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Social Media 202

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1. The document discusses strategic uses of social media to promote brands and products through case studies of companies that successfully used platforms like Facebook, blogs, and online outreach. 2. One case study describes how a company used targeted Facebook posts to gain coverage in the New York Times, reaching millions of potential customers. 3. Another case study explains how a museum brought its educational mission online through an e-book and blogger preview event, engaging both virtual and real-world audiences as part of a larger advertising campaign.

EducationTechnologyBusiness
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Social Media 202 Kristina Libby KMV Media June 2010
We Know the Basics… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Social Media ,[object Object],[object Object],[object Object]
Case Study: Slobproof! How Facebook led to a feature in the New York Times ,[object Object],[object Object],Interior Design Press Professional
How it works ,[object Object],[object Object],Millions of eyes on the product.
Case Study: National Geographic Museum ** ,[object Object],[object Object],[object Object],[object Object]
Blog: From April 2009 to April 2010: 37, 609 people have read the TCW blog Blogger Outreach: - Over 100 online blog and online magazine posts related directly to the exhibit opening; blog posts on the exhibit by attendees reached over 250 by March 2010.
Father’s Day- Bake Me A Wish ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media 202

  • 1. Social Media 202 Kristina Libby KMV Media June 2010
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Blog: From April 2009 to April 2010: 37, 609 people have read the TCW blog Blogger Outreach: - Over 100 online blog and online magazine posts related directly to the exhibit opening; blog posts on the exhibit by attendees reached over 250 by March 2010.
  • 8.
  • 9.
  • 10.