Social Media Marketing for SMEs - BNI IZAQ

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A short 20 minutes presentation slides on how small businesses can use social media to market their business

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Social Media Marketing for SMEs - BNI IZAQ

  1. 1. Social Media Marketing for SMEs<br />
  2. 2. What You Will Learn<br />How Social Media Can Be Used in B2B Marketing<br />How to Reach a Large Audience Outside Your Current Contact<br />How Do You Evaluate Each Platform<br />The “Next Big Thing” in Social Media Marketing<br />
  3. 3. Brief Introduction of social media<br />
  4. 4. What is Social Media?<br />SocialMediais Basically aConversation<br />
  5. 5. Buying Decision Funnel<br />
  6. 6. Top Four Networks<br />Facebook<br />LinkedIn<br />YouTube<br />Twitter<br />
  7. 7. How social media can be used in b2b marketing<br />
  8. 8. Supply Chain Online Community<br />http://ow.ly/2xpPQ <br />
  9. 9. Kinaxis Social Media Strategy<br />Goals<br /><ul><li>Double web traffic
  10. 10. Double conversions (leads)
  11. 11. Foster a greater awareness of the company’s supply-chain management solutions</li></ul>Strategy<br /><ul><li>Drive interest from key online locations to Kinaxis community site and create highly engaging, content rich “home” for supply chain experts.</li></ul>Results<br /><ul><li>2.7X increase in traffic to Kinaxis.com
  12. 12. 3.2X increase in conversions (leads)
  13. 13. Over 3339 members and counting
  14. 14. Double digit subscription growth </li></li></ul><li>Piper Aircraft Flies into Social Media<br />http://ow.ly/2xrvQ <br />
  15. 15. Piper Aircraft Social Media Strategy<br />
  16. 16. How Do You Evaluate Each Platform<br />
  17. 17. Facebook <br />
  18. 18. YouTube<br />
  19. 19. Twitter<br />
  20. 20. LinkedIn<br />
  21. 21. LinkedIn<br />
  22. 22. The “Next Big Thing” in Social Media Marketing<br />
  23. 23. Location Based Marketing<br />
  24. 24. Key Points<br />
  25. 25. The 3 E’s of Content Marketing<br />Educate   <br />Enlighten<br />Entertainment<br />
  26. 26. Contact Me<br />
  27. 27. Contact Me<br />Facebook.com/roderickthespeaker<br />Twitter.com/rodericklow<br />LinkedIn.com/in/roderickthespeaker<br />Rodericklow.com<br />AdonaiTraining.com<br />

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