1. How effective is the combination of your main
product (Video) and ancillary texts (digipak and
advertisement)?
2.
3. How well does my promotional package make clear visual links
The digipak and advertisement share the same colour/font/design theme. I chose to keep the background
black and the text white and bold this made the artist’s name and the image stand out.
I’ve also noticed that many artists such as ‘Jessie J’ and ‘Katy B’ use a similar style to my ancillary as keeping it
simple creates a teaser like effect, this works best with my genre dubstep/electropop as it’s a sub genre and
usually has a wider target audience so the design had to be ambiguous to suit all. The black and white colour
theme is consistent throughout the inside and outside of the digipak and also the advertisement. I used the
same font for the artist name in the advertisement and in the digipak. The advertisement looks like a
‘WANTED’ poster from a western film instantly grabbing attention and making the artist memorable. I would
personally prefer a digipak with a simple design like this one as it’s cool ,fresh and casual.
