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BCR Case Social Commerce Camp Dc
- 1. Social Commerce Case Study Given by Michael Dougherty Social Commerce Camp DC 2010
- 2. Project: Independent Sci-Film Browncoats: Redemption
- 3. Background: Independent Sci-Film for Charity
- 4. Background: Independent Sci-Film for Charity
- 5. Step #1: Establish Your Goals Know What Your Want Your Final Outcome To Be
- 7. Step #2: Build the Community Engage & Interact With Your Community To Gain Support
- 8. Step #3: Give Them GOOD Content Keep Them Up To Date With Information They Want
- 9. Step #4: Get them Involved Give Your Community Actions to Do On Your Behalf
- 10. Step #5: Get them Investing Empower Your Community to Take Ownership
- 11. Step #6: Share the Success Goals Accomplished
- 14. Questions?
Editor's Notes
- NEED NEW LOGO PIC
- NEED NEW LOGO PIC
- Explain Film Mission Picture of Firefly and picture of Serenity then ? Of wanting more content CSTS was charity example Make more content + leverage charity approach of Browncoats = Browncoats Redemption
- Explain Film Mission Picture of Firefly and picture of Serenity then ? Of wanting more content CSTS was charity example Make more content + leverage charity approach of Browncoats = Browncoats Redemption
- Explain Film Mission Crowdsourcing Picture of money or charity work?
- Explain Film Mission Crowdsourcing Picture of money or charity work?
- Starting Point Social Media Leverage existing fan base to build our own community Facebook group - Twitter channel Production blog Podcast E-mail newsletter Storefront Plan going forward
- The movie wasn’t going to be out until fall 2010 so we had 18 months to fill the gap. Production blog Podcast E-mail newsletter Storefront Plan going forward
- Talk about I am a Browncoat video - Bring in a few examples
- T-Shirts Causes Small Charity events Con attendance with auctions and flat out asking for donations Sponsorships
- T-Shirts Causes Small Charity events Con attendance with auctions and flat out asking for donations Sponsorships Thank you on DVD IMDB credit (screen shot)
- Picture of LEGO or pieces of stuff that makes up a structure
- Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?
- Include guy raising hand