The baking studio

1. A Venture of Purple Apron LLP
Where Flavours Become Art

2. EXISTING
CHALLENGES
Run of the mill cliché bakeries serving
same products
Cakes made of whipped cream and
margarine based buttercreams.
No real flavours, only essences and
artificial substances
Lack of quality ingredients used resulting
into substandard products
Cakes getting damaged during delivery
Huge gap between high end patisseries
and low key bakeries

3. Introduction to Pastella
Founded in March 2021, by three women entrepreneurs with 15+ years of collective baking experience
Originally meaning “Batter” in Italian, it is also a play on the word ‘Pastel’; the colours we associate the
most.
4.8/5 rating on Google, 4.3/5 rating on Zomato
50% repeat customers, 100% success rate on our signature desserts.
Baking Studio in Indira Nagar, Bangalore offering cakes & artisanal desserts

4. Flavour driven desserts and
baked savouries with unique &
complementary flavour pairings
Zero Preservatives or artificial additives;
no adulterated or substandard
ingredients used like margarine,
Vanaspati or whipped cream
Experience & story based products
with multi-dimensional textures
and flavours that engage
Premium ingredients and fresh
local produce to maintain quality &
integrity of the product
Bridge the price gap between high-
end patisseries and local bakeries
What We Offer
TRUST
FLAVOUR
QUALITY
PRICE
STORY

5. Brand Positioning in Bangalore
Traditional Progressive
Price (High)
Price (Low)
Iyengar Bakery
Target customers
Foodie
millennials
Corporates for
anniversary and
birthdays
Families with
young children

6. Products & Services / Verticals
B2C Classes Consulting
CAKES DESSERTS SAVOURY & OTHERS PARTNERSHIPS
1. Standard Rustic
designs and
flavours (starting
half kg) –
turnaround time
4 hours –
available online
2. Custom cakes –
2kg onwards
1. Airmenu,
Zomato – tubs,
brownies, bars,
tarts
1. On order basis –
focaccia, buns,
rolls, tarts
1. Collaboration
s with
restaurants,
QSRs
1. Masterclasses
and
Workshops at
corporate
events
1. Curate desserts
for new and
existing cafes
and restaurants –
menus, recipes,
staff training
2. End-to-end set
up of new cafes
and restaurants –
including
vendors, kitchen
layout, staff
hiring & training

7. Key Ask
Pastella is in market to seek strategic partnerships and investors.
Company is currently
bootstrapped
Total of 12L has been
invested by the
founding team
Company is currently
profitable with gross profit
approximately 20% of GMV

9. A Venture of Purple Apron LLP

10. Appendix
www.instagram.com/pastellabakingstudio
www.pastella.in
https://airmenus.in/pastella/order