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It's All About the Share by Eileen Loustau


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Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. Eileen Loustau, Global Head of Social Media Marketing at BlackRock/iShares, explores the role that social plays in the investor's digital journey, and creating relevance via a content strategy with a sustainable narrative.

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It's All About the Share by Eileen Loustau

  1. 1. It’s All About the Share!Eileen LoustauGlobal Head of Social Media MarketingBlackrock/iShares
  2. 2. Once upon a time we thought we might start social…2PROMISESADVICE DATAOFFER
  3. 3. …what do our customers want to hear?3Market CommentaryPOV DATACool Stuff
  4. 4. 4iShares Social Engages Sophisticated Investors
  5. 5. 5Lesson #2 Blog — Share please!
  6. 6. 6Lesson #3 Try to be a person, not a company…
  7. 7. 72012 iShares social media program ranked #1 by kasinaBlog Facebook TwitterYouTube LinkedIn
  8. 8. 2012 BlackRock Social Highlights8Twitter Facebook
  9. 9. 2013 BlackRock Social is Going Global9
  10. 10. 2013 Getting Deeper on LinkedIn10
  11. 11. Moral of the story…success keeps changing and that is okay.117121713 6