d1

1. D1: Discussthe legal andethical constraintswithinthe plannedcampaign(*Synopticassessment
fromUnit 1 Mediaproductsand audiences)
AssessmentCriteriaforD1:YOU are requiredtodiscussthe legal andethical issuesapplicableto
your plannedadvertisingcampaign.
What do I have to do?
Produce a wordprocessedreportwhere youlistthe legal andethical issuesthatyouthinkwill be
applicable yourplannedcampaign.Foreachissue youshould:
Legal and Ethical issuesare aboutensuringthata product beingcreateddoesnotcause anyoffence
by containingharmful messages(implicitorexplicit) towardacertaingroupof any type.
Representingthemwithrespect,dignityandsensitivity.Thishasbeenincludedinmyhorrorfilm
promotional material asthe imageryissimplythe woodswhere the filmisbeingset.Therefore not
offendinganyone withthe image.Althoughthe filmcoverdoesn’tinclude anythingthatcould
seriouslyoffendpeople,due tothismyfilmmaybecome abit misleading toayoungeraudience,
whocouldwatch my filmwithoutanyknowledgeof itbeingahorror, potentiallyputtingnegative
thoughtsintheirheadsandscaring them.To resolve thisissue…Iwill ensure thatIhave a clearand
visible age ratingonthe coverto clearlyestablishthatnoone underthe age of 18 can view the
production.
(Clearly noagerating making it clear howold you haveto beto viewit)
Horror filmsoftenbecome the targetfora lotof backlashsoonaftertheirtrailerorother
promotional material release.Forexample after‘Insidious’ (2008) releaseditstrailer,the ASA
receivedatotal of five complaints,three of the complaintscame fromparentsstatingthattheir
childrensawthe ads(potentiallyaffectingthemmentally) andthe othertwocomplaintscoming
fromadultswhoclaimedthe imageryusedwithinthe trailerwasdistressingandunsettling. Although
some of thisbad publicitymaybe greatnewsto the hard-core horrorfans aroundthe world,the

2. majorityof today’saudience maybe scaredoff before the filmhasevenreleased.Iwill resolve this
issue bymakingitcertainthat my promotional materialsuchasbillboardsandposterswon’tinclude
nothingtoographicthat couldstick withsomeone inanegative way.Iwill alsomake sure thatmy
trailerisairedon channelsthathave a low audience orclose tono childrenviewers,thatthen
preventinganissue involvingmyfilmharminganyoneinanyway.