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Mbrand3 - Model Case - Telecom [English version]

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Presents various advertising campains in the Telecom industry.
See what SFR, Orange and Bouygues, the 3 titans in the mobile telecom industry in France, have done in terms of mobile marketing
Mbrand3 is the 1st Mobile Advertising independent Network in France

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Mbrand3 - Model Case - Telecom [English version]

  1. 1. Mobile - Marketing - Media Telecom Sector May 2013
  2. 2. Orange Services campaign Date : June 2013 Format : Interstitial HTML5 Site: General Rotation iPhone andAndroid application Redirection:
  3. 3. Orange Services campaign Date : June 2013 Format : Interstitial HTML5 Site: General Rotation iPhone et Android applications Redirection:
  4. 4. M6 mobile by Orange campaign Date : June 2013 Format : Banner Support : General Rotation on the Pack Music applications Redirection:
  5. 5. Orange Sosh campaign Date : April 2013 Format : Banner Support : iPhone applications Closer – Grazia – Sportytrader - Voyages Redirection:
  6. 6. Orange Sosh campaign • Context: Orange launches a Sosh community. • Goals: Orange launches a new mobile brand, Sosh, which offers subrsciption with low prices and without commitment. A 100% digital brand. Orange plays with words « Qui m’aime me Sosh », or « On skeep in Sosh », and « Les Mains dans les Sosh ». Theses are the catchphrases of this campaign, truly targeting the youth, which enven the signature tells everything : “Join the mobile Sohiety” • Device: Mobile campaign with Banner, Interstitial and Expand banner.
  7. 7. Orange 4G campaign Date : January 2013 Format : Interstital + banner Support : iPhone + iPad + Android applications Nouvel Obs / Tom’s Guide / Tom’s hardware Redirection:
  8. 8. Orange & moi campaign Date : January 2013 Format : Interstitial + banner Support : iPhone applications Redirection:
  9. 9. Orange CinéDay campaign • Context: Orange launches its CinéDay offers • Goals: Orange offers every Tuesday a ”Buy one get one free” concept with Cinema tickets to all its clients. For this purpose, Orange launches an application Orange CinéDay which allows to download a guest code in order to benefit from the offer. • Device: Mobile campaign with Banner, interstitial, and Fix travel with redirection to the CinéDay application
  10. 10. Orange Maison connectée campaign • Context: Orange opens its doors in the connected house • Goals: Orange had installed a connected house in 24 french cities. This connceted house offers the possibilty for user to try music, games and TV. • Device: Mobile campaign Banner and Interstitial.
  11. 11. Orange Rock Corps campaign • Context: Orange launches the 3rd RockCorps edition. • Goals: Orange RockCorps works for a few years on the simple concept of spending 4 hours of your time for a charity, and receive a ticket for an exclusive concert. To promote the 3rd edition, Orange rockCorps used the goo atmosphere between the volonteer in order to realise a musicla performance in the heart of Paris. • Device: Mobile Campaign with banner and interstitial with redirection to the video.
  12. 12. SFR Red campaign Date : April 2013 Format : Interstitial Site : General Rotation iPhone + Android applications Redirection:
  13. 13. SFR ADSL campaign Date : January 2013 Format : Interstitieal Support : General Rotation iPhone + Android applications Redirection:
  14. 14. Fibre SFR campaign Date : January 2013 Format : Interstitial Site: iPad application Redirection:
  15. 15. SFR Dress on Journal Du Net • Context: SFR creates un partnership with Journal du Net. • Goals: A dress and an advertorial of SFR on the site Journal du Net for a period of 2 month
  16. 16. SFR formule Carré campaign • Context: New mobile subscriptions launching by SFR. • Goals: New offer Carré web starting 37€ / month. This campaign’s aim is to present and promote these new offers. • Device: Mobile campaign with banners and interstitials
  17. 17. SFR Pro campaign • Context: SFR comunicates on its professional offers. • Goals: Starting sept 2011, SFR commmunicates on its professional offers. Makes discover the new offers through attractive Smartphone (iPhone, Blackberry…) and overwhelming prices. • Device: Mobile campaign with banners and interstitial on premium sites visited by the professional users.
  18. 18. SFR ADSL rentrée campaign • Context: SFR communicates on its neufbox offers. • Goals: From sept 2011, SFR communicates on its neufbox offers. In this aim, SFR put the emphasis on the service’s quality and speed through a funny campaign. • Device: Mobile campaign with banners and interstitials
  19. 19. SFR Multi-pack campaign • Context: SFR communicates on its Multi- packs offers • Goals: Dès la rentrée 2011, SFR communique sur ses forfaits Multi-pack. The multi-packs offer includes the mobile and the neufbox subscription. Through this campaign, SFR offers a reduction on the multi-packs. • Device: Mobile campaign with banners, interstitials and fixed travel.
  20. 20. Bouygues Neopro campaign • Context: Bouygues presents its professional offers. • Goals: Through this campagn, Bouygues enhances its offers designed for professionals, with a discount for people keeping their old number. • Device: Mobile campaign with banners and interstitials on premium sites
  21. 21. Bouygues client relationship campaign • Context: Bouygues communicates on its client relationship. • Goal: For the last 5 years, Bouygues is elected n°1 regarding client relationship in internet and landline. • Device: Mobile campaign with interstitials
  22. 22. Bouygues B&You campaign • Context: Bouygues communicates on its new offers • Goals: Bouygues Télécom just annouced the lauching of its new offer targeting the youth, with 2 subcritpion models, with unlimited call and messages, 24,90€ and 36,90€/month. For this new offer without commitmentand exclusively online, the operator created an new brand : B&YOU • Deivce: Mobile campaign with interstitial and travel formats
  23. 23. Bouygues Eden campaign • Context: Bouygues Telecom presents a new offer’s generation called Eden. • Goals: Bouygues Telecom presents its Eden offers through a new fidelization strategy which allows the clients to change their mobile offer freely and without make a new commitment, starting from 3 month of subcription. • Device: Mobile campaign with interstitial and travel on premium sites.
  24. 24. Mobile – Marketing - Media Thank you! Don’t hesitate to contact us for further information: Sales Team @: sales@mbrand3.com  : +33 6 75 43 48 06 220-224, boulevard Jean Jaurès 92100 Boulogne-Billancourt

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