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How effective is the combination of your main
1. How effective is the
combination of your main
product and ancillary
tasks?
2. Main Task
The main task was to create a music video, our music video was
for the song ‘Lego House’ by Ed Sheeran and P Money
The video is about the main character's lack of relationship
with his dad, his inability to write lyrics in the video.
3. Ancillary tasks
• The ancillary task was to design and create a
digipak for the ‘Lego House’ single.
• The digipak consists of a front cover, back
cover, inside booklet and CD.
7. Links between the tasks
• The music video links to the magazine advert
as it shows the artist alone but, music-wise
shows the two artists in unison.
• The digipak does not relate to the music
video but does to the magazine advert with
some of the themes and messages shown
through the images used and patterns used.
8. Representation in the Magazine
advert
• The characters in the magazine advert show
that the two artists are key to the song, as
they are both equally important.
• It shows they are both separated by a line
promoting their distance from society which
is also shown in their effect and colour used.
9. Representation in the Digipak
• I did not include any characters physically on
the digipak because it looked more effective
with less on it.
• The character(s) are still presented in the
digipak, through the lines through the middle
promoting collaboration, and the simple
design and colour scheme could connote the
characters simple bleak life.
10. Representation in the music video
The character has a lot of different approaches on how he is
represented in the music video.
The P Money artist/character is presented as lonely, detached
and generally isolated.
This is shown by his lonesome role, and the fact that he is
rehearsing the lyrics throughout on his own in different
locations. It is also shown by his change of appearance in the
mirror reflection.
11. Target audiences
• I think the music video would be aimed at all ages but
specifically teens because teenagers are the biggest
audience for music videos.
• The digipak would be aimed at any age, teens would
again be the bigger audience but the digipak itself
doesn't specifically apply or aim at a specific audience
• The magazine advert would apply to teenagers as it is
an impacting advert and the general colour theme
and effects would attract a teen more
than another age
12. Improvements
• If I were to make any improvements I would
of created a stronger connection and link
between all of my tasks.
• I would of made more of a message
promoted through all the tasks
• I would of referenced social
• media more frequently
13. Marketing
• As a marketing campaign I think my promotion
package would be fairly successful. Each task I
completed such as the digipak etc. have similar
themes which would link to each other in order to
attract a wider audience. The references and
convergence to websites for the artist and label
would help gain more of an audience. The reviews
from other media sources such as ‘The Telegraph’
and ‘NME’ will help the fans of ‘The Telegraph’ and
‘NME’ become an audience for my album package.
14. • Overall I think the marketing of
my products will be successful as
each task does promote each
other and other media sources.
There is a lot of featuring done by
the main characters will please
fans and audiences.
