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Going Green Presented by: Christina Lai, Shuochieh Lee, Erick Martinez, Sharyn Nantuna, Angela Romero, Cindy Wu, Nicholas Scimia, and Nicholas LoPiccolo. Presented to: Robert Strong
Executive Summary ,[object Object],[object Object],[object Object]
Primary Research  ,[object Object],[object Object]
Target Survey Consumer Background Info. Gender Shopping Frequency
Recycle   Awareness Recycle or Not
Recycle Awareness Part II
Target Going Green
Target Going Green Part II
Online Survey Results
 
 
How Important Is  “Going Green” In Your Life?
Are Target Customers Interested in Recycling Programs In-Store?
How   Effective Do You Think These Type Of Going Green Projects Will Be In Increasing Awareness About The Environment
Secondary Research  ,[object Object],[object Object]
Objective ,[object Object],[object Object],[object Object],[object Object]
Rationale for Sustainability ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object]
For example. . . ,[object Object],[object Object],[object Object],[object Object]
[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Trade In & Recycling Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Green Label Promotional Program  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Here For Good  $3.99 12.5fl. oz. Mrs Meyer ’s Basil hand soap * $ 5 dollars gift card when you buy 5 sustainable  “green label” products
In Store Signage Positioning
Institutional Advertising ,[object Object],[object Object],[object Object],[object Object]
Here For Good and Green
Here For Good
 
Institutional Advertising Positioning
 
Appendix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Target: Going Green

Editor's Notes

  1. Size