Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Strawcture Eco
1.
2. The world will build an equivalent of adding an
entire New York city, every month, for 40 years!
Building Green is no longer JUST a choice. It’s a need!
Building Operations
contribute 28% to Global
GHG emissions…
3. Circularity Non- fossil based
material
Decentralized, scalable
supply chain
What’s needed?
Enabling Carbon
sequestration
6. The European and American Markets
are growing fast in the domain!
Market
Global
TAM
$320 bn
India TAM
$20 bn
India SAM
$2.3 bn
Dry wall Building
Material Market
7. Properties Gypsum Panels
Fiber Cement
Board
Plywood MDF Agribiopanels
Thickness Swelling
(in 2 hrs) 10% 8% 10-14% 10-14%
8.5%
Fire Resistance
(Class) B1 B1 B1 B2
CLASS A
Thermal Conductivity
(W/M-k) 0.19 0.172 No No
0.0195
Breaking Load (MPa)
5.2 10 N.A N.A
17.82 MPa
Acoustic Insulation
34-37 29 N.A N.A
40 dB
Price (12 mm thickness) INR 20- 75/ Sqft INR 25- 65/ Sqft INR 75- 150/ Sqft INR 40- 75/ Sqft
INR 55- 95/ Sqft
VOC Traditional building materials emit upto 450 μg/m3 VOC
Zero VOC
Competition Landscape
8. Domestic Market
Trials On-going in UK
Exports Market
Target Cities in India for next 18
Months
North : NCR, Chandigarh
South : Bengaluru, Hyderabad, Chennai
West : Mumbai, Pune, Goa
GTM and Business Model
Target
segments
Corporate Offices
Partitions | Ceilings |
Acoustics | Furniture
Hospitality
Partitions | Ceilings |
Acoustics | Furniture
Institutional Buildings
Partitions | Ceilings |
Acoustics | Furniture
Retail Stores
Partitions | Ceilings |
Furniture
Design
Exhibitions
Linkedln Targeted
Ads/SMO
Channel Partner/
Distributor
Architects/ PMCs/ Green
Consultants
9. 95+ Customers I 125,000 m2 sold I 9000 MT CO₂ offset Notable
clients
11. Sustainable paint
and Plaster
▪ Zero VOC solvents
▪ Natural binder
▪ Water based
AgriBioPanels:
▪ E1 certified panels made
from 96% Biomass
Magra:
▪ 100% Natural Biodegradable | Recyclable
▪ Replacement of Stonewool, Glasswool and PET
▪ Absorbs VOC rather than emitting it
2019 2022 2023
Honeycomb Framing Systems:
▪ 100% recycled cellulose waste
▪ 40% reduced dead load than Steel/
Wooden Framing
▪ 30% better Impact Strength
▪ 30% increased Thermal & Acoustic
Insulation
2024
Product scaleup Plan
E0 Product line:
▪ 100% biobased binders (Soy)
▪ Ongoing Research on alternate crops (Corn,
Cassava, Coconut)
12. Diversifying
fiber
composition
How?
Value chain stability & Operational capability
MAGRA: Western Rajasthan
Current capacity 20 Tonnes from 350
families
Potential capacity 875 Tonnes from
5000 families
Potential Annual
sales for main SKU
Potential 120.4 Cr
(USD 14.46 Million)
Strategically
setting up
decentralized
factories
AGRIBIOPANELS: UP, Karnataka, West Bengal
Available surplus in top 3 states 200 Million Tonnes
Material reqd. for 1 factory at full cap. 7500 Tonnes
Number of factories possible > 26,000
Total Annual sales for 1 factory INR 13.5 Cr
(USD 1.62 Million)
13. Funding & Grant utilization
52%
36%
12%
FUNDING RAISED TILL DATE:
USD 674,000/-
Equity Funding Grant Prizes
DLF FAMILY OFFICE
PRODUCT 2: MAGRA
28% (35k SGD)
32% (80k SGD)
12% (30k SGD)
40%
20%
35%
5%
FUNDING UTILIZATION BREAKDOWN
Team Product Development
Marketing & Business Devpt. Machinery
14. Founder, CEO
▪ Full time team of 10 people
Chief Product Development
Head
Chief Operating
Officer
Leadership
Partners
Jindal Social Entrepreneur
Award 2020
22nd UN Social Impact
Winner, NYC
Green Project Winner
Grant
Select awards
2019