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Innovation Equations


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Some of my notes from Guy Kawasaki's talk on The Art of Innovative Solutions, 3/24/2008 at Sonoma, Charlotte, NC, Sponsored by Network Solutions.

Innovation Equations

  1. Innovation Equations Guy Kawasaki’s Art of Innovative Solutions Presentation (minus Guy Kawasaki, divided by 5 Gin & Tonics, plus 1 Day of Reflection, minus some aggressive editing, times a quite nicely laid out design if I do say so myself ;) = = a snappy little slideshow by budesigns
  2. On presenting <ul><li>Great + Short </li></ul><ul><li>> Suck + Long </li></ul><ul><li>(Guy did run a bit long, but I don't think </li></ul><ul><li>anyone cared, and he certainly didn't suck.) </li></ul>
  3. How to own market share <ul><li>Smaller niche = Greater chance of dominance </li></ul><ul><li>(Guy is the best 53 year old Hawaiian hockey player in Northern California) </li></ul>
  4. Have a purpose <ul><li>Make Meaning </li></ul><ul><li>> Make Money </li></ul><ul><li>Find your core value proposition. Mantra > Mission Statement </li></ul><ul><li>Mantras: </li></ul><ul><li>Target = Democratize Design Guy = Empower Entrepreneurs </li></ul>
  5. On mission statements <ul><li>Offsite at expensive resort + facilitator (lamaze Instructor named Moonbeam) + empty buzzwords </li></ul><ul><li>(paradigms, partnerships, leadership, innovation) = Mission Statement </li></ul>
  6. Don't be afraid to polarize <ul><li>Some people hate your product > nobody cares </li></ul>
  7. Jump the curve <ul><li>Bigger + better < game changing </li></ul><ul><li>Don’t just improve on something that already exists. Do something entirely different. </li></ul>
  8. Observed trends <ul><li>Rich + famous ≠ smart </li></ul><ul><li>Rich + famous = lucky </li></ul>
  9. How to pitch <ul><li>10 slides + 20 minutes + 30 pt minimum font size </li></ul><ul><li>(or the age of your oldest audience member ÷ 2) </li></ul>
  10. On the existence of a higher power <ul><li>Continued success of Apple = proof of God </li></ul><ul><li>(proof of the devil is found in other operating systems) </li></ul>
  11. Timing <ul><li>Bad time to launch a company you believe in = [null] </li></ul><ul><li>Good time to launch a company you don't believe in = [null] </li></ul>
  12. On hindsight <ul><li>A couple billion here, </li></ul><ul><li>a couple billion there... </li></ul><ul><li>adds up. </li></ul><ul><li>(if you are ever offered the chance to interview for the CEO position at Yahoo in the 1990s… take it!) </li></ul>
  13. <ul><li>Thanks </li></ul><ul><li>-> Guy Kawasaki </li></ul><ul><li>+ Network Solutions </li></ul><ul><li>+ Sonoma </li></ul><ul><li>+ Twitter </li></ul><ul><li>+ Charlotte Business Journal </li></ul><ul><li>+ Everybody </li></ul>