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Nielsen millennial mindset Italy 2016 sample

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Nielsen millennial mindset Italy 2016 sample

  1. 1. UNLOCKING A GENERATION OF POTENTIAL
  2. 2. Copyright©2016TheNielsenCompany.Confidentialandproprietary. 2 MILLENNIALS ARE
  3. 3. MILLENNIAL
  4. 4. THE GENERATION
  5. 5. Copyright©2016TheNielsenCompany.Confidentialandproprietary. 5 I’M PART OF A Percent likely to utilize/rent products or services from a share community Source: Nielsen Global Survey of Share Communities, Q3 2013 MILLENNIALS (18-34) BABYBOOMERS (55+) GLOBAL AVERAGE ASIA-PACIFIC MIDDLE EAST AFRICA LATIN AMERICA NORTH AMERICA EUROPE
  6. 6. THE GENERATION
  7. 7. Copyright©2016TheNielsenCompany.Confidentialandproprietary. 7 I WANT Source: Nielsen Global Survey of Corporate Social Responsibility, Q1 2014 PREFER TO WORK FOR A COMPANY COMMITTED TO POSITIVE SOCIAL/ENVIRONMENT IMPACT CHECK THE PACKAGING LABELS TO ENSURE POSITIVE SOCIAL/ENVIRONMENT IMPACT MILLENNIALS BABY BOOMERS
  8. 8. THE GENERATION
  9. 9. Copyright©2016TheNielsenCompany.Confidentialandproprietary. 9 AND WATCH WHAT I WANT, I am more likely than Baby Boomers to… Source: Nielsen Global Video-on-Demand Survey, Q3 2015 , Nielsen Global Digital Landscape, Q3 2014 XXX TO AGREE THAT TIME-SHIFTED PROGRAMMING BETTER ACCOMMODATES MY SCHEDULE XXXAGREE THAT WATCHING VIDEO PROGRAMMING ON MY MOBILE DEVICE IS CONVENIENT XXX MORE LIKELY TO PAY FOR A PROVIDER FOR ONLINE PROGRAMMING XXX MORE LIKELY TO SAY THEY PLAN TO CANCEL SERVICE IN FAVOR OF ONLINE-ONLY

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