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TV lecture: Flow

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TV lecture: Flow

  1. 1. TV:FLOW<br />October 4. 2010<br />
  2. 2. goals <br />critical understanding of “flow”<br />defamiliarizeexperience of TV viewing<br />analyze question of agency in TV structure <br />
  3. 3. video (Spielmann, Dienst):<br />analog signal<br />scanning beam<br />live transmission<br />process(ing)<br />1) flow asTECHNOLOGY<br />
  4. 4. viewing experience (Williams > Uricchio):<br />Williams in Miami, 1974<br />combined with segmentation (Butler)<br />historical phases (Uricchio)<br />1) flow asSTRUCTURE<br />
  5. 5. world on TV = world of TV (White):<br />TV advertising itself<br />inter-program referentiality (crossover episodes, spinoffs, stars/actors)<br />intramediumreferentiality (e.g. variety shows)<br />self-reflexivity serves commercial interests<br />3) flow asUNITY<br />
  6. 6. multiple meanings (Butler):<br />viewer brings own discourses<br />not all meanings are equal<br />structured by TV and cultural codes<br />allows broader appeal for industry<br />4) flow asPOLYSEMY<br />
  7. 7. Who controls flow?<br />interactive viewing?<br />commercial interests?<br />
  8. 8. screening<br />variety shows<br />from childhood to now<br />from broadcast to now<br />