- eAkrishya Innovations aims to create an ecosystem for electronic assets to complete their lifecycle through organized reverse logistics in the electronics industry.
- Their solution involves using biorefinery technology and bioleaching to economically and sustainably extract metals from e-waste, providing an environmentally friendly alternative to conventional hydrometallurgical processes.
- They also plan to implement blockchain-based asset tracking to monitor the second lifecycle of devices through QR codes and reduce the 90% of e-waste currently handled by the informal sector.
Breaking the Kubernetes Kill Chain: Host Path Mount
Circular Economy Startup Tackling E-Waste
1. eAkrishya Innovations
Circularity
1
mission
• Organised Reverse Logistics in Electronics Industry
vision
• To create an ecosystem for electronic assets to complete its lifecycle
impact | Reduction of Carbon Footprint with reuse of tech assets
2. problem
2
2019 UN
Report on
e-waste
generation
•Global – 53.6 MT (20% recycled)
•India - 3.2 MT (10% collected)
•US – 6.9 MT
•China – 10MT
Conventional Hydrometallurgical process of metal
extraction has economic and logistic challenges
•Economically not viable, high cost of recovery
•Centralised process has logistics challenge
•Furnace demands continuous supply of e-waste
Operational & Logistics challenges
•Poor Asset Tracking and Collection
•Informal sector controls 90% of e-waste
•Lack of authorised players in Pre Owned PC market
•Refurbished PC market is not matured in India
•Consolidation of working PC peripherals from e-waste
3. Solution| e-waste recycling
BioRefinery - with bioleaching technology, e-waste
recycling will be the most environmentally friendly way of
extracting metals from urban mines & also economical
● Economically viable
● Can be setup in small cities
● eAkrishya has a 1 year roadmap for extracting rare metals through
bioleaching process
● Europe has taken a step in this direction
● ‘MINT’, NZ has setup the 1st BioRefinery e-waste plant
3
4. Solution| Asset Tracking
● BlockChain based asset tracking
solution, which can track the second
lifecycle of an asset until collection /
end-of-life
● Time & Specs (Device) will be captured
on QR Code & stored on Blockchain
● QR Code sticker pasted inside the
device will help track the device until
collection /EoL (End of Life)
4
5. Opportunity
● EPR (Extended Producers Responsibility) License issued by Central
Pollution Control Board (PCB) will empower circular economy
o EPR mandates OEM/ODM to take financial and/or physical
responsibility for managing the disposal of their products after
the end of their lives (EOL)
o Under the EPR mechanism, either the producer or a delegated
third party – the PRO ‘Producer Responsibility Organisation’ –
must collect 70% (their products) of the waste for recycling or
refurbishing, effective from 2023
5
6. Competitive Landscape
● No direct competitors
● Blue Ocean
● First use case in this sector
● Fragmented players and E-Waste recyclers (Indirect competitors)
# Europe and UK have started work in this direction
# India needs research on the process and machinery in Bioleaching
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7. Scalability-Sustainability-Impact
● Asset Tracking solution will be open source for mass adoption
● Local engineers will be trained and allotted with a Franchisee
outlet, the model will be funded through government EDP project
● Impact – Environment, Entrepreneurship, Social, Rural
Empowerment
● eWaste processed at source will reduce carbon footprint
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8. Timing significant waves of shifts in
regulations, consumer behavior & culture
● Indian government announced a ‘Waste to Wealth’ mission in
August 2021, focusing on utilising waste for better use.
● MCA’ s “Right to Repair framework” is ON
● India is in a transition phase from linear to a circular economy
● EPR - Extended Producers Responsibility
● CER - Corporate Environment Responsibility
● High PC penetration post GST in Tier 2 and 3 cities
● High PC consumption for online class, post covid
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9. Awards & Recognition
● STPI - Winner of Chunauthi 3.0 by STPI, Bhillai
● DIPP113716 - DPIIT Startup recognition under "Waste
Management" industry sector
● Villgro - Selected to the IMMpact program conducted by
Villgro Innovations Foundation, in collaboration with
researchers from University of Chicago Booth School of
Business and Harvard Business School. The selection
process was competitive and only a handful of startups,
have made the cut!
9
10. financials
● Sales of refurbished and pre-owned PCs
● EPR partnership with OEM, ODM and E-Recycling companies
● Service revenue from FOCO outlets
● PC-as-a-Service (PCaaS) or Device-as-a-Service (DaaS)
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funding
₹10m for a period
of 12 months
growth by 12th month
• Sales | 2000 units/ month
• EPR partnership with one OEM
• Timestamp on 25% of the 2nd lifecycle assets
revenue
•Y1 revenue | ₹20m
@ 20% profit
2020
$850m | 4m units
2023
$3 bn | 15m units
Indian market size
11. Founder Profile
11
Mahesh KC is a technocrat, strategic thought leader, has spent the past 18 years
helping companies grow, working with some of the most talented and great
minds.
Blessed to work at Indian Express, Deccan Herald, Quess Corp and some of the
most interesting and innovative startups.
His recent work in the startup ecosystem were in the E-Waste Management &
Agri Food Supply Chain space & Cybersecurity ecosystem.
Mahesh’s creativity driven technology innovation and talent provides industries
and startups with a substantial competitive advantage.
Strong supporter of RIGHT to REPAIR movement and has special focus on
Innovation, Entrepreneurship Development, Circular Economy, Business & IT
Strategy alignment, Process Design & Improvement.
12. team
Prof. Muttagi SK
●Scientific Advisor
40+ years in Metallurgy
& Research
Was heading Innovation
wing at VTU and VGST
(Vision Group of science
& Technology)
12
Pushpa HR
•COO
15 years in Retail
& Food Sector
Mahesh KC
•CEO
Technocrat with
20+ years in IT,
Media, Startup
ecosystem
Yamini Wilfred
•CMO
18+ years in
Telecom,
Banking and
Startups
Madhumalathi
• Environment Engineer
12 years of experience
in EHS, Safety Audit
Awareness on waste
handling and
Processing