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Signs and Signifiers 
Q Magazine
Iconic Sign 
The iconic sign of this cover is Lady Gaga 
this has been done as for this edition of Q 
magazine she was used to create further 
stories and articles inside the magazine. 
This alongside her name being the largest 
text, other than the headline, creates a 
focus on a global known brand and 
identity. Thus the image of lady gaga is an 
icon of pop and in the music industry; 
therefore it is an iconic sign. This is also 
further supported how Lady Gaga has 
been made the largest and only image on 
the page making her the main focus of 
this cover.
Symbolic Sign 
An example of a symbolic sign 
in this cover is Lady Gaga’s 
provocative manner and pose 
in medium close up image. This 
creates an almost outrageous 
atmosphere to what is normally 
seen on a magazine of this 
type, although this signifies the 
edgy and outrageous style of 
music that she creates.
Preferred and Oppositional Reading 
• The preferred reading of this cover is that they are 
portraying Lady Gaga as an iconic figure who should be 
looked at as aspirational. She is also looked at as an icon to 
feminism and promoting women as inspirational figures 
who can be provocative and edgy without constraints, 
which they had not too long ago. 
• Although, the oppositional reading of this magazine cover is 
that Lady Gaga is too exposed and this is promoting 
unrealistic looks and fashions to young and impressionable 
people. Someone may also say that she promotes an 
unhealthy and too provocative lifestyle which people 
shouldn’t aspire towards thus this shouldn’t be pushed 
onto the public in this mas published manner.
Contents Page
Iconic Signs 
This contents page uses Gorillaz iconic style of art and 
graphics as the iconic sign of this page. This is 
recognizable to the audience that Q magazine want, this 
means this type of art work is iconic to this magazines 
particular demographic. It is iconic as its manga style, 
when in the context of a music magazine it is 
recognizable as an immensely well-known band. This is 
supported by the fact that it is the largest images 
amongst the others on the page, making it the dominant 
focal point; alongside with the image containing the most 
color on the page, other than the headline, making it 
stand out and making it memorable.
Indexical Signs 
Indexical signs can be seen throughout this contents 
page as each image represents a different band or 
musical artist. This is shown through two types of 
images, a mix of studio posed and candid photography 
giving mixed vibes of professionalism, yet engaging the 
audience through the use of images from gigs and 
concerts.
Preferred and Opposite Reading 
• The preferred reading of this is that the page is giving 
information while still being aesthetically pleasing; 
someone would look at this and may comment on how the 
images are relevant to this information given and may 
entice a reader into reading further into magazine, and also 
convey the information in a more successful manner; 
allowing the reader to relate the text to images. 
• Although the opposite reading of this contents page is that 
is it too busy and has too many visual elements going on to 
actually be able to focus on the information given.
Double Page Spread
Iconic Signs 
The iconic signs of this double page spread are the L and the 
image. The image of Lady Gaga is iconic to the music industry thus 
an iconic sign linking the image to the article telling the audience 
about its context. Another iconic sign of the double page spread is 
the red L superimposed onto the text of the article this is 
something regularly done in Q magazine, the first letter of the 
artist or the band. This creates a relation between the article and 
the artist themselves; this is also something which is icon to the 
magazine itself therefore being easily recognizable to the reader.
Symbolic Sign 
The Symbolic sign of this double page spread is once again both 
shown in the image and the letter. The provocative way in which 
Lady Gaga presents herself in the image is symbolic of her edgy 
and unique style of music that she produces. The letter is also 
symbolic as it symbolizes the artists name, although this is a 
symbol which the audience would only realize if they were aware 
of the artist and the magazine.
Preferred and Oppositional Reading 
• People may look at this with the preferred reading of this 
magazine is that it poses Lady Gaga as an influential powerful 
woman who people can aspire to be like as an iconic 
influential person in her industry. 
• The oppositional reading of this double page spread is that 
people may see the provocative manner in which the artist 
presents herself to the public and believe this is a bad 
influence on impressionable readers.

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Q Magazine Signs and Signifiers

  • 1. Signs and Signifiers Q Magazine
  • 2. Iconic Sign The iconic sign of this cover is Lady Gaga this has been done as for this edition of Q magazine she was used to create further stories and articles inside the magazine. This alongside her name being the largest text, other than the headline, creates a focus on a global known brand and identity. Thus the image of lady gaga is an icon of pop and in the music industry; therefore it is an iconic sign. This is also further supported how Lady Gaga has been made the largest and only image on the page making her the main focus of this cover.
  • 3. Symbolic Sign An example of a symbolic sign in this cover is Lady Gaga’s provocative manner and pose in medium close up image. This creates an almost outrageous atmosphere to what is normally seen on a magazine of this type, although this signifies the edgy and outrageous style of music that she creates.
  • 4. Preferred and Oppositional Reading • The preferred reading of this cover is that they are portraying Lady Gaga as an iconic figure who should be looked at as aspirational. She is also looked at as an icon to feminism and promoting women as inspirational figures who can be provocative and edgy without constraints, which they had not too long ago. • Although, the oppositional reading of this magazine cover is that Lady Gaga is too exposed and this is promoting unrealistic looks and fashions to young and impressionable people. Someone may also say that she promotes an unhealthy and too provocative lifestyle which people shouldn’t aspire towards thus this shouldn’t be pushed onto the public in this mas published manner.
  • 6. Iconic Signs This contents page uses Gorillaz iconic style of art and graphics as the iconic sign of this page. This is recognizable to the audience that Q magazine want, this means this type of art work is iconic to this magazines particular demographic. It is iconic as its manga style, when in the context of a music magazine it is recognizable as an immensely well-known band. This is supported by the fact that it is the largest images amongst the others on the page, making it the dominant focal point; alongside with the image containing the most color on the page, other than the headline, making it stand out and making it memorable.
  • 7. Indexical Signs Indexical signs can be seen throughout this contents page as each image represents a different band or musical artist. This is shown through two types of images, a mix of studio posed and candid photography giving mixed vibes of professionalism, yet engaging the audience through the use of images from gigs and concerts.
  • 8. Preferred and Opposite Reading • The preferred reading of this is that the page is giving information while still being aesthetically pleasing; someone would look at this and may comment on how the images are relevant to this information given and may entice a reader into reading further into magazine, and also convey the information in a more successful manner; allowing the reader to relate the text to images. • Although the opposite reading of this contents page is that is it too busy and has too many visual elements going on to actually be able to focus on the information given.
  • 10. Iconic Signs The iconic signs of this double page spread are the L and the image. The image of Lady Gaga is iconic to the music industry thus an iconic sign linking the image to the article telling the audience about its context. Another iconic sign of the double page spread is the red L superimposed onto the text of the article this is something regularly done in Q magazine, the first letter of the artist or the band. This creates a relation between the article and the artist themselves; this is also something which is icon to the magazine itself therefore being easily recognizable to the reader.
  • 11. Symbolic Sign The Symbolic sign of this double page spread is once again both shown in the image and the letter. The provocative way in which Lady Gaga presents herself in the image is symbolic of her edgy and unique style of music that she produces. The letter is also symbolic as it symbolizes the artists name, although this is a symbol which the audience would only realize if they were aware of the artist and the magazine.
  • 12. Preferred and Oppositional Reading • People may look at this with the preferred reading of this magazine is that it poses Lady Gaga as an influential powerful woman who people can aspire to be like as an iconic influential person in her industry. • The oppositional reading of this double page spread is that people may see the provocative manner in which the artist presents herself to the public and believe this is a bad influence on impressionable readers.