Brand Worship 3 Believe
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Customers are no longer buying mere products. Now we want to buy into a belief system. This requires you being clear about your doctrine, manifesto and agreements.
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Brand Worship 3 Believe
- 1. BRAND WORSHIP TURN YOUR CUSTOMERS INTO A CULT FOLLOWING Book Rapper
- 2. A Visual Presentation by Geoff McDonald and Book Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
- 3. Book Rapper tracks trends digs up big ideas presents them visually creates actions for you to do
- 4. The Book
- 5. Brand Worship is derived from...
- 7. By... Douglas Atkin
- 8. The RAPs
- 9. Each RAP comprises... RESOURCES : anything you use to generate wealth. ACTIONS : an act of will, a deed completed. PROFITS : to gain an advantage or benefit.
- 10. The Brand Worship RAPs...
- 11. RAP1 : The Culting Edge
- 12. RAPs 2-10 : The Brand Arrow
- 13. Touching Meaning Cause Build Belonging Believe Demonize That’s Committing this one! Leading
- 14. RAP11: Your Brand Plan
- 15. RAP3 Believe
- 16. Belonging and believing are...
- 17. ...bedfellows.
- 18. We need to belong to...
- 19. survive
- 20. And, we need to have similar beliefs to...
- 21. ...create a common world so we can...
- 23. Consumers are no longer buying...
- 25. ...they’re buying into a belief system.
- 26. And, this means they’re buying into...
- 27. communities of like-minded people with...
- 29. AGREEMENT DOCTRINE MANIFESTO Three Elements of Your Beliefs
- 30. DOCTRINE : What do I believe?
- 31. AGREEMENT : The Socialization of Belief
- 32. MANIFESTO : What does my Charter say?
- 33. RAP3.1 Doctrine
- 34. What do I believe?
- 35. Traditional marketing has focused on...
- 36. demographics and pyschographics to...
- 38. The new approach is to...
- 39. present your brand based upon...
- 40. ...what you believe and...
- 41. ...attract customers to you.
- 42. The Moonies believe God has...
- 43. ...a feminine and masculine nature.
- 45. ...believe it is worth paying a little more to...
- 46. ...pollute a little less.
- 48. “don’t be evil”.
- 49. What do you believe?
- 50. What is true for you about your industry?
- 51. What do your members believe?
- 52. Action: Distinguish your beliefs.
- 53. What is true for your organization?
- 54. What are you aspiring to?
- 56. Are you living true to what you say?
- 58. RAP3.2 Agreement
- 59. The Socialization of Belief
- 62. We need others to...
- 63. confirm, practise, support, enhance and believe
- 64. confirm, practise, support, enhance and believe
- 65. confirm, practise, support, enhance and believe
- 66. confirm, practise, support, enhance and believe
- 67. confirm, practise, support, enhance and believe
- 68. confirm, practise, support, enhance and believe
- 70. Collective agreement is the basis for...
- 71. ...determining our sense of the world.
- 72. Traditionally we relied on...
- 73. ...geographic locations to provide...
- 75. Thanks to a mobile workforce...
- 77. ...we’re collaborating and interacting
- 78. ...in new ways
- 79. ...with people from all over the world.
- 80. In this context,
- 81. brands have emerged as...
- 82. legitimate communities for people to...
- 83. ...belong to and believe in.
- 85. ...the strength and frequency of...
- 88. on belief and commitment.
- 90. Create ways to interact with and...
- 91. meet with your community as often as you can.
- 92. This is the shortest,
- 94. and strongest
- 95. ...way to build belief within your group.
- 96. When’s your next meeting?
- 97. When are you meeting after that?
- 98. RAP3.3 Manifesto
- 99. What does my Charter say?
- 100. Your Manifesto is a documented account of...
- 101. your beliefs and your worldview.
- 102. Perhaps the most famous manifesto is...
- 103. the US Declaration of Independence.
- 104. It begins with the immortal line:
- 105. “We hold these truths to be self-evident…”
- 106. Notably, it was created at the launch of...
- 107. ...brand “USA”.
- 108. and it was a collaboration of like-minded souls.
- 109. If you’re a demi-god like Steve Jobs
- 110. you might get away with writing your own manifesto,
- 111. particularly if you’re just starting out.
- 112. Otherwise you’ll need input from...
- 113. ...your community.
- 114. This
- 115. might
- 116. take
- 117. time.
- 118. The Body Shop Charter took 18 months to produce.
- 119. Use your manifesto as the basis of your...
- 120. ...marketing and promotion to ensure...
- 123. Actions: Start writing or start listening.
- 124. Turn your brand plan into...
- 125. ...a manifesto that you live by.
- 126. Want More?
- 127. This has been an introduction to the Brand Worship RAP.
- 128. The Brand Worship RAPs...
- 129. RAP1 : The Culting Edge
- 130. RAPs 2-10 : The Brand Arrow
- 131. Touching Meaning Cause Build Belonging Believe Demonize That’s Committing this one! Leading
- 132. RAP11 : Your Brand Plan
- 133. BR Members can get the complete set of We Blog RAPs at... www.BookRapper.com/members
- 134. Otherwise, to get the full Brand Worship RAP...
- 135. here’s a secret link...
- 136. ...as long as you don’t tell the members...
- 138. Email Me! Geoff McDonald... Book Rapper Book Rapper provides Author. innovation + leadership workshops and keynote presentations based upon the hot trends in the books we RAP. We can help you profit from the ideas in this RAP.
- 139. Read the Book Rapper Blog... www.BookRapper.com/blog.html
- 140. Look out for more slideshows at... www.BookRapper.com