Millennials, born between 1980 and 2000, represent over 2.5 billion people globally, boasting significant buying power and a preference for online shopping and loyalty programs. They are digitally native, value brands that recognize their loyalty, and seek to balance desires for personal and family goals with financial considerations. Marketers are advised to understand millennials' unique traits and adapt strategies that leverage technology and innovation to engage this generation effectively.

1. Millennials
The Loyal Generation
Shawnah Sheehy
https://www.linkedin.com/in/shawnahsheehy
@smarketing101
ssheehy@imdirectmarketing.com
866-414-1389

2. Who are Millennials?

3. Born between 1980 and
2000.
Also known as......
Are over 1/3 of the global
population accounting for a little
over 2.5 billion people.
The most culturally and
ethnically diverse generation
ever.

4. They have more buying power than the
"baby boomers".
First generation of digital natives.
Globally are expected to spend at least
$2.4 trillion by the end 2015.
57% of will compare prices and buy from
brands that give them the most value at the
lowest cost.
Almost 90% will buy on-line as compared to
the rest of population which only 50% will buy
on-line.

5. Millennials want to
buy from a
company who
makes them feel
special and values
their loyalty.

7. The first generation
that have so many
choices to deliver
and receive
communication.
First generation of
digital natives and
most likely to share
if they find value. Use Social Media.

9. 78% will buy from a brand based on the
their loyalty program.
52% of will share their information for a
reward or an incentive.
34% will like a brand more if the brand
uses social media.
25% will share their personal information
for more targeted advertising.

11. Over 22% will exercise daily as compared
to 13% of Genxers.
In 2013, 83% disapproved of people 18 or
older smoking 1 or more packs of cigarettes
a day up 14% since 1998.
Less than 30% will fall sick as compared
to Baby Boomer where nearly 50% will fall
sick.
72% disapproved of more than nearly two
drinks a day.

12. and Family
Planning

13. think it is important
to own a house.
Only 23% will marry before
they are in their 30's. A
decrease of 33% since 1968.
Only
think it is important to
own a house.
74% want a family, but it can
wait until later.
30% do not intend to purchase a
car in the near future and 25% of
the 30% will only if they really
need it.
Equally 30% thinks it is important
to own a luxury hand bag or a TV
but not a big priority.

14. TAKEAWAY
Millennials pick their path. They want their cake
and eat it too. Like no other generation in history,
they have redefined the way brands interact and
sell to them.
1. Do not assume you understand Millennials.
2. Know and understand the facts.
3. Develop strategies supported by results.
4. Be prepared for change.
5. Embrace technology.
6. Encourage innovation.

15. AIMIA Inc. “Born this Way: US Millennial Loyalty Survey” ©2012
Telefonica.com
UMass.edu
Pew Research Center
IPUMS-CPS and Goldman Sachs Global Investment Research
Goldman Sachs Fortnightly
Thoughts intern survey, 2013
www.monitoringthefuture.org
Prosper Insights & Analytics for the Media Behavior and Influence Study
Sources
About:ShawnahSheehyhasover20yearsofexperienceestablishinginnovativedirectresponse
marketinginitiativeswithquantifiableresults.Sheisrecognizedasanindustryleaderinthe
development,executionandanalyzationofdirectconsumerresponsemarketingcampaigns.Her
uniqueapproachtothedevelopmentofbusinessstrategiescombinedwithherknowledgeofthe
marketplaceincreasescustomeracquisitionandretentionforherclients.