3. 3
Earth Facts - 2070
• Waterwill be a rare resource
which will be available in
half glasses only for
drinking daily
• Clothing will be disposable
forlackof waterto wash
• Average life expectancy is
35 years
• A charge would be levied for
the airwe breathe foreach
adult everyday
* Source: Article published in the magazine "Crónicas de los Tiempos“, in April 2002. Author: Dr. A. P. J. Kalam
4. 4
Economy & the Environment – current
trends
Economic growth rate of 8% expects energy
consumption to grow by 4.3% (2007)
India in 2007 imported 70% of it’s oil requirements.
By 2031, this would be 90%
By 2031 India would need to add over40,000 MWof
electric generating capacity every yearto address
growing infrastructure needs
It is expected that 70% of the infrastructure that
will exist in 2030 is yet to be built
Source: Need for a Paradigm Shift – Opportunities for Indo-Canadian Dialog in Energy, April 2008
5. 5
Banking & it’s unique position in the
economy
Highest opportunity to see with 400 million Indians
transacting at an average 4-6 times a month
Occupies space of primary lender& custodian to
individuals at large
Bankerand consultant to large, mediumand small
industries
Invests in large scale projects forinfrastructural and
otherlong term growth projects
Circulates funds to generate money in various
markets
6. 6
The Global Opportunity forGreen
Size of Opportunity
Cumulative net savings fromenergy efficient
products in US by 2012
$ 84 billion
Global fuel cell and distributed hydrogen
market by 2015
$ 15 billion
Estimated solarindustry revenues by 2010$ 18.6 – 23.1 billion
Worldwide investment in clean energy in 2009$ 100 billion
Demand forprojects generating GHG emission
credits by 2030
$ 100 billion
Value of Low Carbon Energy Market by 2050$ 500 billion
Source: Corporate Governance and Climate Change: The Banking Sector A Ceres Report, January 2008
7. 7
Captialising on the Opportunity
Promotion and launch of energy efficient products and services
Assist corporate, SMEs, suppliers to early adoption of
environment friendly practices through:
Riskmodeling to include environmental risk
Incentivise customers – corporate & individual forgreen
practices
Green fund investment, trading and distribution – similarto
commodities like bonds
Renewable energy certificate exchange
8. 8
Going Green at ICICI Bank
Benchmarking bank’s carbon footprint and efforts
towards carbon neutral activities
Environment friendly employee activities &
engagement
Building awareness & providing green options to
customers
Investment in green projects
9. 9
Driving the Movement
ICICI Bank
Go Gre e n
Employees
CustomersGreen Partners
Products
Participation
Partnership
10. 10
• POWERGO GREEN Contest-
550 entries
• Credit Cards e-statement
• Paperless COD/COE meetings
meetings
• Use of CFL Lamps
• Auto PowerOff forall PCs• Go Green in internal
newsletters
• E-Greetings
• Go Green in product & process
notes (PAC)
Employee Participation
11. 11
Employee Participation
• Use of e-Memos forinternal
approvals
• Green section in I-Voice, ICICI
Bankemployee forum
• Celebrating Green Events-
World Environment Day, Earth
Hour
• Regulated AC temperature
• Green message on Visiting
Cards (recycled paper)
12. 12
CustomerEngagement
• Green Events- World
Environment Day, Earth
Hour
• Green messaging across
touch-points/
www.icicibank.com/gogreen
• Driving B2 & InstaBanking-
Paper-less/Travel-free
banking
• Incentivising Green life-
style- Green Vehicles &
Housing
• E-Statement Drive
• Rationalisation of physical
customercommunication
13. 13
• Eco friendly gifting to all
customers/relationships
• Green themed activities at
branches
• Launch of paperless, low
energy e-branches
• E-LokAdalat in Delhi
CustomerEngagement
14. 14
Employee Participation – Way Forward
• Reduced eWastage by
upgrading existing PCs
• Monthly green hourat
branches
• Monitoring use of printers
• Contest –Green Teamfor
paper& energy consumption
• Use of paperwith higher
recycled percentage
• Carpooling across offices and
branches
• Education of the Green Way of
life through partnerships with
NGOs
15. 15
CustomerEngagement – Way Forward
• ATMchargeslips to carry
green messaging
• Green Callertunes forcall
center, landlines & corporate
mobile connections
• Green communication over
IVRand hold tunes
• Continued promotion of
online banking
• Shift to bio-degradable
credit/debit/prepaid card
plastic
16. 16
Footprint Mapping @ICICI Bank
Carbon, Water, Paper
& Waste Footprints
Mapping at bank
facilities
Carbon Footprint
Benchmarking
In-house Emission
Reduction (GHG)
Carbon Footprint
Offset
Carbon Footprint
Road Map
Land
Carbon
Energy
WaterWaste
