Want more customers? #pcn12

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Build Your Customer Acquisition Blueprint In Under 1 Hour
It's easier than you think and I will help you do it.

In this session I will walk you through a framework for finding and landing customers. If you want more customers, sign up for this session.

Still not convinced?
To sweeten the deal, I will also share with you 11 ways I've found to harness my current customers to land new ones.

About Me:
I am a startup marketing nerd that helps startups craft and implement their go-to-market and customer acquisition strategies. You can find more about me at TheStartupSlingshot.com (where I have interviewed 70+ super smart entrepreneurs), or follow me on Twitter @tssupdates.

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Want more customers? #pcn12

  1. 1. HOW TO BUILDYOUR CUSTOMERACQUISITION BLUEPRINT In Under 1 Hour...#pcn12wantmore
  2. 2. GOALHELP YOU CREATE A PLAN YOUCAN USE TO GROW YOURCUSTOMER BASE#pcn12wantmore
  3. 3. SIMPLE#pcn12wantmore
  4. 4. ACTIONABLE#pcn12wantmore
  5. 5. Who the heck isthis guy?
  6. 6. My Name IsWilliam Griggs
  7. 7. (I run)
  8. 8. (I work with local startups like)
  9. 9. (I help them with their) Customer Acquisition Strategy Go-To-Market Strategy aka how to launch and how to get customers
  10. 10. Pod cast70+ interviews
  11. 11. LocalEntrepreneurs & Business Experts
  12. 12. NationalEntrepreneurs & Business Experts
  13. 13. CONNECT WITH ME HERE www.thestartupslingshot.com wgriggs@thestartupslingshot.com @tssupdates
  14. 14. ENOUGH ABOUT ME
  15. 15. LET’S TALK ABOUT YOU
  16. 16. How many of youare designers?
  17. 17. How many of youare marketers?
  18. 18. How many of you areentrepreneurs?
  19. 19. FOR THIS SESSION...#pcn12wantmore
  20. 20. YOU’RE ALL GOING TO BE LUMPED TOGETHER#pcn12wantmore
  21. 21. We Are All In The SAME BUSINESS#pcn12wantmore
  22. 22. we all want... to be great at what we do people to respect us for our work people to pay us for our work happy customers
  23. 23. if you are great at what you do people will respect you for your work people will pay you for your work your customers will be happy
  24. 24. you just need to be great
  25. 25. How do you become great?
  26. 26. there is a formula
  27. 27. Ability + Visibility +Credibility
  28. 28. The 3 Components of a Successful CAB Increase Your Ability + Increase Your Visibility + Increase Your Credibility
  29. 29. Let’s get started!
  30. 30. 1. Increase Your Ability
  31. 31. 1. Increase Your Ability Why?
  32. 32. 1. Increase Your AbilityWhy? •Be the best at something •Increases your confidence •Increases your willingness to “sell” •Increase your prospect to client conversion rate •Be able to sell complimentary services •Increase the quality of your work •Happier customers •Happier you
  33. 33. 1. Increase Your Ability How? Simple
  34. 34. 1. Increase Your AbilityHow? Ask the following questions: •What are the latest trends in my industry? •How can I differentiate myself? •How can I strengthen your strong suits? Simple
  35. 35. 1. Increase Your AbilityHow? Schedule 3 Hours of Learning Time Per Week Focus On One Topic Per Month Actionable
  36. 36. 1. Increase Your Ability Tools
  37. 37. 1. Increase Your AbilityTools Podcasts Conferences Books Audio Books Lynda.com TeamTreehouse.com
  38. 38. 1. Increase Your Ability Impact
  39. 39. 1. Increase Your AbilityThe Impact An Increase In Skill An Increase In Confidence Business Growth
  40. 40. 2. Increase Your Visibility
  41. 41. 2. Increase Your Visibility Why?
  42. 42. 2. Increase Your VisibilityWhy? •People will come to you •People will sent people to you •Increase in the number of prospects •Increase in revenue •The ability to charge a premium •The ability to work on what you want
  43. 43. 2. Increase Your Visibility How? Simple
  44. 44. 2. Increase Your VisibilityHow? Get social offline 3 Hours Per Week Simple
  45. 45. 2. Increase Your Visibility Tools Actionable
  46. 46. 2. Increase Your VisibilityTools Create, Attend, & Speak At Events •Innovation Nashville •Chamber of Commerce •Meetup.com •Nashcocktail •Geek Breakfast •WaterCooler •Geek Social Actionable
  47. 47. 2. Increase Your Visibility Impact Actionable
  48. 48. 2. Increase Your VisibilityThe Impact Bigger Network More Referrals More Prospects More Clients More Money Actionable
  49. 49. 3. Increase Your Credibility
  50. 50. 3. Increase Your Credibility Why?
  51. 51. 3. Increase Your CredibilityWhy? It’s the final piece of the puzzle It pulls everything together It’s helps convert your visibility and ability into profitability
  52. 52. 3. Increase Your Credibility How?
  53. 53. 3. Increase Your CredibilityHow? Partner with people or organizations who are already credible Simple
  54. 54. 3. Increase Your Credibility Tools
  55. 55. 3. Increase Your CredibilityTools Build A Relationship With Them Engage Them On Social Media Guest Blog For Them Co-Host A Webinar With Them Actionable
  56. 56. CAB Framework Increase Your Ability + Increase Your Visibility +Increase Your Credibility
  57. 57. Next StepsApply this framework to your business
  58. 58. Next StepsSchedule time toexecute your plan
  59. 59. THE RESULT Shift In Power Customer You
  60. 60. You Will Be HAPPIER
  61. 61. You Will Make More MONEY
  62. 62. BONUS:
  63. 63. BONUS: 11 Ways Your Current Customers Can Help You Land New Ones
  64. 64. P1: IncreaseYour Close Rate
  65. 65. 1understand yourcustomers’ decisionmaking process
  66. 66. 2secure a referral
  67. 67. 3secure a testimonial
  68. 68. 4develop a case study
  69. 69. 5ask them what theycare about
  70. 70. P2: Find New Customers
  71. 71. 6understand how theyfound you
  72. 72. 7figure out what tradeshows and conferencesthey attend
  73. 73. 8find out what tradeassociations yourcustomers belong to
  74. 74. 9ask your customerswhat networkingevents they attend
  75. 75. 10get your customersto tell you whatindustry relatedpublications they read
  76. 76. 11quiz your customerson what industryrelated websites theyvisit
  77. 77. CONCLUSION
  78. 78. What are you waiting for?
  79. 79. You know why
  80. 80. You know how
  81. 81. You have to the tools
  82. 82. It’s Up ToYOU
  83. 83. what are yougoing to do withwhat you justlearned
  84. 84. Do Something! Do Nothing!
  85. 85. it’s your choice
  86. 86. Did you learn anything? @tssupdates
  87. 87. Did you hate it? @tssupdates
  88. 88. Did you love it? @tssupdates
  89. 89. I want to hear from you. @tssupdates
  90. 90. Questions? #pcn12wantmore

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