2. WHAT PROBLEM ARE WE SOLVING?
What do we wear
today?
Western fabrics - Over paid for the label and not the cloth.
Cheap synthetic fabrics - Made in China/Bangladesh
Mill made/Mass produced styles - Digital prints
Overall, Clothes that need to be changed often, with No personality and which
does not contribute to building our heritage and knowledge.
3. SOLUTION
What can we
wear instead?
SEVEN
SAREES
Rich heritage textiles.
Handmade with care and love at clusters across the country.
A work of art available at similar prices of the cheap copies.
A product that can last generations.
Every buy keeps a family afloat.
4. A brand launched
through a category
that can...
ABOUT US
Recognise and understand quality products that lasts for
generations
Build an eco-system of conscious customers
Build our economy and bring back at least 10% of our
dead/dying heritage textiles (190) by 2026
Give 365 days business to the clusters that otherwise
have meagre means of survival
5. MARKET SIZE
Indian Saree Market
Overall India-
1 lakh Crore
(15-20 Billion USD)
South India East India West India North India
Active shoppers-
33 Crores
Average price range-
3500-4000
50% 19% 16% 15%
6. Ex:STYLUMIA, MYNTRA, LANDMARK GROUP
NIFT- Chennai
Meet Our Amazing Team
THE TEAM
NITIN*
HEMAMALINI
CDO & Co-Founder
CEO & Co-Founder
STEALTH MODE
NIFT - Chennai
NEELAM*
CMO & Co-Founder
STEALTH MODE
NIFT- Delhi
7. How we operate...
1
D2C through our own website
www.sevensarees.com
E-Commerce(Own Commerce) First - Website
and mobile webfront, Want to expand into
flagship stores by 2025 and invest in pop-ups
until then.
Own and Lease, instead of source- Set up/Work
with handloom and handmade clusters that can
work on agile supply chain (low depth, high
variety) and quick turn around.
BUSINESS MODEL
POINT OF SALE,
SUPPLY CHAIN
2
8. Who and where
OUR COMPETITION
MULTI CLUSTER
D2C
BRANDS
LEGACY
BRANDS
MONO CLUSTER
9. 2024-2025
Bring in fusion of heritages with striking own
designs : Sungudi with Mithila painting,
Mangalagiri with aari work
R&D on heritage fibers as well- eg: Banana
fibers from Chinnalapatti, Jute and lotus leaf
fibers from Bihar
Hiring, Training and Setting up teams in the
areas of Graphic designing, Textile designing,
Sales and Digital Marketing
FOCUS AREAS
PLAN
10. Roadmap 2024
FUSION DESIGN
CLUSTERS ONBOARDING
& BRAND BUILDING
GOVERNMENT ECO-SYSTEM INVESTERS
ASK
25+
50
MARKETING
600K
Grants specific to
handloom/handcrafts
clusters
Trend Prediction for ethnic wear category
Data on trend movements on colors and social
media specialist mentoring
onboarding new clusters
R&D of new fibers
Team Building
Funds to focus on
11. TRACTION
Some metrics for
you!
Website visitor growth on
www.sevensarees.com
Jun 2023 - Oct 2023
Visitors
Sessions
Average session duration
22,041
23,383
1.38
June July Aug Sep Oct
0
2,000
4,000
6,000
8,000
12. TRACTION
Sales growth
Jun Jul Aug Sep Oct+Nov
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
JUNE 2023 - OCTOBER +
NOVEMBER 2023 (TILL DATE)