Yes, I said it. THE homepage is dead. No, this doesn’t mean you should all go delete your homepages. It means that a single version of the homepage that targets everyone who visits your site is a thing of the past. It’s time to uplevel your homepage with some personalization and move from ‘the” homepage to “a” homepage”.
In this talk, Cara will share lessons learned from Optimizely’s recent undertaking of totally redesigning their homepage and fully personalizing it for all sorts of visitors and behaviors.
Actionable takeaways you will learn:
Defining who you’re personalizing for with a little introduction to account-based marketing.
The people involved in the process and who you need to fuel a campaign for yourself.
Setting realistic goals for personalization and measuring them.