Upciclo Founder and CEO: Shazia Usman

1. 1
Sustainable Present
A B2B platform for gifts that give back

2. 2
Upciclo.com is for all corporates who struggle to discover great &
green gifts and products that not only build their brand image but also help lower their
Overview :
Upciclo aims to be leader in Indian market for at
while transforming Corporate Gifting space with a focus on Sustainability and Purpose.
Upciclo Strives to become the by staying ahead of the competition and offering
our clients an
through of products,
technology and services.
one stop platform
Carbon footprint.
“Sustainable
Gifting”
“Value
Pricing”
“small Giant”
exemplary
experience
continuous innovation

3. Problem :
3
Repeatabilit
y
Discoverabilit
y
Pricing
Turn Around Time
Authenticity
Replace ability
Solution :
Eco , Certified and 99%
Made in India Products
from MSMEs
Value Priced and less
Expensive than all
competitors
Unmatched customer
experience
We beat AMAZON
business Prices and
Delivery schedule

4. Gifting & Global Sustainable Product Market
4
34% of businesses globally are already implementing
principles of circular economy.
70% companies believe that they have obligation to take
actions to improve issues that may not be relevant to daily
operations
93% more people buy a product that has a thirty party seal of
approval for trust and certification
Source: Harvard 2021 sustainability report

5. 53.08 Billion
USD
TAM
10 Billion
USD
Personalized Gifts
Market to Surpass USD
53.08 Billion by 2030 at a
CAGR of 9.69%
Report by Market Research Future (MRFR) Nov 22
SAM
220 Mil
USD
SOM
Indian IT , renewable energy
finance , Ed tech and
manufacturing companies
employ over 33 million
employees In India.
Source – ET - Jan 22
Opportunity / Market Size :
5
Personalized Indian gifting can be
split into 3 broad categories – Festival
Gifting ($7.5billion), Personal Gifting
($20billion) and Corporate Gifting
($2.5billion). Growth @200% per
annum,
Source: Verifiiedmarketresearch.com
6

6. Early Adopters / Clients:
Many More loyal logos
to be added….
5

7. Competitive Analysis:
Criteria Upciclo Brownliving (B2C & B2B) Sustainkart (B2C & B2B)
Catering to Eco Conscious
Corporates
Value Pricing
Premium Quality
Corporate Focused Products
Reverse Collection of Plastic
packaging
Real time Telecon Customer Support
service
Online Bulk Buying
Integrated logistics
Counterfeit / Imitation Brands
Priority Procurement from NGO’s and
MSME
7
7

8. B2B Business & Revenue
Model
8
Collaborators
Marketplaces
Social Media
Organic Searches
Referrals
• Target
market
capture
10%
• 5 yrs
220 mn
USD
• Average
is
between
15 -20%
• Own
products
with more
margins
EBITA
16%
• Revenue
Expected
• Net profit
12 –
18%
16.5 mn
USD
150+
Clients
68%
repeat
3000+
products
51 tonnes
of carbon
emissions
saved

9. Projections & Growth Plan
9
1,098 14,719 80,000
350,000
1,400,000
5,600,000
-15000
-18000 -2000
60,000 224,000
1,008,000
US$1,000,000
US$0
US$1,000,000
US$2,000,000
US$3,000,000
US$4,000,000
US$5,000,000
US$6,000,000
FY 20 - 21 FY 21- 22 FY 22-23 FY 23- 24 (Proj) FY 24 25 (Proj) FFY 25- 26 (Proj)
Revenue (USD) Expenses (USD) Net (USD)
Sales &
Marketing
Costs, 20%
Branding &
Strategy ,
10%
Travel &
Transportati
on Costs,
10%
Payroll and
Ops cost,
30%
Tech &
enablement costs,
20%,
Reserves,
10%, 10%
3 Yr Revenue
Projections
Split of Expenses
Rev Share India Exports
FY 23-24 95% 5%
FY 24-25 75% 25%
FY 25 -24 60% 40%
Ask: 2 CR / 250K USD for 20%
equity

10. Team
S Shazia Usman
Founder & Director
Leader with 17+ years of corporate experience offshore and
onshore. Shazia has worked with firms like Satyam, IBM , Goldman
Sachs & DixonsCarphone (London)
LinkedIn Bio:
Team Advisors & Mentors
Shireen Khan – Sales & Marketing
10+ yrs of Marketing experience
S Govardhan – Ops & Logistics
3.2 yrs of experience
Sireesha Mannemala – Technical Lead
11+ yrs of full stack development
2 Interns
Lead generation B2B
Ash Ashutosh
Global Director Solution Sales at Google (via
Actifio acquisition)
Cambridge, Massachusetts, United States
Ravi Sivaraman
Senior Finance professional with 20 years of
country and regional CFO roles in Asia Ex
CFO Sitel and P & G
Vijay Krishnamurthy
Strategic Finance & Legal Consultant
Ex CFO - Tata Elxsi- mentor IIT patna and
several others incubators
10
Contact me:
Shazia Usman
Ph: +91 8296113131
Email: Shazia@upciclo.com
Address: Amrutha Sparkling Nest, A 301/1,
83/2, Garudachar Palya, Mahadevapura, Bengaluru,
Karnataka, India – 560048
Location: https://goo.gl/maps/QDnU69EXYQxXh8428