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LinkedIn Recruitment Solutions Presentation

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An overview of how LinkedIn can drive efficiencies throughout the recruitment process by tapping into the passive candidate market.

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LinkedIn Recruitment Solutions Presentation

  1. 1. Recruiting SolutionsRecruiting Solutions v 1
  2. 2. There are fundamental differences betweenactive and passive candidates ACTIVE PASSIVE - Will apply to ATS - Unlikely to apply to ATS - Listens to opportunities - May/not listen to opportunities - Responds quickly - May/not respond - Seeks information - Information to be presented to her Recruiting Solutions 2
  3. 3. LinkedIn user experienceInfluence target audience experience Recruiting Solutions
  4. 4. Recruiting Solutions 4
  5. 5. Identify your audience through LinkedIn targetingThe most accurate way to target professionals on the web Recruiting Solutions
  6. 6. Best practice for sourcing passive candidatesthrough LinkedIn UNDERSTAND your target audience POSITION your MEASURE results company as ‘employer of choice’ SOURCE top passive talent Recruiting Solutions
  7. 7. Best practice for sourcing passive candidatesthrough LinkedIn UNDERSTAND your target audience POSITION your company as MEASURE results ‘employer of choice’ SOURCE top passive talent Recruiting Solutions
  8. 8. Understand Your Audience – Recruitment InsightsDiscover what candidates think about you and your competitors Survey your target candidates on LinkedIn Benchmark where you are in minds of your target Determine messaging Recruiting Solutions 8
  9. 9. Understand Your Audience – Benchmark SurveyUnderstand how candidates view you and your competitorsand what job attributes they care most about Recruiting Solutions
  10. 10. Best practice for sourcing passive candidatesthrough LinkedIn UNDERSTAND your target audience POSITION your company as MEASURE results ‘employer of choice’ SOURCE top passive talent Recruiting Solutions
  11. 11. Position Your Company as ‘Employer of Choice’Bar to compel passive candidates is much higher Warm up passive candidates Be ‘top-of-mind’ Increase awareness of hiring at your company Increase likelihood to respond Recruiting Solutions 11
  12. 12. Targeted Recruitment AdsBe ‘top-of-mind’ among passive talent Warm up passive candidates Your ads stand out on LinkedIn pages Maximize impressions by reaching the right audience Recruiting Solutions 12
  13. 13. Work With Us AdsYour employees are your best ambassadors Key highlights • Sponsorship of employee base • Ad performance is 3-5x better than industry avg • Pricing based on size of company on LinkedIn • Drives traffic to LinkedIn Career Pages (LCP) “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Recruiting Solutions
  14. 14. Your message dynamically adapts to the viewer (Gold only) Your featured recruitersJob postings targeted to Company culture video viewer for relevance Recruiting Solutions 14
  15. 15. Employee spotlights (viewer targeted for Gold) Employee benefits Links to additional company content Up to 3 customizable modulesRecruiting Solutions 15
  16. 16. Best practice for sourcing passive candidatesthrough LinkedIn UNDERSTAND your target audience POSITION your company as MEASURE results ‘employer of choice’ SOURCE top passive talent Recruiting Solutions
  17. 17. Talent DirectCompel your candidates to act Build a talent pipeline with precision High response rates (35%) LinkedIn does it all for you Deliver candidate leads who have: – Seen your message – Investigated your company – Opted in to learn more Recruiting Solutions 17
  18. 18. Talent DirectReach out to your specific target audience Recruiting Solutions
  19. 19. Talent DirectBuild a strong candidate pipeline Your branded banner ad Get their attention with is prominently featuredcustomized & relevant messages Call to action integrated with your Recruiter dashboard Recruiting Solutions 19
  20. 20. LinkedIn Recruiter:VIP access to the world’s superstars Get full access to names & full profiles Find the best, much faster Contact candidates directly Recruiting Solutions 20
  21. 21. LinkedIn RecruiterMake your teams ultra efficient Boost productivity Get your team on the same page Maintain sourcing activity Recruiting Solutions 21
  22. 22. LinkedIn Recruiter: Enhanced Candidate Search Save profiles to team or individual project folders Access names and full profiles beyond your 3-degree network Quickly zero-in on the right candidates with search filters Recruiting Solutions 22
  23. 23. LinkedIn Recruiter: Full Profile View Directly contact multiple candidates at once See full profile with career Stay on top of your projects history , education & more with jobs, folders, search & messaging history Benefit from your team’s insights on candidates Recruiting Solutions 23
  24. 24. LinkedIn Jobs Network:Let your jobs do your job Members distribute your Jobs We reveal the best matches Flexibility of Job Slots Recruiting Solutions 24
  25. 25. Personal Job Seeker Experience Apply Now button can link to your ATS Posts feel personal Candidates see who they know at your company Job is indexed for search engines and can be published to Twitter Members forward your jobs in 2 clicks Recruiting Solutions 25
  26. 26. Best practice for sourcing passive candidatesthrough LinkedIn UNDERSTAND your target audience POSITION your company as MEASURE results ‘employer of choice’ SOURCE top passive talent Recruiting Solutions
  27. 27. Measure results - LinkedIn Recruitment Insights Benchmark where you are in the minds of your target ILLUSTRATIVE PERCEPTION AWARENESS WILLINGNESS compared to competitors of hiring efforts to work at the company% members % members % members 50% 50% 50% 50% 50% 50% 40% 40% 40% 40 40 40 NO association 30% 30% 30% 30 30 30 Not 20% No 20% at all 20% 20 20 20 10 10 10 0 0 0 A Co. B Co. C Co. D Co. A Co. B Co. C Co. D Co. A Co. B Co. C Co. D Co. To what extent do you associate Are you aware of whether the On a scale from 1 - 10, how the following firms with following firms are hiring likely would you be to innovation in cloud computing? senior software engineers? consider a job opportunity with the following firms? Recruiting Solutions
  28. 28. Measure resultsRecruitment media product performance Product performance • Talent Direct InMail open rate: 35% • Candidates interested as % total drop: 5 - 10%+ conversion rate • LinkedIn Recruitment Ads CTR: .18% (industry avg. is .08%) Recruiting Solutions
  29. 29. LinkedIn targeted adsEngage candidates and learn what is on their minds Featured Question Polls Content ads “We have received over 3000 profiles through our content ads within a couple of months, they were extremely successful” – Accenture Global Social Media Lead Recruiting Solutions 29
  30. 30. Success Story: Talent Direct Objectives:  Build a talent pipeline  Increase hiring awareness Results:  600+ resumes  20 - 50% increase in response rates after running ads “We had a req open recently and we were able to line up 4 interviews this week as a result of the candidates sourced through the talent direct campaign” –Dell Senior Talent Acquisition Manager Recruiting Solutions
  31. 31. Success Story: LinkedIn Career Pages Objectives:  Educate candidates  Develop employment brand  Drive traffic to groups, jobs to build a talent pool Results: “The combination of LinkedIn Recruiter, our LinkedIn Career Page and LinkedIn Group has had a significant impact on our hiring efforts. In the past 4 months alone I’ve filled 4 SVP- level positions that I would absolutely have gone to a retained search firm in the past. That’s the equivalent of $200K in savings.” –Schawk Director of Talent Acquisition Recruiting Solutions
  32. 32. Up to 3 customizable modules to share your employment brandRecruiting Solutions 32
  33. 33. Success Story: Recruitment Insights ILLUSTRATIVE Aware Dell’s hiring software engineers Objectives:20 18 +100%  Understand software developer opinions of Dell as an employer 9 9  Measure change in opinions after the LinkedIn campaign 0 Pre Control Post Results: Likelihood to consider a job at Dell  Awareness of hiring increased +100%20 +50%  Willingness to consider jobs increased +50% 15 10 8 “The end goal wasn’t to hire people but to change minds regarding Dell as an employer of choice with software developers; but we received much more”0 –Dell Senior Talent Acquisition Manager Pre Control Post Recruiting Solutions
  34. 34. LinkedIn Career Page Silver ($10K/yr) Gold ($30K/yr)Real-time editing Yes YesDetailed Analytics Yes YesContent refresh Unlimited UnlimitedJobs targeted to audience Yes YesNumber of target groupings All viewers see same default content Up to 5 target audiencesAdditional ad 300x250 units No Yes (600K ad impressions)Only your ads appear on No Yesyour company’s overview tab Recruiting Solutions
  35. 35. Recruitment media increases effectiveness of sourcing products boosting talent pipeline faster Recruitment insights Recruitment Ads  20 - 50% increased response rates Talent Direct  50 - 500+ high quality leads LinkedIn Career  Jobs for you, follow company, high CTR… PageSelf- Recruiterserve & Jobs Recruiting Solutions

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