For more classes visit www.snaptutorial.com MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea

1. MKT 593 Week 1 Strategic Marketing Plan
Innovation and Marketing
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MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing
Write a 700- to 1,050-word paper explaining the role of innovation in
marketing and develop an innovative idea for the Week 6 final
assignment.
Include a statement of how innovation is necessary to develop
sustainable marketing strategies.
List at least one specific strategy for innovation you will be using in the
final project.
Include an evaluation of the effectiveness of this strategy.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
MKT 593 Week 2 Environmental Analysis
Worksheet
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2. MKT 593 Week 2 Environmental Analysis Worksheet
Choose a product for an environmental analysis. (This may or may not
be your Week One choice.)
Research an environmental analysis for your selected product.
Complete the attached worksheet (in lieu of a 1,050- to 1,400-word
paper) in which you include a descriptive analysis of the following:
♣ The product
♣ Main features of the product
♣ Major benefits received by those using the product (How is it
innovative?)
♣ Current branding strategies
♣ A description of pricing used at distribution levels and consumer
levels
♣ Target market
♣ Demographic or psychographic profile
♣ Identification of the overall market size
♣ Distribution: the plan for distribution
♣ Competitors
♣ A definition of
♣ Competition
♣ Current market share
♣ Competitive marketing strategies
♣ Product attributes
♣ Promotion
♣ Pricing
♣ Services offered
♣ Distribution network
♣ Discussion of strengths, weaknesses, and competitive trends
♣ Financial analysis
♣ Overall industry sales and market shares by segment and
geographical region
♣ Profitability analysis including projected revenues and expenses

3. ♣ Other factors, including:
♣ Trends
♣ Events
♣ External conditions that may affect the product launch:
♣ Social
♣ Cultural
♣ Demographic
♣ Economic
♣ Technological
♣ Political
♣ Legal
♣ Regulatory
♣ Ethical factors considered
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
MKT 593 Week 3 Ethical Issues
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MKT 593 Week 3 Ethical Issues
Research and analyze the ethical issues that may be encountered not
only in marketing a product but in conducting market research.
Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation with
speaker notes that summarizes the most difficult ethical issues that a
business might encounter when designing and marketing their products.

4. Include the following in the presentation:
♣ Ethical issues businesses may face in the market research process
♣ Ethical issues businesses may face in setting price and promotion of
the product
♣ Ethical issues that a business may face in a global setting and how
they differ from domestic concerns
Include references and citations in your presentation.
Format your presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
MKT 593 Week 4 Signature Assignment
Strategic Marketing Plan Description
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MKT 593 Week 4 Signature Assignment Strategic Marketing Plan:
Marketing Plan Description
What is a Signature Assignment?
A signature assignment is designed to align with specific program
student learning outcome(s) for a program. Program Student Learning
Outcomes are broad statements that describe what students should know
and be able to do upon completion of their degree. The signature
assignments are graded with an automated rubric that allows the
University to collect data that can be aggregated across a location or
college/school and used for program improvements.

5. Write a 1,750- to 2,100-word paper in which you evaluate situational
marketing strategies, objectives, and tactics.
Analyze the concept of corporate social responsibility and how it relates
to new products and objectives that align with your marketing plan.
Analyze the marketing strategies, objectives, and tactics for your
product as it relates to the following:
♣ Target market
♣ Promotional channel
♣ Pricing
♣ Product
Evaluate the financial objectives for the product.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
MKT 593 Week 5 Major Marketing
Weaknesses
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MKT 593 Week 5 Major Marketing Weaknesses
Read and Review the text’s “Major Marketing Weaknesses” table in
Chapter 23.
Identify three to five examples from the real world and describe them –
they can be both examples of committing the deadly sins, or avoiding
them.

6. Write a 1,050-word description including the “sins” under discussion
and summaries of the examples.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
MKT 593 Week 6 Innovative Product Plan
Presentation
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MKT 593 Week 6 Innovative Product Plan Presentation
Your goal is to “sell” your strategic marketing plan by persuading your
audience into adopting it; therefore, keep the focus of the presentation
on only the highest value or most critical key points which would assure
them that your plan will succeed.
Develop a 12- to 15-slide presentation with speaker notes based on your
new product or service as if you are seeking funding for the product or
service.
Update all previous sections as new information becomes available
through research and instructor feedback.
Include the following key points in the presentation:
♣ Introduction
♣ Environmental analysis
♣ Possible and selected strategies–price, place, promotion, and product
♣ Financial objectives
♣ Tactics
♣ Contingency plans

7. ♣ Ethical standards
♣ Implementation plan
♣ Tools developed to measure marketing plan effectiveness
♣ Summary
Format your presentation according to APA guidelines.
Click the Assignment Files tab to submit your assignment.