VP

1. A1 – Vision Plan and 1-Year Project Plan
Student Name: Diamond Turner
Artist Name: Seth Bryan
Artist Website URL: https://sethbryan77.wixsite.com/sethbryan
Executive Summary:
Seth Bryan is a promising artist, Seth has written all of his EP’s and has performed at
numerous of events. He has performed at the Greensboro Coliseum, UniverSoul Circus,
and numerous of church events. Seth has the experience and passion to make it in the
music industry. He has networked and met numerous of people and has gained fans from
different places. By booking shows and selling out venues, Seth can continue to grow and
establish himself as an artist.
How he plans to execute this vision is by implementing strategies to help him reach his
target market. Seth’s target market are millennials. What will benefit him to reach this
audience is to post more on social media platforms. Word of mouth is good for churches
and to reach more of the target market social media will be a great strategy. Seth can also
live stream from his home church to still collaborate social media users as well. Seth has
collaborated with artist and reached up to over 6,000 views on YouTube he has a lot of
untapped potential. Seth can reach out to radio stations and use social media platforms to
reach his target audience. Creating more content such as lyric videos and collaborating
with other artists can push Seth to the next level.
By posting 3-4 times a week and spending money on Facebook and Instagram ads he can
reach a wider audience. Creating more studio time and building a EPK will help Seth get
to the next level. Seth can collaborate and reach out to other music artists that are
established in the same genre to reach a bigger audience. By reaching out via Instagram
and partnering with different artists teams we can meet and discuss working together. By
gaining more press coverage and already with amazing unique talent he can make his
mark in the music industry.
Vision Statement:
Seth’s vision is to take his listeners on a spiritual, musical journey. His vision is that
though his music he can bring hope, empowerment, and bring restoration to people’s
lives.

2. Short Term Goals & Objectives:
1. Get more Instagram followers get at-least 300-400 more followers in first 1-2
months. In order to achieve this, we will create a social media strategy and post
more and spend money on social media marketing agency that can guarantee
followers with the set allotted amount of time.
2. Post 3-4 times a week on social platforms to grow fan base. In order to grow fan
base, we will spend $30 a month in Facebook and Instagram ads through a
promotion company to achieve this goal.
3. Play in more shows at local churches. To achieve this, we will reach out to local
churches to set a meeting and then schedule a time and date to perform at venues.
First, we will start at the home church By Faith in Christ and live stream the
performance.
Long Term Goals:
1. Tour with a Kieran the Light within a year. To achieve this, he will have a larger
fan base, and reach out to Kieran via Instagram, and have worked on Instagram
page to make it more professional. We will reach out to Kieran the Light and
partner with his team and set up a meeting to discuss preforming collaborating.
2. Create another EP within a year. To achieve this goal, he will have to set up a
studio time of 10 hours each week. By scheduling he will make sure that track is
mastered and mixed in 7 months and promote the EP.
3. Get more press coverage. In order to achieve this an EPK will need to be
completed and sent to media outlets that will accept independent submissions.
Building up his social media platforms can also help with press coverage as well.
Music Industry Analysis:
There are multitude of channels for artists to get their music out there to fans. Some
trends that involve breaking an artist is implemented marketing strategies such as the
radio, “US, UK and France which found that 70% use radio for music discovery, as
evidence of the medium’s power to break new artists” (Making the artist: What does it
take to break through in music in 2017? 2017). Artists can’t just depend on radio time.
An artist needs to perform live, sell tickets, and grow their fan bases will be the key to
breaking an artist. If an artist is not getting much attention from record labels, there are
numerous of ways to help them gain funds for their music. “You need fans to fill a venue,
and shows come from demand for your music, which is driven by strong marketing and
promotion” (Day, 2020). Social media helps artists grow fan bases and stream their
songs, “some to consider what streaming sites’ original music initiatives could do to pave
the way for breaking new artists” (Making the artist: What does it take to break through

3. in music in 2017? 2017). Platforms such as Spotify can help artist develop independently
from a record label and help them reach their target audience. TikTok has become a huge
platform for helping tracks and songs go viral. By creating a storyline and incorporating
the music it can be a great way to bring fans into listening to the song. Creating and
releasing a lot of content is also beneficial such as, a music video and a lyric video.
Collaborating with the right artist can also be beneficial to breaking an artist “the number
of songs that feature a collaboration more than doubled from 2015–2017, from 5% to
11%” (Viner, 2021). Collaborations can help in a more diverse target audience and help
with growth.
Seth can implement these in his career by reaching out to radio stations and submit his
songs/ tracks. Creating an electronic press release or sending the one sheet that include
the links to his best tracks will be the best approach to submit to a radio station. Making
sure to contact genre specific stations in Seth’s case would be a Gospel radio station will
be the best way to get airplay. Building his social media presence also help by getting
radio play as well. Seth will have to be active and gain more followers and be more active
on social media. Using Spotify, Apple, and sharing on his social media platforms can
help his playlist get more listeners and help his songs go viral. Even though radio time is
a small portion of breaking an artist being played in a grocery store or flipping through
stations is still effective. Also, Seth can get in contact with a booking agent to setup gigs
and venues to perform live and sell more tickets will play a role in growing his target
audience. Seth can create lyric videos to provide more content for fans. Seth can also
collaborate with other artists; he has already collaborated with an artist where the video
reached over 6,000 views. Networking and meeting other artists can help break him as
well.

4. References:
Day, W. (2020, February 17). 11 things artists need to know to break in the music
business. DJBooth. Retrieved November 29, 2022, from
https://djbooth.net/features/2020-02-17-wendy-day-11-things-artists-need-to-know-
breaking-music-business
Making the artist: What does it take to break through in music in 2017? The Drum.
(2017). Retrieved November 29, 2022, from
https://www.thedrum.com/news/2017/02/08/making-the-artist-what-does-it-take-
break-through-music-2017
Viner, J. (2021, March 13). How to break an artist in 2020: Three tangible strategies
from Chartmetric's latest report. Medium. Retrieved November 29, 2022, from
https://joshdviner.medium.com/how-to-break-an-artist-in-2020-three-tangible-
strategies-from-chartmetrics-latest-report-eeef6070f4f8