Social media management persona profile for a typical male University of Florida student

1. University of Florida
Socialy-Baffled Billy
http://www.slideshare.net/s
ecret/ojpn6NEVd72V0r
October 11, 2015

2. Socialy-Baffled
Billy
BACKGROUND:
• Head of Social Media Management
• Full time student
• University of Florida
DEMOGRAPHICS:
• Male
• 18-22 years of age
• Mostly dependent on outside sources
for income
• Urban
IDENTIFIERS:
• Gators, Florida, Gainesville

3. Socialy-Baffled
Billy
GOALS:
• To help teach students how to
properly manage their social media
presence
CHALLENGES:
• Properly connecting to students, to
ensure message is delivered
• Reaching a very diverse audience
HOW WE HELP:
• Provide analytical data to help better
connect to students
• Simplify social media presence to
provide better access

4. Socialy-Baffled
Billy
REAL QUOTES:
• “I find it so hard to connect with
today’s students”
• “Social media, just seems to
meaningless to worry about”
COMMON OBJECTIONS:
• Social media is too difficult to
stay up to date with
• University’s are not able to
connect with their students on
social media

5. Socialy-Baffled
Billy
MARKETING MESSAGING:
• Twitter is the best social
network for this persona
• Provides live up to date
relevant information for
every student
• Covers variety of topics
• http://www.slideshare.net/
secret/ojpn6NEVd72V0r