Every year, more than half of our donors leave without making a second donation. We all know donor retention is a major problem facing our industry, but what’s one of the most simple tactics we can implement to improve it? A personalized thank you. In this class, learn how to leverage the Bloomerang & Gratavid integration to automatically thank new donors and create a tiered system to thank new donors or high-value gifts personally.

1. Founder & CEO
Will Trapp
The
Presenter
will@gratavid.com

2. Why say thanks - 5 mins
Q&A
Integration demo - 15 mins
2
4
3
Today's
Agenda
About Gratavid - 3 mins
1

4. Gratavid
+
Bloomerang

5. Bring human connection to
a digital world.
In a time of increasing automation, it’s our
mission to bring human connection to a
digital world. In personal life and in business,
people are our most precious asset. They
shouldn’t be talked to like a line item on a
spreadsheet.
Gratavid's Mission

6. WHY
SAY THANKS

7. 3 out of 4 donors leave and never come back
Donor Retention

8. 93%
would definitely or probably give again to a charity that provided
a prompt and personal thank you
Donor-Centered Fundraising, Penelope Burk

9. BUT YET WE STILL DON'T
PRIORITIZE THE
THANK YOU

10. THANK YOU OPTIONS
IMPACT
TIME IT TAKES
Phone call
Handwritten card
Automated thank you receipt

11. THANK YOU OPTIONS
IMPACT
TIME IT TAKES
Phone call
Handwritten card
Automated thank you receipt
Personalized video

12. "It takes me less time to do a personal video than to
write, edit and send letters that are not as personal. My
donors are super impressed with my Gratavids and
mention they have never felt so seen and appreciated."
Mike Salley
Show Mercy International

13. Dr. Jen Shang's research shows:
donors pay the most
attention to the thank you
communication.
Source: The Build Good Podcast

14. THE THANK YOU IS AN
OPPORTUNITY

15. "The gift should start the process of
bonding the donor to the cause. The thank-
you communication forms the bond."
JULIE COOPER
Source: The Build Good Podcast

16. "Thanking is not about the past,
it’s about the future."
JOHN HAYDON

17. DEMO

18. Q&A

19. GRATAVID.COM