The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.

1. Moses Gomes, Digital Marketing Expert

2. Intro: What is Digital Media?
• Anything on
computers, mobiles,
games, TV, DVD,
watches, MP3
players, wearable
devices
• Email, browsing,
music, videos,
chatting, shopping,
researching.

3. A New Media Map
• What’s
different?
– Fast
– Cheap
– Accessible
– Decentralised
– Democratic
– Flexible
– Rapidly changing
– And MASSIVE!

4. Classification - Digital media
marketing
Digital
media
Social Media
Marketing
Search
Engine
Optimization
Pay Per
Click

5. Social media tools
• Blogs –
• Microblogs -
• RSS -
• Widgets -
• Social networks -
• Social bookmarks -

6. some more..
• Podcasts -
• Video sharing sites -
• Photo sharing sites -
• Wikis -
• Insta Messaging -

7. and some more…

8. Different
mediums of
SOCIAL
MEDIA

9. CONSUMER GENERATED MEDIA
• Consumer content on
blogs, whats app, flickr,
youtube
• Blogs created by
consumers and adopted
by major brands
• Google Ads created by
consumers to promote
their hobbies, businesses
• Websites created by fans
of brands

10. ONLINE VIDEO
• Daily traffic to YouTube
has nearly doubled to
48%
• 48 % of respondents
used a video-sharing site,
up from last year's 33%
• 15% of the respondents
used a video-sharing site
in the day before they
answered the survey
• Youtube had reported
highest number of visitors
for music spoofs

11. SEARCH
• Search is the number one
use of the Internet
• SEO & SMM helps a
marketer’s website become
listed prominently on the
Search Results Page of
Search Engines (Google,
Yahoo!)
• Pay-per-click sends qualified
leads directly to your
website or landing page

12. WIDGETS
• Widgets help marketers to
deliver their product and
service to the desktops of
consumers computers
• Widgets are downloadable
and are easily embedded on
consumers own websites,
Social Network Pages, or
blogs like calendars,
calculators, traffic monitors,
stock monitors, weather
forecasts, news tickers,, etc.

13. MOBILE
• Smart Phones and 3G has
changed how content is
received and absorbed by
consumers
• Non-digital media (print
ads, direct mail, outdoor)
are incorporating QR
Codes and Augument
reality codes for call-to-actions
to generate more
immediate consumer
responses

14. WEB 2.0
• Web 2.0 refers to the trend
which allows consumers to
interact with brands, it’s a
dialogue
• Examples of Web 2.0
– Most Popular Visited Pages
– Consumer reviews of
products
– Onsite Comments and
Feedback
– Tags and Buzzclouds

15. ONLINE ADVERTISING
• Contextually relevant ad
placements (typical ad placements
based on content that matches
advertisers areas of interest)
• Rich-media (transactions and data
gathering are built directly into the
ad unit)
• Youtube advertising
• Affiliations (ad serving networks
that deliver click-throughs to your
site)
• Re- marketing advt

16. EMAIL
• House lists over bought lists
- bought lists produce spam
and subsequently backlash
• Content driven - email’s
value to the receiver is
based on it’s content
• Sent rate, open rate, click-throughs
are the primary
metrics that determine an
email campaign’s success
between
40% to
70% of all
email is
currently
getting
blocked by
spam
filters!

17. WEBSITES
• Websites are becoming
more transactional
(dialogue) over
informational
• Microsites are
increasing in popularity
as a method for
addressing specific
events and supporting
specific campaigns

18. SOCIAL MEDIA
• Online communities of people
• Share ideas, content, and
recommendations
• Customers choose brands or
products based on customer
service experiences shared by
other Web users on the
Internet.
• Most visitors prefer reviews on
blogs, online rating systems
and discussion forums prior to
making buying decisions.

19. Social media is
• Having conversations online
• and sharing of information
• A new web tool or technology that connects
people

20. The old communication model was
a monologue, the new is a
dialogue

21. Why social media is important
• Borderless-can reach an international
audience
• Multimedia opportunities: reach more audience
• Drive traffic to your websites
• Increase credibility
• Gather feedback and build relationships with
TA
• Lower cost, but not free

22. Pitfalls of social media
• Skills/knowledge gap
• Lack of understanding of etiquette
• Loss of control
• Can cause reputation damage
• Often public, immediate and permanent
• Viral in nature

23. Conclusion
• As with any PR strategy, social media PR is
about “messaging,” but “messaging” entails a
lot more than just communication – it also
requires efficient delivery on the internet,
which requires SEO – and SEO now requires SMO
• When someone is searching for your company
you want to influence their results as much
as possible. If you adequately represent
yourself through social media, you could
influence the first seven or eight results of
their search

24. Conclusion continued
• Those organizations which neglect social media
are not only neglecting the lion’s share of PR
outreach opportunities, but they also risk being
misrepresented by a competitor or a disgruntled
consumer
• More importantly, public relations involves more
than just propagation – it’s a boundary spanning
process through which an organization and its
publics interact. There’s no better current
means for practicing sound PR than social media
• Companies who don’t engage social media now are
no better off than the organizations who
neglected making their own website a decade ago

25. Recommended Blogs and books
• Steve Rubel.com
• Brian Solis.com
• Neville Hobson.com
• Ste Davies.com
• PR Squared by Todd
Defren
• Mashable
• Wolftstar
• Reality check by Guy
Kawasaki
• The Social Media
Bible by Lon Safko
and David K. Brake
• The New Rules of
Marketing and PR by
David Meerman Scott
• Crush It by Gary
Vaynerchuck

26. Thank U

27. Connect / Follow me on
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