This article relates to media marketing and media buying

1. Media Marketing
• New media marketing includes promoting
products, services and brands through the
evolving online channels. It often takes on the
connotation of becoming a media provider as
content marketing becomes an increasingly
valuable and pervasive marketing tool, and
every organization has the talent to become a
publisher and industry voice in the new media
age.

2. • As web has become a primary source of all research,
communication and other tasks, marketers have completely shifted
from the traditional way of marketing to online marketing. New
media have become a relevant source of marketing tool, helping
businesses to reach the zenith. New media marketing channels
include:
• Websites and website content
• Search engines
• Social media networks
• Email newsletters
• Online video
• Online forums
• Content aggregators

3. Organizations utilizing new media promoting
regularly struggle to decide the adequacy of their
campaigns. However, web-based social networking
platforms have taken off analytics features, for
example, Facebook Insights, that enable
organizations to monitor and track action on their
online networking pages and substance. As of now,
the normal business utilizes approximately six
informal networks – The larger part of B2Cs lean
toward Facebook, while B2Bs see LinkedIn as most
significant.

4. • In addition to web conversions, popular metrics
included in new media marketing analytics suites
contain bounce rates, dwell time and overall website
traffic. Each of these figures provides companies with a
clear picture of their marketing campaign success and
helps them to plan accordingly for their next step.
• With the growth of new media tools, you don’t need to
talk much as a salesperson, but you can gain everything
through online platform. You just need to plan wisely
and you can be a real success in the market.
Brainware University , Kolkata