The document discusses hiring solutions for nonprofits using LinkedIn tools. It describes features of Career Pages, LinkedIn Recruiter, InMail best practices, Jobs Network, Talent Direct, usage metrics, and provides an example case study of a company that used Recruiter to find specialized candidates more efficiently. The tools can help nonprofits understand audiences, position as employers of choice, measure results, and engage top talent.
3. SOME OF OUR NONPROFIT CLIENTS
Recruiting Solutions 3
4. Let’s Surface Your Biggest Recruiting Challenges
Maximizing the LinkedIn Network
Understand Position
your company as an
your target audience
“employer of choice”
Measure Engage
Results top talent
Recruiting Solutions
5. Let’s Surface Your Biggest Recruiting Challenges
Maximizing the LinkedIn Network
Understand Position
your company as an
your target audience
“employer of choice”
Recruitment Career Pages
Insights Work With Us Ads
Recruitment Ads
Measure Engage
Results top talent
Usage reports & metrics Recruiter Jobs For You
Campaign analysis Jobs Network Talent Direct
Go to case study…
Recruiting Solutions
6. LinkedIn Solutions Overview for Nonprofits
1. Career Pages
2. LinkedIn Recruiter
3. InMail Best Practices
4. Jobs Network
5. Talent Direct
6. Usage & Metrics
7. Case Study
Recruiting Solutions
8. Your message dynamically
adapts to the viewer (Gold only)
Your featured recruiters
Job postings targeted to
viewer for relevance
Company culture video
Recruiting Solutions position
9. Employee spotlights
(viewer targeted for Gold)
Employee benefits
Links to additional company
content
Up to 3 customizable
modules
Recruiting Solutions
11. LinkedIn Recruiter: Collaboration
Make your teams ultra efficient
Personal and shared Projects
Full names for profiles in your teammate’s
network saved to shared projects
Profile and Team Activity
Export to Spreadsheet or PDF
Recruiting Solutions engage
12. What recruiter users are saying...
…It saves me hours a week ... We have hired 2 Technical Leads, 1 Sr. Project Manager and 3 Web Developers as a
direct result of LinkedIn Recruiter... It has changed how I approach the passive job seeker
- Ken Smith, Recruiting & HR - North America at Ioko
The efficiencies of LinkedIn Recruiter have far exceeded my expectations and I see many more wins on the horizon
using this tool. Keep up the good work and continue listening to your customers!
- David Gabler, Sourcing/Recruiter Consultant for Retail Store Management at Lowe's Home Improvement
LinkedIn Recruiter tool has allowed us to hire direct on all our positions in 2010.
- Maria E Perez, GPHR, SPHR-CA, Human Resource Manager at Bekaert Specialty Films, LLC
Recruiting Solutions
13. LinkedIn Recruiter - InMail
The best way to contact & attract top talent
InMail®
– 50 per seat per month
– 90 day rollover
– 7-day response
guarantee
Free Messaging
– 1st Degree
– Group Members
– OpenLink Members
Sharable templates
Bulk campaign (50)
Recruiting Solutions engage
14. Best Practice - InMail
Include Company Name in Subject
Try to keep subject line 35 characters or less
Body of Message should be 3-4 sentences maximum
Use conversation starter or networking approach
(reference mutual contacts)
Offer next steps
Recruiting Solutions
15. Poor Response Rate InMail
Hi (insert name),
We are hiring for ABC position. Please see the job description below.
Experience with Social Media Recruiting and LI Recruiter highly desired
5+ years experience in corporate recruiting
Experience with developing and delivering onsite training and webinars
Strong interpersonal and communication skills as well as attention to detail
Working knowledge of two or more of the following business areas:
o Call Center/Customer Service
o Business Analytics
o Social Network Recruiting
Recruiting Solutions
16. Higher Response Rate InMail
Hi (contact name),
I came across your profile, and thought your background lined up nicely with
an exciting opportunity we have at LinkedIn. LinkedIn is one of the fastest
growing pre-IPO internet companies in the world, and I am looking to network
with professionals that are interested in building a world class (insert team
name).
Please let me know if you’d like to discuss the role in more detail and we can
correspond via LinkedIn or over the phone if you prefer. My contact details
are enclosed.
(insert closing)
Back to Recruiter
Recruiting Solutions
17. LinkedIn Jobs Network:
Let your jobs do your job
Members distribute your Jobs
We reveal the best matches
Flexibility of Job Slots
Recruiting Solutions engage
18. We direct your jobs to the most qualified
candidates
Millions of passive candidates
view jobs on LinkedIn
Recruiting Solutions 18
19. LinkedIn Talent Direct
Quickly build a strong candidate pipeline
Reach many passive candidates
with precision
Direct contact, direct reaction
We manage your campaign
Recruiting Solutions engage
20. Talent Direct Campaign
Your branded banner ad
Get their attention with is prominently featured
customized & relevant messages
Calls to action include graphical button,
text link, or in-line form capture
Recruiting Solutions engage
22. Usage Reports & Metrics
Measure the effectiveness of your efforts Key highlights
• Collect hard data on how
your recruitment branding
campaigns affect your
audience’s perception of
your company.
• Test campaign
effectiveness and measure
ROI to ensure you’re
getting the most out of your
sourcing and branding
investment.
Recruiting Solutions measure results
23. Case Study:
Challenge: Pinpoint hard-to-find
professional & technical candidates
for highly specialized roles
Solution: LinkedIn Recruiter as a
replacement for “boards”
Finding higher-quality candidates faster
Saving time and money
“No more post-and-pray. We find better depth and breadth of
candidates, plus we’re saving tens of thousands of dollars.”
–Director of Talent Acquisition
Recruiting Solutions
Editor's Notes
This is screen shot ONE of TWO (top portion of the Career Page)[[This is a generic company. Customizable screen shots and additional collateral featuring real Career Page customers will be sent out following the product launch]]Your key recruitment messageYour featured recruitersJob postings targeted specifically to viewers based on his or her profile informationYour culture video(For Gold customers, the customer can create up to five different versions of the page, customizing all of these modules to appeal to the viewer based on his or her profile information)
This is screen shot TWO of TWO (middle portion of the Career Page)[[This is a generic company. Customizable screen shots and additional collateral featuring real Career Page customers will be sent out following the product launch]]Employee spotlights – Gold customers can select different employees to feature based on who is viewing the page (up to five versions)Employee benefitsCustomizable modules – These can be any set of pictures and text the customer wants to include (e.g., Culture, Awards, Philanthropy, etc). Customers can add up to 3 custom modulesLinks to additional company content(For Gold customers, the customer can create up to 5 different versions of the page, customizing all of these modules to appeal to the viewer based on his or her profile information)
Recruiter will make your best recruiters even better and your less successful recruiters as good as your best:Boost Productivity: Multiple tools to get to talent faster. Recruiter boosts productivity: 1-to-many InMails and saved templates let you contact more candidates in less time Saved Searches and Search alerts let you find new talent that matches your criteria even when you’re working on something else. You can be the first to get to candidates! Project folders let you stay on top of each search by saving the Req, search queries, interesting profiles and more in the same work spaceGet your Team on the same Page: Visibility into colleagues’ projects, notes on candidates and more.Get all your recruiters on the same page:No more duplication of effort or stepping on each others’ toes.With shared folders, your team can share notes on candidates, searches, contact history and InMail templates.Maintain Sourcing Activity: Team activity history stays with your companyDon’t lose weeks & months of work when your recruiters leave your team:Unlike with personal accounts, the sourcing activity and history of a seat holder does vanish when a recruiter leaves but can be re-assigned to another team member.And we also help you with your OFCCP compliance efforts.
Members distribute your Jobs: The avg job on LinkedIn gets forwarded 11 times!The major difference between posting a job on a traditional job board and LinkedIn is that jobs posted on a professional network are NOT static.Instead of sitting on a web page just waiting to be found, the community of professionals starts forwarding them, helping connect the right talent with the right opportunity.Your jobs even reach passive candidates.when someone forwards: they do that because they know that the recipient is a good fit, is likely to be interested or is likely to know someone who is.We Reveal the Best Matches: Our algorithm shows you the best candidates. You discover the best matches out of more than 65MM professionals seconds after posting.It is another way to identify and go after passive candidates that would not apply to your openings.Flexibility of Slots: Own 1 slot, update the job as often as you likeThink of Jobs Slots as your annual parking spot in which you can switch the car as often as you like.
We are able to save you time finding the right talentfor your jobs because, unlike “job boards,” LinkedIn has the power to automatically distribute your jobs throughout a network of top active and passive talent:On the “Jobs You May Be Interested In” module relevant jobs are served directly to members’ homepages using LinkedIn’s talent matching algorithm: Members’ home pages get tens of millions of views per month. The majority of these members are passive candidates who will only be shown jobs relevant to them. (10% of viewers now see Jobs You May be Interested In module, rolling out to 100% of members soon). You can also use this slide and the next as a lead-in to demonstrate live the unique virality of Jobs Network on LinkedIn.com by showing the following pages:-Show “Jobs You May Be Interested In” module on your home page (shown here)-Search Company for a competitor who you know has many jobs posted on LinkedIn to show open jobs listings in search page (e.g., Google, Genentech)-Leading companies are establishing their hiring presence on LinkedIn. Do you want to only show 1 or 2 jobs?Show Jobs page with “Jobs You Might Be Interested In”-This more intelligently targets your jobs to active candidates.Additional ways LinkedIn jobs reach candidates:Company follows: Tens of Millions of company follows on LinkedIn (exact numberconfidential). Members who follow companies are automatically updated when that company is hiring.Groups can be viewed as specialized talent pools: over 500,000 groups where you can publicize your job to niche audiences-Web-wide reach: Jobs are SEO (Search Engine Optimization) optimized and automatically distributed to Twitter to broaden jobs’ reach well beyond the LinkedIn site.-Jobs appear on your Company Profile on the Careers Tab
Accurate targeting of many candidates: Highly targeted audiences based on your criteriaDirect contact, direct reaction: Top of LinkedIn front page + Landing page with custom call-to-actionWe manage your campaign: Give us your criteria and copy, we will deliver leadsThink of Talent Direct as an email campaign on steroids. Only legal.It’s your way to efficiently send a direct message to many members that precisely match your search criteria.We manage that campaign for you so you quickly end up with the names and contact information you need. You will reach them directly at the top of the LinkedIn home page.With strong response rated, This will help you build a strong pipeline of passive candidates in no time.
Get their attention: Make your message relevant to your target [POINT TO COPY]Leverage graphics too: Show them why they’ll thrive at your company [POINT TO BANNER]Capture a new lead: Customize your call-to-action [POINT TO LEAD FORM]
The US Cellular case study is available online at http:/talent.linkedin.com/resources