2023 - Between Philosophy and Practice: Introducing Yoga
Small Business Social Media
1.
2. Why Social Media?
1. Increases web traffic
2. Builds new partnerships
3. Generates good sales leads
4. Increase in search engine rankings
5. Reduces overall marketing expenses
2010 Social Media Marketing Industry Report, which surveyed 1,898 small business owners
Median Age 40-49; 60% Female; 56% devote 6 hours or more a week
3. Social Media Stats
• Companies that blog generate 67%
more leads per month. Source:Hubspot, State of Inbound Marketing Lead
Generation Report, 2010
• 69% of B2B marketers are shifting their
budgets toward social media. Source: MarketingSherpa,
October 2010
• 41% of B2B companies are acquiring
customers through Facebook. Source: Hubspot, State of
Inbound Marketing Report, 2011
• Social media helps B2B marketers
improve search results. Source: BtoB Magazine, July 2010
4.
5.
6. U.S. web users averaged record-high 36 hours online in January.
62% Female
3x more users have post graduate degree
