1. THE NEXT LEVEL OF
INTERNET MARKETING

2. TODAY’S AGENDA
1. The Power of the Internet
2. Search Engine Marketing
3. What is Social Media?
4. Convert More Customers
5. Analytics

3. Information Overload
• Easy to get
overwhelmed online
today
• We are conditioned
to be fearful of what
we don’t know
• We tend to stay in our
comfort zones
• Time to overcome and
break through

4. THE POWER OF THE
INTERNET
 8 billion pages in Google’s index
 Humble beginnings – 5 to 50
 Anytime & Anywhere
Web 2.0

5. Search Engine Marketing :
Understanding SEO
• A series of strategies to
improve ranking
• Google’s algorithm
• Simple, but
complicated

7. HOW SEARCH ENGINES
SEE YOUR SITE

8. SEARCH ENGINE
MARKETING :
FUNDAMENTALS
 Optimizing pages vs. websites
 Moving Target
 Content + links
 Not just about keywords
 On page vs. off page

9. SEARCH ENGINE
MARKETING
PAY PER CLICK (PPC)
 Pay when a user clicks
on an ad to visit your
website
 Advertisers bid on
keywords their
target market will use
as search terms
 A user types a keyword
matching the your
keyword list your ad is
shown

10. WHAT IS SOCIAL MEDIA
Social media is an umbrella term
that defines the various activities that
integrate technology, social
interaction, and the construction of
words, pictures,
videos and audio.

11. WHAT IS SOCIAL MEDIA
social media is basically a
conversation
hi whats up?
social
media

12. social media is also your online
reputation
Love
her!
He said
what?
social
media
WHAT IS SOCIAL MEDIA

13. SOCIAL MEDIA NETWORKS

14. VIDEO 2.0
PROUDLY PRESENTS

15. YouTube in 2007
Consumed As
Much Bandwidth
As The Entire
Internet in 2000

16. More than 1 in 8
viewers make a
purchase
after watching a video
ad online
eMarketer

17. FACEBOOK
 More than 130 million active users
 Facebook is the most-trafficked social
media site (comScore)
 Facebook is the 4th most-trafficked website in
the world (comScore)
No. 1 photo sharing application on the Web
(comScore)

18. FACEBOOK ADS
 Run ads that show on people’s profile
 Can target on age, sex, married, engaged, political
slant!
 Can even target interests based on words in their
profile!
 Google doesn’t give demographic targeting like this…

19. FACEBOOK
What kind of ads would show up
for a male who is not
engaged or married?
I had
“engaged” on
my Facebook
profile so what
kind of ads do
you think keep
popping up?
Hi from Janice,
click to speak
with me now

20. • Microblog
• World’s biggest chat room
• Simple, easy to use

21. LinkedIn
Business Networking & Referrals

22. WHO IS USING SOCIAL MEDIA?

The average person spends 2.5 hours
a day on social media

23. Goal: 1 million members
Current: 3.1 million members

24. CONVERSION TOOLS
 Improve conversion rate
 Engage your audience
 Build relationships
 Interact with visitors on a new level

25. Invite to Chat
Window
Invite to Chat
Graphic
Chat Window
LIVE CHAT

26. VIDEO HOT SHOTS  An online prospect is
20% more likely to buy
if a
conversion
tool is used
 Convert more traffic
into business
 Bring the
personal
touch of sales to
the impersonal world
of internet sales

27. Customers are greeted by a video character
that welcomesthem to the site and
instructsthem how to use it

28. TRACKING YOUR PROGRESS
WEB METRICS & ANALYTICS
 Success comes
from trying,
testing and
measuring
 This allows us to
determine what is
working and what
is not

29. THE GOAL?
A MARKETING SYMPHONY

30. THANK YOU
Presented by-
Brijesh Pulaiya
MBA II Year
Dept. of Mgmt. Studies,
Pondicherry University