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2. Jonas de Cooman - Appiness

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2. Jonas de Cooman - Appiness

  1. 1. Powered by Turn content into inspiration
  2. 2. Problem | Eyeballs ≠ Engagement Advertising is the lifeblood of our clients … Anybody paying attention?
  3. 3. Solution | Interaction = Engagement Interaction is part of the DNA of the new generation.
  4. 4. Value Proposition | We increase your relevance and revenue by turning content into inspiration
  5. 5. Video Content AudiencesBrands Product | SpottTM is making any video interactive Consumer Interaction = Consumer Engagement Metadata Video Player Plug In Application Audio Sync 1st screen 2nd screen
  6. 6. Demo | Consumers love to interact with the metadata. For demo, please check www.spott.rocks. This demo shows the product that has been launched in Belgium.
  7. 7. Contextual Marketing Platform | Discover, Love, Buy Picture of the actress or drama. Topics: Products, subscribers, scenes, info, … Detailed information about the topic selected. Discover. Love. Buy. Picture of the product. Info on the product. Similar items. Wish-list and Buy. Discover. Love. Buy. Key-frame: still Image of the video you are watching. Characters in the scene. Products in the scene. Discover. Buy. Love.
  8. 8. 10 30 44 0 5 10 15 20 25 30 35 40 45 50 Oct Dec Feb Minutes of Interactive Content ('000) 45 100 127 0 20 40 60 80 100 120 140 Oct Dec Feb Number of Downloads ('000) 92% 77% 59% 8% 23% 41% Sept Oct Nov Evolution of new vs recurring users new users recurring users Oct Dec Feb Momentum | Successfully launched in Belgium in Oct 2016 Profile of SpottTM user 71% Female / 29% Male 60% Dutch / 40% French 34% is between 18-24 25% is between 25-34 10% of sessions result in basket 7.000.000 Impressions 500.000 Clicks 10.000 Baskets per month
  9. 9. Interactive Advertising | Call to action linked to brand objectives Book a test drive Brands we have worked with:
  10. 10. 1. 2. First screen interaction | Turn your phone and access the metadata
  11. 11. Value Proposition | Revenue Drivers 1. 2. 3. Interactive Advertising Move beyond selling impressions. Interactive GRP’s can be sold more expensive vs regular GRP’s. Interactivity relevant for every category (coupons, test drives, e-commerce). Personalized Data Programmatic & Addressable advertising needs personalized, individualized data. Combine content, brand & product info (impressions, engagement, actions). Increase Product Placement Income (including Affiliates) Use data to improve your product placement deal & allows to tap into a new revenue stream linked to sales (affiliate margins).
  12. 12. Executive Summary | We turn content into inspiration Jonas De Cooman Co-CEO & CMO 10 years experience in consumer marketing at Coca-Cola and Unilever. Michel De Wachter Co-CEO & COO 7 years product development experience at BNP Paribas Fortis Bank. Vincent Nédée Business Development Asia Herman Bosteels Business Development Asia D-10 Visa Bart Reyserhove Project Lead 12 years experience in IT infrastructure & architecture projects. Engineer with scrum experience. Didier De Schepper CTO 26 years of experience in software development and integration. Stephanie Scheller Head of Business Development US Diego Ruiz Head of Business Development Latam 12 years finance & business development experience in a variety of industries Spottisaninspirationplatformthatmakesanytypeof videocontentinteractiveforviewerengagement ande-commerce.
  13. 13. Happy to answer any question … 13 jonas@appiness.mobi 0032 498 586 680 www.appiness.mobi Appiness NV, Hertshage 10, B-9300 Aalst, Belgium | VAT BE 0543.611.457

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