit this document via my.TAFE with all
required evidence attached. See Procedure below for details. Performance objective Candidates will need to conduct individual research of available
materials and local resources (web, phone book, etc.) and show initiative and problem–solving skills to develop a conference concept; a full conference
plan that meets the needs of the organisation; and to produce a cross–section of documents that support their conference plan. Assessment description
You are required to complete this task in three parts. Part One requires you to develop a conference concept document. The concept document... Show
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Some notes should be included outlining how this will be monitored throughout the four–to–six months leading up to the conference. Conference cost:
a statement of the final cost to delegates for attendance at the conference including a clear description of how this cost has been decided, and
benchmarks costing against other conferences offering similar outcomes. Registration: a delegate register, to be used to collate all registration
information, and this must include notes on how data is to be protected (especially in regard to respecting privacy laws). Finally, you will need to
populate your registration table with the registration information for 10 attendees. Presenter's plan. This document has three key sections: 1. a plan for
how and when presenters and guest speakers will be used within the conference. This is the start of your conference program, and must allow for two
keynote presenters or guest speakers, and must also include detail for the role of the MC (Master of Ceremonies), as well as any entertainment to be
used either during the day or the conference dinner. 2. a formal letter to be mailed to each guest speaker, outlining the requirements for the conference
(the brief), describing the conference aims, and requesting presentations, videos and

Arm and Hammer
Marketing Brands Objectives, Positioning & Strategy
Campaigns
Origin of term
Military Campaigns
Political Campaigns
Advertising Campaigns
Origin of term
п‚§Fr. campagne, It. campagna – open country suited to military maneuvers n Campaign – a series of military operations with a particular objective in
a war n Campaign – a series of organized planned actions with a particular purpose, as for electing a candidate
Political Campaigns
In politics, as in war, you have to pick your battles. National political campaigns focus on key states and voter groups.
Each single geographic or statewide campaign may have its own objectives and strategies which contribute to the overall campaign
The objective is a majority in the ... Show more content on Helpwriting.net ...
Strategy: How you are going to do it.
Tactic: Specific action. (Should be specific action that helps meet strategic goals – tactics should be on strategy.)
Remember, objectives first, then strategy. (If you don't know where you're going, any road will take you there.)
The Value Ladder
Value
Benefit
Consumer Benefit
Product Benefit
Feature
Attribute

Some things we know about Advertising
Branding and Advertising
Branding = overall brand equity building
Advertising = specific messages and goals
Advertising contributes to Branding
Advertising is concerned with:
The Advertising Message
Media Planning and Placement
An Advertising Communication Model
Note it is more difficult for the audience to communicate back to the advertiser.
Feedback is one purpose of Market Research
The Lavidge–Steiner Learning Model
How people "learn" ads
Begins with Awareness
Moves to Conviction and Purchase
NOTE: Process may be quite rapid and you may try before being totally convinced
Marketing Strategies
Product Strategy
пЃ¬Functional Appeals
пЃ¬Performance Measures
пЃ¬Characteristic Features
пЃ¬Comparison Information
пЃ¬Emotional Appeals
пЃ®Linked with feelings
пЃ®Favorable disposition
пЃ®Reference based
пЃ¬Distribution Strategy
пЃ®Cities, Stores, Shelves, Direct
пЃ¬Pricing Strategy

пЃ®High
пЃ®Makers Mark–––It taste expensive and it is.
пЃ®Low
пЃ®

Easy Car
Easycar.com: Strategic service system design.
|Author: |Lawrence, John J.; Solis, Luis |
|Article Type: |Case study |
|Geographic Code: |4EUUK |
|Date: |May 1, 2005 |
|Words: |5794 |
|Publication: |Journal of the International Academy for Case Studies |
|ISSN: |1078–4950 | ... Show more content on Helpwriting.net ...
EasyCar's approach, built on the easyJet model, was quite different than the approaches used by the traditional rental car companies. EasyCar rented
only a single vehicle type at each location it operated, while most of its competitors rented a wide variety of vehicle types. EasyCar did not work with
agents––over 95% of its bookings were made through the company's website, with the remainder of bookings being made directly through the
company's phone reservation system (at a cost to the customer of 0.95 [euro]/minute for the call). Most rental car companies worked with a variety
of intermediaries, with their own websites accounting for less than 10% of their total booking (Click to fly, 2004). And like easyJet, easyCar
managed prices in an attempt to have its fleet rented out 100% of the time and to generate the maximum revenue from its rentals. EasyCar's
information system constantly evaluated projected demand and expected utilization at each site, and adjusted price accordingly. Because of its
aggressive pricing, easyCar was able to achieve a fleet utilization rate in excess of 90% (Simpkins, 2002)––much higher than other major rental car
companies. Industry leader Avis Europe, for example, had a fleet utilization rate of 68% (Avis Europe plc, 2002).
It was January, 2003. EasyCar had broken even in the fiscal year ending September 2002 (Simpkins, 2002) on revenues of 27 million [pounds sterling]
(Marketing, 2003). This represented a significant improvement

U.S Car Rental Industry
Overview Report of Car Rental Industry in USA Table of Contents Executive Summary3 Introduction4 Current Overview of Industry4 Political,
Economical, Social–Cultural, Technological, Legal and Environmental (PESTLE Analysis)5 Political5 Economical5 Social–Cultural5 Technological6
Legal6 Environmental6 Porters 5 Forces Model7 Threat of Substitutes7 Bargaining Power of Suppliers7 Competitive Rivalry7 Bargaining Power of
Buyers7 New Entrants8 Conclusion8 Bibliography9–10 Appendices11–13 Executive Summary This overview report will assess the structure of the
United States Car Rental Industry. An in depth overview of the market in the United States will be reported; including an... Show more content on
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With the introduction of Hybrid vehicles the market for electrical vehicles are beginning to gain a foothold in the American market. This technological
transition will impose awareness to provide further insights towards consumer understanding and to which will increase the acceptance of new
technology (Broughton, 2011). Hybrid vehicles comparable to conventional motorised rental cars offer the ability to reduce fuel efficiencies. This
current trend within the U.S market will be instrumental, as it will significantly shift towards fuel efficient vehicles and impose a sign that car rental
markets are taking an approach and looking beyond gas vehicles (GoAuto, 2011). Refer: Appendix 4 Hybrid Market Share and Petrol Prices Legal All
companies within the U.S car rental market needs to abide to the current car rental agreement administered by the Defense Travel Management Office
which governs the rental of vehicles (DTMO, 2011). This form of regulation agreement by companies within the market must ensure the safety and well
being of past and future consumers. In this specific aspect of legislation, companies who agree to this legislation must report to the DTMO on regular
basis to ensure they are meeting their current agreements. Failure to meet these specific procedures could lead to major penalties, which could lead to
termination, suspension or disqualification of the agreement (DTMO,

Avis Job Description
A past organization I once was a part of, is well known as Avis/Budget Group. Within this organization, Avis to be exact, my job description as a
"driver" was pretty specific. My duties entailed me being responsible for getting all rental cars from one location to another. However, the process of
my job procedures was actually ordered downward through other departments throughout the organization. So for example, the organization had
dispatchers who would receive the list of cars that needed to be transported to the new location. Once the dispatchers had the list they would then
appoint the list to several captains. Those captains were each in charge of a team of drivers who they would pick to transport a specific car to its
designated location.

The Competitive Forces Challenging Hertz
External Analysis Based on the results of Porter's model, the following are the competitive forces challenging Hertz (Appendix A). Competitive Forces
Firstly, Hertz faces low threat of entry from the competitors. As Hertz serves in the car rental and equipment rental industry it has low barriers to entry
due to need of excessive amount of startup cost and through product differentiation. With the company's excellent economy of scale the new entrants
might find difficult to survive. By aiming at the product differentiate Hertz gained very good customer loyalty which new entrants might lack. To
initiate a rental business one needs to have good financial resources. The likelihood of achieving profit in the rental industry may serve as a low barrier
to the new entrants. Secondly, Hertz also faces the threat of substitutes. There are other platforms such as train, taxi, bus shuttle that consumer uses as
the means of transport. Due to heavy competition in the car rental and equipment rental industry, consumers are attracted towards the other rental
services which offer similar products with low prices. For example, Avis provides excellent customer service with low price on its car rental and
United Rental provides equipment rental service at lower price. This can make the Hertz rental business less useful. This can affect the overall
attractiveness of the industry. Thirdly, Hertz suffers high bargaining power from the buyers as it is dependent on the customer's financial

Video And Image Data, Statistical, And Textual Data Essay
Introduction What happened to the good old days when accounting records were all manual, now they are almost completely digital? Accounting
records are ''records of financial transactions, or of events expressed in monetary terms, made for the purposes of accounting'' (Accounting Dictionary
2014). Although such records are historically physical, they are now almost exclusively digitized. For example, in 2000, about 25 percent of all stored
information was digital, whereas currently more than 98 percent of this information is electronic (Cukier and Mayer–SchoВЁnberger 2013). Data
streams fueled much of this shift because automatic sensor devices and machine–to–machine communications continuously generate data (Warren,
Moffitt, & Byrnes, 2015). This paper will look at some of the 'Big Data' being implemented today. Regardless of ow anyone feel, 'Big Data' s a thing
that is not going away. This paper will look at Video and Image Data, Audio Data, Textual Data, Managerial Accounting. Big Data as a Supplement
Video and Imaging Data People have had televisions in their home for many years. However, I remember mom talking about the first television that
she ever saw, it was a small box with a black and white picture. These methods can add important information to accounting records including (1)
surveillance footage to reveal when and how many times a restricted–access area is entered, (2) workplace video to track worker productivity (e.g., who
is spending too much time

Ecostar Case Analysis
The central strategy recommended to Nighthawk Motors for acquiring B2B customers is offering of cost reduction. Effective cost management
requires "resources and process discipline to enable and ensure the highest possible level of quality, reliability and productivity at the lowest overall
cost" (Elliott, 2004). This strategy will apply to sales to governmental agencies, for profit companies, and institutional markets. The goal is to brand the
Ecostar as the leading hybrid plug–in vehicle with biggest cost saving for these organizations. All the three tiers of government–federal, states and local
agencies–provide excellent opportunities that Ecostar can excel in. In 2015, the U.S. federal, states, county, and local government operated over... Show
Contracts and agreement for these vehicles are tailored to specific organization's need. For example, Avis Budget Group, Inc., "acquires many of its
rental vehicles pursuant to repurchase and guaranteed depreciation programs established by automobile manufacturers" (Avis, 2015). Nighthawk
packages should offer incentive such as vehicle repurchasing and replacement, extended powertrain guarantees, vehicle customization, and quantity
discount for large buyers. Repurchase rental cars will reduce long–term maintenance and liability cost and increase bottom line for the rental
companies. Nighthawk will benefit by selling more Ecostar with fairly steady and consistent buyers. It will also benefit from resale of certified
pre–owned Ecostar while gaining more individual customers. Finally, partnership with taxi companies (such as the yellow taxi, New York City) in
major cities across the United States. According to 2014 Taxicab Fact Book, there are 13,437 medallions–yellow taxi operator license in New York
City alone with 60% of the vehicles are of hybrid–electric type and average life of 3.3 years and 2.6 miles per trip (Taxi & Limousine Commission,
2015, p.1). The partnership will provide avenue for Nighthawk to acquire reliable and sustainable buyers that will contribute to achieving the goal of
becoming the number one selling vehicle. Nighthawk should use the same strategy for rental companies and modify it fit each taxi company's
requirement both in product and in

Essay on Business: Management and Assessment Task
Simulated workplace
Assessments,
Templates,
Observation checklists
For
BSBADM502B
BSBADM503B
BSBLED502A
(Diploma of Business)
Semester 2, 2014
Bernadette Squire
Leading Vocational Teacher
Bachelor of Education/Diploma of Business/Diploma of Project Management
Email: bernadette.squire@tafe.qld.edu.au
Mob: 0401 098 448
Case Study: Business plan (excerpt)
Conference concept
Submission details
The Assessment Task is due on the date specified by your assessor.
Submit this document with any required evidence attached. See specifications below for details.
Performance objective
Candidates will need to conduct individual research of available materials and local resources, show initiative and ... Show more content on
Helpwriting.net ...
Benefits
Describe the types of benefits and outcomes you expect attendees or others to receive from this conference.

When, Where and Who
Briefly describe approximately when and where the conference will be, as well as the expected number of attendees. In particular, check the timing of
the conference does not clash with any other key events for your organisation or for target attendees.
Resources
Describe broadly what resources (facilities, equipment and people) are available or accessible to support the conference?
Note: Especially which of these may need to be hired, purchased or tasked from another department or part of the organisation.
Time
Is there sufficient time for planning and organising the event? In particular, do you have sufficient human resources to ensure you achieve deadlines in
the lead up to the event?
Financials
What are the estimated costs (time, personnel, money)? What is the estimated income (money and in–kind)? This should not be a detailed budget, just
an overview of your estimates for these figures.
Barriers
What barriers could present for this conference? How can any potential barriers be overcome?
Summary
Offer your final thoughts and comments about the feasibility of running this conference.
Conference plan
Submission details
The Assessment Task is due on the date specified by your assessor.
Submit this document with any required evidence attached. See specifications below for details.

A Closer Look At Enterprise Rent A Car Essay
Defining the Industry In this industry analysis, we will be taking a closer look at Enterprise Rent–A–Car, which operates in the car rental industry. This
industry consists of firms who rent automobiles to consumers for a short period of time. This company is a part of the larger corporation called
Enterprise Holdings Inc. and is considered to be their flagship brand (enterpriseholdings.com). According to Enterprise Holdings, Enterprise
Rent–A–Car is the largest car rental firm in the U.S. and has over 5,800 offices located near ninety percent of the population. While some people think
that the firm only deals with car rentals, Enterprise has multiple extensions of its business including Enterprise CarShare, Enterprise Car Sales,
Enterprise Truck Rental, Enterprise Rideshare, and Zimride by Enterprise. The majority of Rent–A–Car's business, however, involves neighborhood
and airport car rental services. The firm's customer base includes air travelers who are looking to secure ground transportation upon arriving at their
destination as well as people looking to rent a car from a neighborhood location. Assistant Vice President of Government and Public Affairs for the
company states that roughly $12 Billion is earned from the "airport market" and $12B is earned from the "neighborhood market" (https://skift.com
/2013/05/08/what–a–24–billion–car–rental–market–means–to–the–u–s–travel–industry/). Over time, this neighborhood market has been vital to the
infrastructure of local

Air Asia Company Profile
Air Asia Berhad Background
Founded: 1993
Hubs: Kuala Lumpur International Airport
Secondary hubs: * Kota Kinabalu International Airport * Senai International Airport * Penang International Airport
Subsidiaries:
* Thai AirAsia * Indonesia AirAsia * VietJetAirAsia * AirAsia RedTix
Fleet size :103 (+ 121 orders)
Destinations:70 in 19 countries
Company slogan: Now Everyone Can Fly
Parent company:Tune Group
HeadquartersRegistered office: Petaling Jaya, Selangor
Head office: Kuala Lumpur International Airport Sepang, Selangor
Key people:Tony Fernandes (CEO) Azran Osman Rani
Revenueв–І RM 2.635 billion (2008)
Operating incomeв–ј RM –416 million (2008)
Net income ... Show more content on Helpwriting.net ...
The routes were transferred back to new Malaysia Airlines subsidiary in East Malaysia, MASwings from August 2007 since they were pulling down
profits.
Asian expansion
On 27 December 2006, AirAsia's CEO Tony Fernandes unveiled a five–year plan to further enhance its presence in Asia.[7] In the plan, AirAsia will
strengthen and enhance its route network by connecting all the existing cities in the region and expanding further into Indochina, Indonesia, Southern
China (Kun Ming, Xiamen, Shenzen) and India. The airline will focus on developing its hubs in Bangkok and Jakarta through its sister companies,

Thai AirAsia and Indonesia AirAsia. Hence, with increase frequency and addition of new routes, AirAsia expects passenger volume to hit 18 million
by end–2007.
From September 2007, AirAsia's Kuala Lumpur hub is fully operated with A320s while Thai AirAsia received its first Airbus A320 in October 2007.
Indonesia AirAsia received its first Airbus by January 2008.
Air Asia Group destinations
List of AirAsia destinations and its subsidiaries including Indonesia AirAsia, Thai AirAsia,AirAsia X currently flies to, as of October 2010.
The individual AirAsia airlines are * AK = AirAsia * D7 = AirAsia X * FD = Thai AirAsia * QZ = Indonesia AirAsia
Asia
East Asia
People's Republic of China
Chengdu – Chengdu Shuangliu International Airport (D7)
Guangzhou– Guangzhou Baiyun

Easy Car
Easycar.com: Strategic service system design. |Author: |Lawrence, John J.; Solis, Luis | |Article Type: |Case study | |Geographic Code: |4EUUK |
|Date: |May 1, 2005 | |Words: |5794 | |Publication: |Journal of the International Academy for Case Studies | |ISSN: |1078–4950 | CASE... Show more
content on Helpwriting.net ...
Sixt was the market leader in Germany, for example, while Atesa (in partnership with National) was the market leader in Spain. Generally these
major players accounted for more than half of the market. In Germany, for example, Sixt, Europcar, Avis and Hertz had a combined 60% of the 2.5
billion [euro] German rental car market (easyCar set to shake up German market, 2002). In Spain, the top five firms accounted for 60% of the 920
million [euro] Spanish rental car market. Generally, these top firms targeted both business and vacation travelers and offered a wide range of vehicles
for rent. Table 1 provides basic information on these market–leading companies. In addition to these major companies in each market, there were many
smaller rental companies operating in each market. In Germany, for example, there were over 700 smaller companies (easyCar set to shake up
German Market, 2002), while in Spain there were more than 1600 smaller companies. Many of these smaller companies operated at only one or a
few locations, and were particularly prevalent in tourist locations. There were also a number of brokers operating in the sector, like Holiday Autos.
Brokerage companies did not own their own fleet of cars, but basically managed the excess inventory of other companies and matching customers with
rental companies with excess fleet capacity. Overall, the rental car market could be thought of as

Case Study : Executive Leasing Company
In the beginning, Executive Leasing focused on long–term leasing but in the early 1960's the market was flooded with established companies such as
Hertz and Avis who operated out of airports and Executive could not compete. The cutthroat competition lead Executive Leasing to find another niche
away from the airport where customers could get a car for just a day or two and insurance adjustor could rent cars for clients whose cars were stolen
or damaged in accidents. As a result, the rental car division launched in 1963 as a home–city rental company put a fresh twist on the market,
differentiating itself from Hertz and Avis, offering rates that were more competitive. In the untapped market, this was a very innovative, productive, and
economic adventure for Executive, which paid off earning them prime position in the neighborhood rental industry. As the company branched out and
expanded to different states a name change occurred because the Executive name was not available in several markets, so Jack changed the name in
1969 to Enterprise Leasing Company, in honor of the U.S.S. Enterprise aircraft carrier upon which he served. The energy crises of the 1970's hindered
Enterprise Leasing Company's expansion but accelerated growth occurred in the 1980's even though Hertz and National entered the home–city market.
A key ingredient to Enterprises success during this time was the innovative "Customer Giveaway Accounts," which allowed any Enterprise employee to
charge off items

The Cendant Corporation
THE CENDANT CORPORATION ACCOUNTING SCANDAL BCOM21
TABLE OF CONTENTS
ACKNOWLEDGEMENT .................................................................. 2 INTRODUCTION ............................................................................ 3
SUMMARY ................................................................................... 4–7 COMPANY PROFILE ..................................................................... 8 THE
OFFICERS INVOLVE .............................................................. 9–15 DISCUSSION ............................................................................... 16–20 THE
SETTLEMENT The settlement with Cendant ................................................ 21–22 The settlement with Ernst & Young ...................................... 23 THE
BREAKUP ........................................................................... 24 CONCLUSION ............................................................................. 25
RECOMMENDATION .................................................................... 26 BIBLIOGRAPHY .......................................................................... 27 APPENDIX
................................................................................. 28–30
1
THE CENDANT CORPORATION ACCOUNTING SCANDAL BCOM21
ACKNOWLEDGEMENT
The ... Show more content on Helpwriting.net ...
To conceal this, they then booked revenue that should have been taken later and utilized financial reserves that were set up to cover cancellations for
CUC's membership clubs in discount travel, shopping, and dining. At the end of 1996, the company also began dipping into reserves intended to cover
acquisition charges in order to boost revenue. Credit card rejections were sometimes recorded late, inappropriate depreciation of certain assets, delayed
recognition of insurance claims and accounting that didn't meet generally accepted accounting principles (GAAP). On April 15, 1998, Cendant
released a shocking message after the markets had closed for the day. Company officials had discovered potential accounting irregularities in its core
membership–club operations that will require it to reduce reported 1997 operating income by $10 million or more and that it will hurt this year's
earnings. The primary issue at hand was the method employed by the CUC unit in recognizing revenue in its club–membership sales. It was discovered
that too much of the revenue was booked up front, while the recording of the expenses associated with the memberships was deferred until future

periods. The following day, Cendant's stock price plunged from $36.00 to $19.06 as an astounding 108 million shares traded hands. The average
trading volume for the Cendant had

Impact Analysis: Avis Budget Group
Impact Analysis It is worth mentioning that change may lead to disruption and confusion within an organization. Therefore, it is critical to conduct an
impact analysis to prepare the shift workers. An impact analysis will enable members to evaluate the full implications of upgrading their security
system and spot problems before they occur. There are five steps in conducting an impact analysis. The first step is preparation. Preparation involves
gathering all information on security and personnel of Avis Budget Group to help with eliminating the security problem. The second step requires
brainstorming the significant areas being impacted by these changes (i.e., the security department, human resources department, financial office. and
the strategy groups). The third step involves a deep dive into each departments to identify what exactly will change. The security department will
require training, as it is at the core of these changes. The finance department will provide a budget for the implementation of the recommended security
changes, while the human resource department will be included in the reorganization and training of staff. By utilizing the first three steps of... Show
This may require consultation with the principals in each department. Both negative and positive impacts can be expected. In this case, the biggest
gain will be eliminating the lack of security at the company, although some employees may lose their jobs. Also, the changes may slightly exceed the
budget. The fifth and final step in the impact analysis involves managing the consequences. While some layoffs might be unavoidable, the budget can
be revised to fit the one provided by the finance department (MindTools.com, 2012). All things considered, it is still advisable to implement the
security changes at Avis Budget Group, and a majority of the stakeholders will be prepared for this positive

Multimedia Research Paper
4.1.1Introduction Everything is cross–platform now. That's part of the reality that we live in – a multifaceted, multimedia world – and I'm delighted to
be a part of that. –Robert J. Sawyer After the advent of technology and computers, lot of things around the world have changed. The way people
communicated has undergone a remarkable change thanks to automation and machines. Mobile technology is another field which has revolutionized
communication, information sharing and data retrieval. The world of management and business was of no exception for this influence. In order to give
a proper branding and promotion for a successful business, it is customary for entrepreneurs to get a basic understanding of Multimedia technology and
which strategies... Show more content on Helpwriting.net ...
However, with the revolution of computers and automation speeding up, multimedia strategies are also undergoing lot of rapid changes and
improvements. There are some key advantages to multimedia technology for advertising which are listed below: Ease of retrieval: Print media is
something which is not durable for longer periods of time. Unless properly documented, it can be lost in time or its quality might get compromised.
But with digital technology and multimedia, the data can be stored quite intact and also be retrieved whenever needed. Speed of Transfer: Working
in multimedia increases speed of work because hundreds of copies can be easily generated with click of a mouse. In the earlier days, printing press
and mechanical technology was effectively used for promotions. With the advent of digital printing and DTP, things have changed dramatically. High
Quality: Data generated with Multimedia is usually of high quality and the user can get creative in building ideas as per their mindset. The variety of
options available to create an attractive flyer has become possible only due to

The strategic analysis of EasyJet and Easy Group --the...
Introduction
The assignment was based on a strategic marketing analysis of Easy Jet and Easy Group. It will be carried out through two exclusive parts.
In the first part, firstly, we are going to give a general overview on easyJet's assets, then mainly concentrate on its critical capability which formed its
core competence. Essentially, historical comparison approach was adopted to evaluate the organization's relative strengths and weakness.
The second one is by constructing a Growth–share Matrix for the Easy Group to better understand the balance portfolios of its different Easy
companies in it and then the core competence of Easy group will be discussed in detailed.
Part One
1. The overview of easyJet's assets:
1.1 Physical assets ... Show more content on Helpwriting.net ...
Now approximately 90% of all seats are sold over the Internet, making EasyJet one of Europe's biggest Internet retailers. This approach eliminates the
distribution costs charged by the middlemen. (Cranfield School of Management, 2001)
Ticketless travel
easyJet confirm the booking of seats by e–mailing passengers, which cuts the cost of issuing, distributing and processing tickets.. This is going to be a
sustainable basis for easyJet to continue to be as successful as it has been in the year ahead. (biz/ed, 2004)
High utilization of aircraft
easyJet has always bought brand new aircrafts which are believed more reliable and need much less maintenance. Consequently, it allows high
utilization, minimising the cost .per hour flown cheaper than using older ones. (Stellios Harji Ioannou, 2002)

Simple service model
Ending of free on–board catering reduces costs and unnecessary management. It is also a key differentiator, a potent reflection of their low–cost
approach, between easyJet and other airlines. Passengers have choice to purchase food if desired and pay less for the flight. The concept also reflects a
more general point of eliminating other unnecessary, complex–to–manage and costly services, such as pre–assigned seats; interline connections with
other airlines and cargo/freight carriage. ( go–fly.com. 2004f.)
Efficient use of airports
EasyJet flies to main destination airports throughout Europe and uses less congested and less expensive

Swot Analysis Of Ryder Systems Inc. Essay
Company Overview Ryder Systems Inc. is a premier provider in the competitive market of commercial transportation, logistics, and supply chain
management. Ryder currently operates in two segments: fleet management solutions (FMS) and supply chain solutions (SCS). FMS generates the
majority of Ryder's revenue. This product includes leases, rentals, contract and contract–related maintenance, and fuel services. SCS provides
consulting services globally (Nieman, 2013). Over the past 80 years, Ryder has transformed from a model A Ford truck into and industry leading
Fortune 500 company. A company which services and values companies throughout North America, Europe, and Asia (Ryder Systems, 2015).
Corporate Level Strategy The industry structure of Ryder Systems Inc. will be evaluated by what is known as Porter's Five Forces model. This model
provides a framework that attempts to breakdown the level of competition within an industry and the business strategy development.
Industry Structure
Threat of new entrants. The threat of new entrants are low. On a local level, there are very little barriers to entry into the transportation industry. Access
to distribution channels are freely available and there is little degree of product differentiation as smaller companies fight in low–cost strategies. Still, at
the regional, national and global scales that Ryder Systems operates in, the difficulties of entering the logistics and transportation industry become
apparent. The

Pros And Cons Of A Car
Car is one of the basic transportations that are needed by us. It goes along with trains, buses, ships, airplanes, and any other means of transportations,
which help people travel to different places without so much effort and time wasted.
In ancient times, people only walk if they wanted to go to a different place, while others are using horses to make the journey faster. However, not all of
them are rich enough to have a horse. As time passes by, few people were born with gifted minds and were able to discover and invent the train. And
without people noticing, new technologies were introduced in different aspects such as communications, machineries, transportations, etc.
Car is the result of those never–ending innovations in transportation technology. Every year, new car models with unique and specific functions are
released and introduced to the public. From the steam–powered ... Show more content on Helpwriting.net ...
Because of these, many rental car companies penalize even those young drivers with good records by restricting some type of cars that will be rented,
charging high daily fees and sometimes, banning some drivers to rent a car.
In most times, drivers at the age of 18 to 21 are impossible to rent since they are renting a car under 25 years of age. But now, if you are in the ages
between 21 and 24, you can rent cars in different places managed by Thrifty, Enterprise, Advantage, Budget, Avis, Dollar, National and Hertz.
However, they still need to pay daily fees which vary on different locations. Luxury vehicles and SUVs are also prohibited for this age bracket
although some companies may reconsider to have these cars be rented but with higher daily fees.
So, if you want to rent a car even though you rent a car under 25 years of age at car rental companies, here are some of the things that you need to

A Brief Note On The Global Car Rental Industry Essay
Did you know the global car rental industry is expected to reach an estimated value of $81.2 billion by 2019? The transportation sector is one of the
main operating sectors of the tourism industry. Looking further into the transportation sector, since the beginning people have been traveling by
various modes, rather it was by feet, by aircraft or some form of vehicle. Tourism and transportation are very inextricably linked, that's why it's hard to
overstate the importance of transportation. As tourism increases there will be more demands that will be placed on transportation. In research it finds
that air travels dominates long distance and middle distance tourism but the private automobile dominates for shorter trips and by far the most popular
means of travel for most domestic journeys. The automobile is very much so important in regional and international tourism, because when you think
about transportation it simple means to carry passengers from point A to point B, when it's considering from a tourism point of view, it simply refers to
carrying tourists from their residents to the place where the touristic products are introduced. With travel and tourism experience of tourists no matter
where they are start and end with transportation, main reason why it is impossible not to consider tourism without transportation. If we can't move
people from place to place weather by air, sea, or land then there is no industry. Transportation system of a tourist destination has an

12 New Rules of B2B Product Launch
Think of the expanding power of the internet. Consider the unique behavior of B2B buyers. Put them together for...
12 New Rules B2B Product Launch by Dan Adams
You may post this e–book to your blog or forward to others.
12 New Rules of B2B Product Launch www.b2bproductlaunch.com
of
© Marketing © Advanced Industrial 2009 Advanced Industrial Marketing, Inc.
Why new rules? Why now? First, the internet is changing everything. Most B2B transactions now occur when the customer finds the supplier–not the
other way around. If someone deep inside a prospect company can't find you, your new product just lost to a competitor's. Second, B2B marketers
have been following the rules of B2C marketers for way too long. Compared to their ... Show more content on Helpwriting.net ...
You really must do both stages well to win big. In fact, you need to link your early–stage and late–stage marketing... by intentionally gathering
customer information in the front end for later use in your launch. To do this well, replace the 4 Ps you borrowed from consumer marketing (product,
price, place, promotion) with a new B2B model:
–312 New Rules of B2B Product Launch © Advanced Industrial Marketing www.b2bproductlaunch.com
To get the Right Message, data–mine your front–end interviews to uncover customers' hot–button language. For the Right Media and Right Prospects,
add two questions to customer interviews and surveys: 1) 2) How does your company learn about new ideas? Who decides which ideas to pursue?
The first question tells you their preferred media use. The second helps you target key prospects in the company. Of course, there's more you can do,
but these simple steps will do wonders for your next product launch.
–4–
в—„ TOC

Rule 3
Principle #3
Your goal is to be the first to occupy mind–space for your category.
Get inside their minds with positioning
Over 25 years ago, Ries and Trout brought us Positioning: The Battle for Your Mind.1 Much of their thinking still applies today. Consider these
principles adapted for B2B:
IBM WSJ McKinsey
If you "plant your flag" first in the customer's mind,

The Issues Of Companies Act Of 2006
LITERATURE REVIEW INTRODUCTION This chapter evaluates the features of disputes related to shareholders in private companies with regard
to the Companies Act of 2006. The chapter will also discuss empirical research as well as its findings related to the Companies Act of 2006 coupled
with various disputes and arguments related with it. It will include various claims with regard to the nature of such disputes and arguments along with
the evidence available. Contemporary literature states that private companies are mostly established based on personal relationships and mutual trust of
shareholders. In case there is any breakdown in shareholders' relationships, then disputes may happen and these are known to be called as "exit
disputes". This... Show more content on Helpwriting.net ...
THE COMPANY ACT 2006 Provisions such as limited liability on part of auditors, increased interest for shareholders, etc. are part of the
Companies Act of 2006 in the UK. This Act includes limited liability by contract with regard to such an amount which is deemed reasonable and
fair in all circumstances (Coffee, 2007). In the last few years, changes have been brought in terms of the legal regime in the UK's governance
system. For instance, since 1989, firms in the UK have been able to incorporate, in that the firms can form limited liability partnerships, wherein they
can protect all the partners from any kind of personal bankruptcy unless the partners were responsible personally in any kind of faulty opinion in terms
of audit. Nonetheless, firms in the UK have continued to choose abandoning the joint responsibility option for lucrative limited liability regime (Hicks,
2008). The firms in the UK have used the case of Arthur Anderson LLP to modify and reform joint and several liability based on two arguments and
these were – collapse of a major firm under the pressure of aforementioned liability may leave the market concentrated; and liability risk can be
considered as a barrier in terms of smaller firms who attempt to enter a concentrated market. Within the context of limited liability, there are more
unique kinds of liabilities which are deemed to be missing from the Act

Global Business Community ( Macro Environment )
1. Identify the relevant macro environmental factors (level 1). What impacts do these issues have on the focal organization? Level 1 – Global Business
Community (Macro environment) Society/Subculture Enterprise is a privately held company and is also the nation's biggest car rental service. They
expanded their service in nearly 200 airport location within 10 years. With so many different consumer cultures and subcultures, the company
Enterprise should make sure that they are providing quality vehicles and customer service to fulfill what consumers are looking for. Enterprise also
provides electric and hybrid cars which caught eyes of many. "Enterprise offers customers the opportunity to rent a hybrid vehicle in more than 30
major markets" (BGS Lifetime Members, n.d.). The company's fleet management program has certainly been beneficial and it also generated a lot of
revenue. To provide superior customer value the company uses a measurement tool, the tool works by surveying random customers. In order to portray
an image of the organizational success, the members of the company gets to drive newer vehicles. Demographics Enterprise understands that they must
achieve superior customer value by providing quality service and fulfilling consumer's needs. At the same time concentrating on demographics is also a
crucial factor. They can use several methods to achieve demographics data. Surveys and Government issued data can be helpful. Enterprise believes
that each area has

Case Study
Zipcar Case
The proposed venture in this case study has great potential in highly populated areas with a need for transportation. Since Zipcar provides the cars in
areas close to the customer, this service would be easy to use. The drawback would be finding a way to make the benefit of utilizing Zipcar more
compelling over other forms of transportation such as owning a car, using other car rental services, taxis, subways, or buses. The nice component of
Zipcar is that it offers hourly services which can attract people who need a car only for a doctor's appointment or grocery run.
Zipcar has been able to progress its venture which is notable since funding and parking have been an issue. Most of the funding was used to start
building the ... Show more content on Helpwriting.net ...
Lastly, she should state any additional progress, sales, customer retention, and angel investors before her plea for financial assistance from investors.
1. How would you characterize the service that Zipcar provides? Why does Zipcar exist? What consumer needs was it designed to meet? Which firms
are its competitors?
Zipcar is in a nut shell a US headquartered car membership based car sharing program that provides automobile reservation and use to its
members. This concept started in Boston by two entrepreneurs named Robin Chase and Antje Danielson in the end of 1999. This year 2013, a
deal was struck where Avis Budget Group acquired Zipcar for $500 million in cash, becoming a subsidiary of the group. The company provides a
great service to its members by being able to let them reserve a car a year or even minutes in advance charging an hourly rate or for the day. There is
not hassle with a Zipcar automobile, the hourly fee usually as low as $4.50 (depending on the city) covers all expenses from fuel, insurance and
maintenance.
This way of car sharing through memberships is very unique and it really goes into how through the use of modern technology (self–service) one can
create a revolutionizing business or concept. Zipcar's service solves an overwhelming need for young adults living in the city (generation Y). Zipcar
targets those individuals who live in dense metropolitan areas. College students also benefit

Accenture's War for Talent in India
Mobile Health Care in India MBA Iris 2013 Business with India Zippy, Hanna, Dima, Avi, January 26, 2013 Table of Contents 1Overview3 1.1What
is at the stake3 1.2Competition is about killing your competition4 1.3The killer instincts 5 2Building Strong Brand via Advertizing, Promotion and
Public Relationships7 3Market Expansion9 3.1New Opportunities Created enables frontiers expansion.9 4Summary10 Overview What is at the stake
Some fact about India: * India population count ~1.2 Billion people. * 20% of the population lives in urban areas, 80% lives in rural areas. * Upper
class in less than 5% of the population, mid–class is ~ 15%. *... Show more content on Helpwriting.net ...
(see SWOT below) Since our competition had mediocre technology, there was no need to invest in a cutting edge product in order to win the market in
the short run. Another important point was to gain a critical users mass. We understood that any user that would decide to use our product would
increase the probability that others will, since troubleshooting knowledge sharing is a critical aspect any user carefully considers. If your colleagues are
using 'A' tool to share knowledge you would not switched to 'B' tool. The strategy we have developed aimed to create a clear competitive advantage that
would create a game change in this market that is possible for us to maintain over time and control it. Quoting Michael E. Porter in her book
Competitive Advantage: Creating and Sustaining Superior Performance: "Competitive advantage is the essential companion to the competitive
strategy. While competitive strategy concentrates on the industry, competitive advantage concentrates on the firm" This quotation stresses the great
importance of the compensative advantage regardless the different strategies one can decide of. The following are the main points of the SWOT
analysis done four years ago vs. our internal competition. Note: SWOT done per the external competition is not mentioned in details in this paper.
There is a similarity on some points in the internal and external competition SWOT. For further details, see attached

Essay about The History of Buckman Company
The History of Buckman Company
Founded in 1945 by Dr. Stanley Buckman Buckman started the company in Memphis, Tennessee, with five employees in a small building located on
land that was once a lumberyard. Offices and laboratories were located on the first floor of the building, and a 50–gallon black iron chemical reactor
and a steam boiler were placed in the basement. The 50–gallon black iron chemical reactor was sufficient to supply the initial order for 20 gallons of a
microbicide, trade name BSM–11, to the company's first customer – Whiting Paper Company. Three years later, BSM–11 and its derivatives had
become the industry standard for microorganism control. Soon a new production facility was built next door ... Show more content on Helpwriting.net ...
ALSO DISCUSS THE TRAINING, EXPERIENCE OR BACKGROUND OF THE KEY MANAGEMENT INDIVIDUALS THAT ARE
SIGNIFICANT TO THE CASE.
Dr. Stanley Buckman
Dr. Stanly J. Buckman, a microbiologist and biochemist, founded the worldwide Buckman organization in 1945 in Memphis, Tennessee. He believed
that basic research, combined with knowledge of industrial processes and technology, could produce innovative chemicals to solve industry problems.
Prior to his heart attack in 1978, Dr. Stanley's management style reflected one of a micro manager. Twenty
–six people reported directly to "Dr.
Stanley," creating a bureaucratic, less responsive organization.
Robert (Bob) Buckman
Becoming the new chairman and CEO of Buckman Laboratories after his father died of a heart attack in 1978, Bob was faced with many challenges
and an evolutionary change in the business world. From the beginning of his leadership, Bob wanted to change the way the company operated. As he
put it, "We were getting our lunch eaten. We were a multinational organization and needed to be a global organization." In the process, Bob wanted to
change the management style of the organization. "I knew I didn't want to do it Dad's way. Every single business decision had to be approved by my
father. I thought this is too much work." Even though the company had adopted the slogan "Creativity For Our Customers" in the 1960s, Bob was

Preparing an Assessment for Lotus Rental Cars' CEO on the...
Final Research Paper – Lotus Rental Cars This paper will focus on preparing an assessment for Lotus Rental Car's Chief Financial Officer on the
feasibility of adding alternative fuel vehicles to the fleet. Although there are many forms of alternative fuel vehicles, this study will primarily focus
on the use of hybrid vehicles at Lotus Rental Cars. We will discuss the background of Lotus Rental Car's current status, the advantages and
disadvantages of adding alternative fuel vehicles, and provide our recommendation on why and how it should be done. Our focus will be on three
specific areas: budget costs, marketing strategy and performance as well as how Lotus Rental Cars will benefit financially from using this new
process in their current fleet. Background Lotus Rental Cars is a national domestic rental car organization operating in several locations within the
United States headquartered in Los Angeles, California. They have been in business for 20 years and are not as well–known among customers as some
of their competitors, such as Budget, Avis and, Enterprise. Lotus Rental Cars uses various vehicles from economy to larger sized vehicles for rental
purchase by their customers for personal or business need. A large concern of the organization is long–term cost savings and developing a better
marketing strategy. The cost of using various vehicles, increased gas prices caused by the economic downturn, and maintenance of these vehicles will
produce a long–term debt versus

Ngo and Development in India
ASSIGNMENT ON– NGOs and Development in India submitted to the university of Mangalore By Nelson Pinto With the declining role of the state in
social welfare and social services, NGOs are increasingly gaining attention and prominence and are looked upon as alternative agencies in promoting
awareness, change and development in society. After Independence we find with launching of planning for development, the voluntary sector have had
official status and has been recognized as right agency to plan, implement, evaluate changes that have to be undertaken. Voluntary organizations are
known by names like people's organization, non–governmental organizations, grassroots organizations, action... Show more content on Helpwriting.net
...
5. Services: Building up infrastructure in depressed backward areas. 6. Development of socio–economic environment around human beings 7.
Development of human beings: Conscious raising, awakening, raising conscience, organizing, recording of priorities to suit social justice; redeeming
the past and opening doors for opportunities to the oppressed and the exploited. Characteristics of a voluntary organization The NGOs are knoun for
their virtues of human touch, dedication, flexibility, self reliance and nearness to the community. The main motivation behind voluntary action is
charity. It is more applicable to the Indian situation where charity is considered a religious duty. The main characteristic of a voluntary agency is
"human touch". Human touch is a quality which is innate in a human being and cannot be developed with any amount of training or incentive. Human
touch, the hallmark of voluntary agencies. The second characteristic of voluntary action is dedication. The sense of dedication is more important to
volunteers whether they work individually or through a voluntary agency. Without any sense of commitment and dedication no voluntary agency could
meet its destiny. A need of flexibility in the work style of voluntary agency is next characteristics. This is possible because voluntary organizations are
capable of their operational designs. This is necessary because

The Evergreen Five Forces Framework For Industry Analysis
Although as wanted by our teachers, this essay will be focused on the evergreen five forces framework for industry analysis set up by Mr. Michael
Porter to ascertain the desirability of an industry along with its usefulness and limitations in the formulation of various strategies but first and foremost
I'd like to throw some light on this very enlightened being, Mr. Porter, whose name is taken at least twice every lecture we attend (Not forgetting that
the first two were totally on him only!). Why all his theories ranging from 'Competitive Advantage' to the 'Diamond Model' (Management.net, 2014),
'Value Chain' (Business.com, 2011) and 'Generic Strategies' (Mindtools.com, 2014) amongst many more are regarded no less than holy texts in the
field of management, especially strategic planning? Is it because he is considered management's living doyen or because he is a highly revered
professor at the very prestigious Harvard Business School (The Economist, 2008)? No, it is because the works of Michael Eugene Porter have time and
again held fort in testing times and have benefitted governments, establishments, scholastic circles and nations on the whole globally! Now moving
straight to what exactly is the five forces analysis of Porter. Examining the intensity of rivalry within an industry and business strategy improvement is
what this analysis is framed for. Drawing upon industrial organisation economics to resolve the driven concentration and thus attractiveness, meaning

Against Raising Minimum Wage Essay
Against Raising Minimum Wage
People everywhere are voicing out that we need to increase minimum wage, again. They say that an increase will have a minor impact on jobs but
there are no facts to back them up. The impact of raising minimum wage has been studied since the beginning, and has been concluded that raising
minimum wage hurts the poor, and helps the rich. Raising minimum wage takes away jobs; especially the low–skilled and young worker, keeps people
on welfare, and also encourages high school students to drop out. When you look at the facts, is it really worth raising minimum wage? All credible
research has come to the same conclusions, and these I will discuss with you.
Poverty will rise
When minimum wage is raised, ... Show more content on Helpwriting.net ...
First one is Reader's Digest. This is the most widely read magazine in the world, and has been around for quite awhile, but they have recently filed
bankruptcy and are going out of business. Next is Blockbuster. Blockbuster was the national leading video rental business for 20 years. They are
hoping to keep their internet business alive, but their 6,000 stores are closing. Say you have an estimate of 30 people working per store, that is 18,000
jobs lost right there, just through Blockbuster. Dollar Thrifty Automotive Group is going out of business because they can't compete with Hertz and
Avis Budget car rental companies. Hertz and Avis Budget are currently fighting to buy Dollar Thrifty, so hopefully no lost jobs there. T
–mobile, a U.S.
mobile wireless provider is also going out of business. They are rated number four, in the American market for cellular providers. Moody's
Cooperation, which is an investor service, is well over 100 years old, and going out of business. There is talk that BP will go out of business after
the loss they suffered over the Gulf of Mexico Oil Spill. So far that's just speculation, but also a good possibility. They lost quite a bit of credibility
over the oil spill incident. Zale's Corporation, which is one of the earliest jewelry retailers in the U.S. They were also one of the first to let you buy
items on credit. RadioShack is one of the oldest retailers in the U.S. There is speculation that Best buy is trying to buy them out, so hopefully

A Business Model For A Big Corporation
Indeed, the sharing economy known as collaborative consumption. It is a trending concept that highlights the skills for individuals to rent or borrow
the goods as compared to purchase them. Without a doubt we can say that 2013 is a sharing economy year. (Forbes, 2013) The concept of the sharing
economy is following below:
Accommodation sharing: Airbnb has not only opened the doors for the alternative way in the perspective of travel, but it has forced cities to follow–up
their housing codes and questions about housing requirement and desires. (Lee, 2013)
Bike sharing: This concept defines that passing the bike to another person has maybe done more to transform the city.
Car sharing: This industry begins with small business and no time became an attractive business model for a big corporation. Chart 1 shown that the car
sharing economy of scale. It indicates the car share vehicles provided and parking spaces needed through chart 1 which meets the 20 care share
vehicles and 800 parking spaces that level showed as car share economy of scale. (Chart 1)
Meal sharing: This is very important concept of the sharing economy. Munchery and the favorite of San Francisco share by supporting, working and
customer to connect with the city's chefs. They tried to provide quality meals at home. (Campbell, 2003)
Educational resource sharing: This concept of sharing cut the headaches and made it easy for teachers to promote their classes, especially those are
teaching as freelancers. The

Features Of Disputes Regarding The Company Act Of 2006
2.1Introduction This chapter evaluates the features of disputes related to companies with regard to the Companies Act of 2006. The chapter will also
discuss empirical research as well as its findings related to the Companies Act of 2006 coupled with various disputes and arguments related with it. It
will include various claims with regard to the nature of such disputes and arguments along with the evidence available. Contemporary literature states
that private companies are mostly established based on personal relationships and mutual trust of shareholders. In case there is any breakdown in
shareholders' relationships, then disputes may happen and these are known to be called as "exit disputes". This literature study will use the term... Show
2.2The company act 2006 Provisions such as limited liability on the part of the auditors, increased interest for shareholders, etc. are part of the
Companies Act of 2006 in the UK. This Act includes limited liability by contract with regard to such an amount which is deemed reasonable and
fair in all circumstances (Coffee, 2007). In the last few years, changes have been brought in terms of the legal regime in the UK's governance
system. For instance, since 1989, firms in the UK have been able to incorporate, in that the firms can form limited liability partnerships, wherein they
can protect all the partners from any kind of personal bankruptcy unless the partners were responsible personally in any kind of faulty opinion in terms
of audit. Nonetheless, firms in the UK have continued to choose abandoning the joint responsibility option for lucrative limited liability regime (Hicks,
2008). The firms in the UK have used the case of Arthur Anderson LLP to modify and reform joint and several liability based on two arguments and
these were – collapse of a major firm under the pressure of aforementioned liability may leave the market concentrated; and liability risk can be
considered as a barrier in terms of smaller firms who attempt to enter a concentrated market. Within the context of limited liability, there are more
unique kinds of liabilities which are deemed to be missing from the Act and

Lovelock06 Tif
Chapter 6
Educating Customers and Promoting the Value Proposition
GENERAL CONTENT
Multiple Choice Questions
1. ____________ and ____________ represent important ways to add value to a product.
a. Reciprocation; classification
b. Information; classification
c. Information; consultation
d. Reciprocation; consultation
e. Reciprocation; mediation
(c; Moderate; p. 155)
2. Which of the following is NOT one of the four problems for marketers seeking to promote a service's benefits described by Banwari Mittal?
a. Distribution
b. Abstractness
c. Generality
d. Non–searchability
e. Mental impalpability
(a; Challenging; p. 157)
3. Which of the following would be classified under generality in intangibility?
a. Safety.
b. A hamburger.
c. An ... Show more content on Helpwriting.net ...

165)
19. Direct marketing involves efforts to stimulate positive interest in an organization and its products by sending out news releases, holding press
conferences, staging special events, and sponsoring newsworthy activities put on by third parties.
(False; Easy; p. 171)
20. Blogs (Web logs) are frequently modified Web pages in which entries are listed in chronological sequence.
(False; Moderate; p. 172)
Short Answer
21. Give an example of an intangible abstract concept in service promotion.
Financial security (expert advice, safe transportation).
(Moderate; p. 157)
22. List an advertising strategy used to overcome mental impalpability aspects of a service.
Case–history episode (service–process episode, service–consumption episode).
(Moderate; p. 157)
23. List an advertising strategy used to overcome non–searchability aspects of a service.
Consumption documentation (reputation documentation).
(Moderate; p. 157)
24. List the five W's in the checklist for marketing communications planning.
Who is our target audience, what do we need to communicate and achieve, how should we communicate this, where should we communicate this, and
when do the communications need to take place?
(Challenging; p. 163)
25. What are the four key characteristics of a "sticky" Web site?
High quality content, ease of use, quick download, and frequently updated.

(Moderate; p. 178)
Essay
26. Describe the differences between traditional marketing communication

Honda Motor Company: One Of The Best Car Companies In The...
Introduction:
Honda Motor Company is considered one of the best car companies in the world .It is also one of the largest ones too. Honda marketing team play a
big role in determining the growth of its business.
The customers of Honda are the ones who always get the best quality of products, services, goods and the best price that fits their satisfaction and level
of income. Our marketing team responsibilities are to assure that the products will be distributed at the right place, promoted effectively and the last is
to choose the prices of its products which customers are searching for the competitive prices. Are customers content and satisfied after purchasing our
products?.. Some perhaps said yes but others may be not satisfy.
The objectives ... Show more content on Helpwriting.net ...
As Honda understood about the characteristics of its target market, they use sort of brand which is easy to be recognized by their target market. It has
to be also easily recognized to customers so that they will remember it because customers view a brand as a guarantee of quality. "One thing that's very
funny when a number of consumers were questioned about Honda Motor products through survey said that by having Honda Motor's products will
help them become a very economic person and they won't change to another product. So in this case, Honda has built such a brand insistence to
customers. Although they have created such a great brand name that customers hardly forget

Zipcar Is The World 's Largest Car Sharing And Car Club...
Zipcar is the world 's largest car sharing and car club service. It is an alternative to traditional car rental and car ownership. Subsidiary of Avis Budget
Group; founded in January 2000, serving urban areas throughout Austria, Canada, France, Spain, the United Kingdom and the United States, founded
by Antje Danielson and Robin Chase in the state of Massachusetts (Zipcar, 2014). Each and every Zipcar takes 15 personally owned vehicles off the
road, 10% of the population is expected to adopt car sharing as their primary mode of transportation. After joining Zipcar 90% of members drove
5,500 miles or less per year, and last but not least Zipcar creates more green space by sharing cars and tearing down the total of parking lots (Zipcar,
2014). At Zipcar, it is not just about fewer cars, less congestion and less pollution, but it is about understanding why those things are a problem, and
finding sustainable solutions. Zipcar charges a one–time application fee, and an annual fee. Car renting at other locations do not cover fuel, insurance,
parking or maintenance but with Zipcar they cover all four and it is free of charge to their members. Zipcar members have automated access to
Zipcars using an access card, which works with the car 's technology to unlock the door, where the keys are already located inside. Zipcars have RFID
transponders on the windshield that communicates with the card to lock and unlock the doors of the vehicle. Zipcar also offers an iPhone or Android

Should Company Build Competitive Advantage By Embracing...
Sharing corps: Should company build competitive advantage by embracing the sharing economy? SHARING CORPS SHOULD COMPANIES build
a new competitive advantage BY embracing the SHARING ECONOMY? ECOVALA– December 2013 1 Sharing corps: Should company build
competitive advantage by embracing the sharing economy? Ecovala © 2013 This report was produced by the Ecovala in December 2013. If no other
source is specified, the contents of this report are under a Creative Commons Attribution – Non–Commercial – Share Alike 3.0 Unported License. You
can find the full text of the license in this website. Ecovala Ecovala provides innovative solutions to private and public organisations to accelerate their
transition towards... Show more content on Helpwriting.net ...
7 Economical benefits.......................................................................................................................................................... 7 Social benefits
................................................................................................................................................................... 7 A MULTI
–LEVEL PERSPECTIVE ON THE
SHARING ECONOMY ...................................................................................................... 8 A Transition Management Framework
.................................................................................................................................. 8 The macro level (Landscape)
............................................................................................................................................ 8 Meso Level (regime)
......................................................................................................................................................... 8 Micro level (niches)
.......................................................................................................................................................... 9 A multi–level perspective on the sharing economy

Wyndham Worldwide Case Study
Introduction of Wyndham Worldwide
Wyndham global agency is an American hospitality company, it is the holding organization for Wyndham hotels & resorts, RCI and different
accommodations brands. It became spun off from Cendant Corporation in July 2006.
Wyndham worldwide, situated in Parsippany–Troy Hills, New Jersey, operates several hotel brands internationally.
Wyndham hotel group offers brands in accommodations franchising, holiday ownership, holiday rentals and holiday exchange. It's far composed of
nearly 8,000 hotels under 20 brands spanning 153 nations in six continents, competing in brand markets starting from economy to upscale. Wyndham
worldwide has more than 40,000 staff worldwide. Hotel management services are provided to upscale ... Show more content on Helpwriting.net ...
As a Wyndham Rewards member, you'll earn points when you stay in any of the Wyndham hotel group's which has more than 8,000 properties
throughout numerous distinctive brands, which include Days inn, Dolce Hotels and resorts, Ramada Worldwide and Wyndham Grand Hotels.
Wyndham Hotel Group's alliance with Amtrak and numerous commercial airlines including American airlines and United Airlines, also allows you to
earn miles or points. You could earn points on automobile rentals too, because Wyndham has activated as partners with Avis and Budget. Wyndham
Rewards additionally brought a partnership in 2017 with Caesars Entertainment's Total Rewards program, permitting members to connect accounts,
status match and earn and redeem points at Caesars properties. Moreover, you can earn rewards points on hotel and everyday purchases if you have
considered one of Wyndham Rewards Visa credit cards. Accumulated points can be used for hotel stays, flights, gift cards and retail purchases. You
can also bid on experiences like live shows and sporting events with your collected

Bmw Marketing
Presentation Transcript Customer Analysis: Customer Analysis Segmentation, Targeting & Positioning What did we learn from BMW?: What did we
learn from BMW? The automobile market is divided into a number of "groups" or "segments." Sub–Compact; Compact; Full–Size; Luxury, etc. These
divisions are however, product based, not customer based. However, customers have, over time, "adopted" this segmentation scheme BMW in the
luxury / performance segment. But wants to segment further based on "usage experience." The Better Driver. Not product based, but customer / market
based. Usage experience + "Value pricing" for the segment key to differentiating the product offering from Mercedes, Lexus & Infiniti Along with
appropriate product and... Show more content on Helpwriting.net ...
Patronage at trade shows, receptivity to sales people, level of use, types of media used, times of use Consumer Industrial Criteria for Segmentation:
Criteria for Segmentation A. IDENTIFIABLE B. ACCESSIBLE C. RESPONSIVE D. SIGNIFICANT A good segmentation scheme must have the
following two characteristics 1. MUTUALLY EXCLUSIVE 2. COLLECTIVELY EXHAUSTIVE Strategic Approach to Segmentation: Strategic
Approach to Segmentation Example: Category vs. Brand Building: Example: Category vs. Brand Building BCI / CCI Analysis – Segments described
by consumption levels BCI: Brand Consumption Index CCI: Brand Consumption Index Basis: Use Product or Service BCI (J,X) = Number of
units of brand X consumed by consumer J Average number of units of brand X consumed in the market (per capita) Number of units of the
category consumed by consumer J CCI (J) = Average number of units of the category consumed per capita CCI / BCI Analysis: CCI / BCI Analysis
LOW HIGH BCI LOW HIGH CCI Combine BCI and CCI to Examine Descriptors of the

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