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1. Website
Revamping
Process

2. Website - Key Drivers
Strategic inputs for website will come from following key drivers
Key
Drivers
Ready for hostilities & for sudden or
gradual rapid growth
Security & Scalability
User centric design & architecture.
Design for devices, language &
internet speed
Accessibility & Usability
Built for better search, social & referral
traffic
Searchability & Sharability
Speed, accuracy & quality of
operations
Operational Excellence
Measure source of traffic & user
engagement
Measurability
Clear call-to-actions & intuitive
conversion paths
Conversion Friendly

3. Home Page Concept

4. Home Page – Above the fold
This section should help users to understand what the page is all about, why they are here and what they can do. iCharity existing website
is missing headline and losses the chance of creating an emotional connect with visitors.
 Causes: we brought all the causes above the fold
along with the few campaigns running under each
causes
o to explain immediately the causes, iCharity
works for
o to make it easier for the users to navigate the
causes and campaigns of their interest from
here only instead of browsing further
 Headline: To create an emotional connect and
reduce friction, we used large size images along
with Headline to feature the impact of their
donation and paired it with sub-headline to explain
how.
Our Approach

5. Home Page – Below the fold (1st section)
We have given a quick overview of what impact or change iCharity is trying to make. This will motivate users to be the part of iCharity for
the accomplishment of common goal i.e. social welfare.
Heading: Connecting Donors with the Right NGOs

6. Home Page – Below the fold (2nd section)
This section is being used to encourage people to fundraise on
iCharity online platform using a personalized headline and a
supporting paragraph highlighting the growing funds and donor
community as a social proof.
Heading: What all we do or You have a role to play
Call to Actions (CTA): Instead of using simple
learn more, we have reinforced desired action in
CTA.
• Start Your Campaign
• Run for Charity
• Participate for a cause
• Get Involved
• Visit charity Exhibition

7. Home Page – Below the fold (1st section)
The objective of this section is to appeal users to make donation for iCharity. We have complemented this section with the activities
section because this will help in making users to feel the need of funding iCharity so as it can facilitate and conduct all above
mentioned activities.

8. Home Page – Below the fold (4th section)
In mainstream marketing, the more your product or service
impacts a customer, the more passionate they are about your
business — and the more powerful a testimonial they can give.
Similarly, in non-profit marketing, testimonials from the people
you serve are inherently more influential than most. The power of
testimonials like these can’t be understated. Hence, we made
these real stories from real people with real pictures more visible
by using little bigger pictures and fonts.
We extended this section with testimonials from donors as social
proof.
CTA: We have added a section to reinforce the donation appeal
and to make it stand out, it is given a contrast background.

9. Home Page – Below the fold (Bottom section)
The focus of this section is to establish connection with users. Instead of simply asking to subscribe, you should always give a strong
reason why users should subscribe and support you.