User Experience Top 10
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These are the slides I presented at the the August 09 Charlotte SEO Meetup. It's a very high-level overview of user experience design, with links to some great sources of further reading.
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User Experience Top 10
- 1. User Experience TOP 10
- 2. Get to know your user 1
- 3. (Assembling personas) http://evolt.org/node/56111 http://www.flickr.com/photos/johnwesleybarker/133364706/
- 4. Examine the competitive landscape 2
- 8. Test early, test often 4
- 13. swfir.com
- 14. Write for the web 6
- 16. Design for use cases 7
- 19. Design from the inside out 8
- 20. http://37signals.com/svn/archives/000737.php http://jounce.net/blog/2009/jan/23/inside-out-design/
- 21. Visual design is not just cosmetic 9
- 23. Code with web standards 10
- 25. BONUS - Make it sticky!
Editor's Notes
- Things to take into consideration in website design. Whether you have a multi-disciplinary design team, or are tackling it on your own, these concepts can be applied to your project.
- See things from their point of view – you are not designing for yourself – you are too close to the subject matter, you know too much. keyword research can provide insights into how users reference products/services, ask questions, identify their needs, etc. This informs the guiding principle for all to follow: Balance user needs with business needs
- Create key personas – assemble a picture of the user(s)… who are they? What are their needs?
- What are your competitors doing? (Do it better)
- Do your users expect a certain level/type of functionality, based on similar experiences? (especially when a certain functionality is key to the user’s goals, e.g. – real estate search)
- Content audit, categorization, terminology
- Top down vs bottom up – look at the info both from a holistic view of how the system is organized and from a “ground-level” view of a user’s journey Organize like your customer, not like your business Keyword research can influence your organization and naming of content/categories URL structure should mirror the organization
- Get others to look at your designs – gauge reactions to visual design, organization of the content etc
- Card sorting exercises – do your subjects come up with ways of categorizing that you hadn’t thought of? Design low-fi clickable models – have users test key tasks Observe users to identify issues and correct course – better earlier than later!
- Don’t overcomplicate things Don’t make the user work too hard
- Simplify Write for scannability Modularize – support multiple paths Write for keyword density 1 main idea per page Talk like your user, minimize industry jargon
- anticipate user flows This page is designed with the goal of getting new user registrations
- Customize the experience Missed opportunity to serve the needs of the user. (Authenticated version of page offers the logged-in user no clear path to the tasks they can perform on the site – everything is still focused on “sign up!”)
- At the page-level: 37signals calls it “Epicenter design” – find the one most important thing on the page. Design that first and build everything else around it. Focus on designing a clear path to the desired action minimize distractions At the site-level: Design sub-pages and components that are core to user activities first. Then design home page.
- users make snap judgments regarding a site's relevance and trustworthiness, based on visuals. Visual design also aids usability.
- Web standards increase usability and improve SEO
- How to keep them coming back: Fresh content (regular updates, blogs) Social aspects (community)
- Game mechanics add an element of fun and challenge which incents users to spend more time, more often. If there is a system of rewards, people want to achieve (Top reviewers, most useful comments, top contributors, etc.)